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Lazy Tan prioritises safety over sun with new brand by Derek&Eric

Creative Boom

Enter Lazy Tan, the brand that wants to flip the script with its innovative, easy-to-apply, skin-friendly formula. Of course, the self-tan market has boomed in recent years, and we've seen everything from celebrity brands to natural claims, foams, oils, moussesyou name it.

Brand 354
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The 25 creative studios inspiring us the most in 2025

Creative Boom

DixonBaxi Simon Dixon and Aporva Baxi's London powerhouse specialises in creating brand strategies and design systems for "brave businesses" that want to challenge convention, including Hulu, Audible, and the Premier League. The studio had an exceptional start to 2025 by collaborating with Roblox on a brand new design system.

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Starbucks turns up the personality on Refreshers in China with a bold redesign by Marks

Creative Boom

Starbucks has pinpointed the drink as a key player in its plan to evolve the RTD portfolio and appeal to shifting consumer preferencesespecially among a younger generation of self-expressive trendsetters. With the RTD market booming, there's certainly no room for blending in. Design-wise, the label balances familiarity with flair.

Portfolio 341
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5 branding projects redefining health and beauty in October 2024

Creative Boom

One Living by Derek&Eric From simplified skincare to tech-infused cosmetics, these cutting-edge branding initiatives are reshaping the health and beauty landscape worldwide. In an era where self-care has become a priority, we're seeing an industry that increasingly promotes a holistic approach to wellness and beauty. Want examples?

Brand 459
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Rebranding Lowry: A proud new look to drive creativity and community in Salford

Creative Boom

It is marking this milestone with a bold brand refresh by EDIT Brand Studio. We wanted to create a brand that captured the huge, warm, Salford welcome that you get as you step into Lowry," said Khadija Kapacee, MD at EDIT. While its first-ever brand-led campaign will launch across Salford and Manchester later this month.

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Sarah O'Connell on proving people wrong and why the creative industry needs more working-class voices

Creative Boom

Now Head of Copy at Bristol-based branding agency Mr B & Friends, Sarah is vocal about the underrepresentation of working-class creatives and the danger of sameness in an industry that claims to value originality. How do you approach self-promotion and making your work visible? Keep a folder on your desktop. Stay authentic.

Education 356
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How Alphabet shapes brands with trust, collaboration and a 'Saul Bass ethos'

Creative Boom

Manchester-based branding agency Alphabet started life in 2016 and has cemented its place as an ideas-driven agency with an ethos rooted in a quote by Saul Bass , the legendary designer who's probably best known for his iconic Alfred Hitchcock movie posters. Co-founder Abbas Mushtaq shares insights on their journey.

Branding 436