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We led strategic and creative workshops with the C-level executives and their teams to really understand how to position Gobi." Symbol, wordmarks and icons With this information, Mucho developed a mission statement and positioningstatement and established design principles. We visited museums," he recalls. "We
SLTF Bergamot Grotesk by Silverstag Type Foundry A bold statement in uppercase elegance, SLTF Bergamot Grotesk draws from Art Deco's geometric sophistication. By typing a vertical bar (|) after a vowel, the system automatically transforms it into a tonal accent, correctly positioned above the letter.
Set on a sloped, wooded lot, the Mori House makes a striking yet understated statement. A newly positioned fireplace anchors the living room, offering panoramic views that extend to Mount Saint Helens on clear days. The primary suite, positioned on the northern side of the house, embodies serene luxury.
The most recent DDP Design Launching Fair aspires to position Seoul alongside Paris and Milan in the global design constellation. The CL12 Floor Lamp , arguably the most sculptural piece of the collection along with the CL4 Table Lamp , was designed to serve as a statement piece, capable of drawing attention while standing alone without use.
To challenge fluffy CSR (corporate social responsibility) claims, the brand hones in on accountability: an honest presentation of facts and numbers that illustrate an undeniably better outcome than the alternatives while staying humble and positive. If every bean sold has a positive impact, the more we scale, the better for everyone.
Designed to empower the employee, this statement talks directly to them and highlights the opportunity to make a difference in what they care about. Fiasco also crafted a perma-positive brand voice for OnHand, characterised by succinct, encouraging, celebratory headlines. At the heart of the rebrand is the new logo. It's been a joy."
The Leeds-based studio has modernised the branding for StepChange , creating a bold new positioning based on the creative platform 'Debt Happens. At the same time, StepChange needed to position itself as a leading authority for lenders to give their support and refer any clients who might need help with debt. Let's Deal With It'.
The Leeds-based studio has modernised the branding for StepChange , creating a bold new positioning based on the creative platform 'Debt Happens. At the same time, StepChange needed to position itself as a leading authority for lenders to give their support and refer any clients who might need help with debt. Let's Deal With It'.
It was a conclusion that was agreed upon with ESN, with the creative director at The Quality Group, Marcel Henke, saying: "Our work with Robot Food has ensured our new visual identity better reflects our leadership position in the category. From this approach came the concept for the creative platform 'For the Win.'
Blending magical moments, science, storytelling and a hint of nostalgia, Almighty's designs position Joonbyrd at the forefront of the beauty and wellness industry. To bring this vision to life and solidify its position as a pioneer in the evolving beauty and wellness industry, Joonbyrd turned to Almighty.
So, how do you find the courage to face your fears, develop resilience, and focus on the positive aspects of sharing your creativity with the world? Find the silver lining While it's easy to get discouraged by negative comments, try to see the positive side of them. That's what illustrator and artist Yusra Na'im has found, anyway.
Trophies, medals, and celebratory objects public accolades, in conjunction with their awards ceremonies, have always provided an occasion for those on the receiving end to make a statement. Design, to me, is never just about aesthetics it’s about creating meaningful experiences and supporting positive social impact.
In the past few years, the NHS has been at the forefront of our nation's consciousness and made media headlines, not always for positive reasons. A financial upturn may well take NHS in a new, more positive direction. More recently, in the budget announcement on 6 March, Chancellor Jeremy Hunt confirmed an additional £2.5
This juxtaposition of old and new, formal and vibrant, encapsulates the museum's position as both a historical landmark and a contemporary cultural hub. In other words, it's not simply a refresh but a bold statement about the enduring relevance of art and culture in our ever-changing world.
Positioning itself as an elevated alternative to standard vacation rental platforms such as Airbnb and VRBO, HIGHSTAY tenders a tightly curated collection of luxury apartments throughout Paris. Each is programmed with all of the hard and soft amenities one would expect from a 5-star hotel.
I've tracked vital performance metrics , brand messaging, and market positioning of similar businesses in other sectors. Through analytics, I've identified several upcoming market shifts before they became mainstream, allowing my clients to position themselves as industry leaders rather than followers.
The campaign seeks to address this knowledge gap while highlighting the positive impact of children's hospitals. The typeface Rama Gothic Rounded from Dharma Type is used in the campaign for its ability to appear bold and eye-catching when paired with short statements.
Weirdly, though, studies have shown that mere exposure to pictures of nature can positively impact our mental wellbeing. Commissioned by Zoe Allen of Artistic Statements , the installation will be open over the summer months until August. In fact, 75% of Londoners reportedly live with insufficient access to green spaces.
The visual identity reimagines an evil future corporation as a force for positive change," says Ragged Edge in a statement. That's a big shift, and this brand needed to make a bold statement. This was not the time for another generic fintech brand," says Max Ottignon, Ragged Edge Co-founder. "To It looks worthy and dull.
s wordmark, making it cleaner, more statement-worthy and a better fit for the digital world. s shift to becoming an established category player, excite retailers, and elevate its position in a competitive set. core identity, as seen via a Gen Z lens." The brand overhaul also dials up HECK!' This aimed to reflect HECK!'s
Form yields function in the Lehar and Namiti table series by Delhi-based design studio Vakr , positioning the new collections somewhere between structural art and home furnishings. The two share contour language derived from Hindi and Sanskrit words meaning wave and fusion, respectively.
The pyramid-shaped design cascading down the bottle makes a powerful statement about the wolf's leadership in restoring the balance of nature, echoing the brand's mission to reduce the environmental impact of wine packaging. The round label on the front echoes the circular motion of recycling as well as the circle of life.
As Michelle Mattar , founder and creative director at Practice, explains: "Dr Shah was uniquely positioned to fill this gap in the skincare industry. Dr Shah was uniquely positioned to fill this gap in the skincare industry," says Michelle. This wasn't AI-scanning product reviews. and 'Healthy skin is beautiful skin'.
Haldane’s architectural statement piece features circular geometries and oversized details, inspired by organic shapes and, fantastically, body positivity. Mentally out of office, dreaming of sun-filled days and owning enough beachfront property to recreate this setup of the Contour Daybed.
The agency began by creating a new positioning to act as a foundation for the brand and experience. Lippincott crafted four key commitments to support this statement that outline what the brand delivers to its audiences. The new brand purpose is "to inspire and empower" the LGBTQ+ community and "to proudly love and live their truth".
Alongside these, open and inviting statements encourage people to join the empowering new movement. Inspired by clubs of the past whose sole purpose was to protect and appreciate the world around them, we created a brand with camaraderie and a commitment to fostering positive change at its heart.
Custom music also helped bring the world to life, as did characters and bold messaging statements that remind women that their body is never an apology. The videos we've shared on this page aren't just bursting with colour, energy and positivity; they're definitely safe for work, too.
These companies have carefully cultivated their brand and used brand mapping to position the company and their products strategically. On top of a 23% average increase in revenue, successful branding results in a relatable identity, a high level of customer loyalty, and an overall positive image for your business. More on that later.).
However, his own experiences of design education were less than positive, as Shaughnessy's introduction reveals. You can feel outraged, but fewer people are making 'outrage' a statement. With a printed magazine or newspaper, you can't do that – you can't run around them all and black out statements.
Tidone’s legs can be positioned in two ways. It’s not just a visual statement; this structure offers extra strength and originality to each piece. This collection delivers a bold blend of strength, elegance, and a bit of playfulness, making it perfect for those who love to make a statement without saying a word.
It's hard to take those high-minded statements seriously when their gender pay gaps tell a different story, right? Sibling Rivalry director of creative strategy Mika Saulitis says: "If you're articulating a brand's positioning and the word 'authentic' bubbles up, try to get to the root of what that means. Authentic to what, or to whom?
Instead, it positions The Thinking Traveller as the "keyholder to places with soul" by telling real stories with soul that speak to tomorrow's luxury customers. This approach is built on the main point of difference offered by the client.
This small move to making a positive shift will give you a boost as you realise that, no, you can't wave a magic wand and change everything overnight… but you can make a plan. For instance, if you're on a retainer and work has crept over the allocated paid time, a review gives you the opportunity to raise the issue confidently and positively.
We used MARTIN, which has a history in making statements, to ensure this was a logo that didn't shy away," says Angus. "It The rebrand has seen a universally positive response from staff, donors and people experiencing homelessness. It was about being bold, reflecting a charity with huge ambitions for addressing homelessness."
The space plan also ensures that interior architectural details may be appreciated from any position within the great room. All elements are in dialogue including light fixtures, statement furniture, and cherished personal objects.
And there were many elements that spark purpose and positive actions. Looking more closely at the winners, the Diamond Award – the organisation's highest accolade – went to Auge Design for Casa Marrazzo 1934.
Brand Positioning. Then, you can create your vision statement. It might take a few tries to really nail your vision statement, but start by combining your aspirations and ideals. Brand Positioning. A clear understanding of your brand’s position will give you a competitive edge. Brand Core. Brand Purpose.
That's the mission statement behind Culture POP, a soda brand that wants to reposition the drink and remind customers that it isn't bad. Not only that, they're wrapped up with the tagline cum play on words' good for you, soda', which cleverly encapsulates both the idea that soda can be healthy and that the drink is enjoying a positive change.
Michelin’s elements provide the drama of a classic Baroque nude while also making a contemporary statement of modern design. Michelin’s modules are designed to fold in on themselves in one sweeping curve to create the seat, backrest, and armrests, depending on which way they’re positioned.
It's a dark topic, but rather than dwelling on the negative, Emily's project takes a positive and constructive stance. "I It aims to reclaim the idea of love bombing from being something negative to something positive, as well as seeking to raise awareness about love bombing and other red flags.
One is a self-congratulatory promo about some work that's just gone live, full of bland statements and hashtags like #winning. By shifting from a service provider to a consultant, you elevate your position, adding long-term value that helps clients navigate challenges beyond aesthetics.
The graphic artist and designer has long been a beacon of positivity, best known for typographic prints with pithy but grounded slogans about life. Lucy adds, "The way he transforms simple, heartfelt messages into bold, memorable statements has been a huge inspiration to us and so many others." That admiration goes both ways.
We're on a mission to fix grassroots social problems using art, design and technology for social good," proclaims its mission statement. In June 2023, he launched The Fixatorium , a multidisciplinary studio in nearby Leyton. And Sean is putting these words into action, one innovative installation at a time.
A strong brand strategy helps to position the brand in the consumers’ minds. Taglines are one-liner catchy statements that become the identity of the brand. It sits in consumers’ minds in such a way that whenever somebody repeats or says the statement. Every type of business needs a well-thought-out brand strategy.
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