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New identity for cashmere brand Gobi is deeply rooted in Mongolian culture

Creative Boom

We led strategic and creative workshops with the C-level executives and their teams to really understand how to position Gobi." Symbol, wordmarks and icons With this information, Mucho developed a mission statement and positioning statement and established design principles. We visited museums," he recalls. "We

Brand 468
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The best new typefaces for January 2025 from leading foundries and designers

Creative Boom

SLTF Bergamot Grotesk by Silverstag Type Foundry A bold statement in uppercase elegance, SLTF Bergamot Grotesk draws from Art Deco's geometric sophistication. By typing a vertical bar (|) after a vowel, the system automatically transforms it into a tonal accent, correctly positioned above the letter.

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SHED Revives a Mid-Century House in Portland With Japanese Minimalism

Design Milk

Set on a sloped, wooded lot, the Mori House makes a striking yet understated statement. A newly positioned fireplace anchors the living room, offering panoramic views that extend to Mount Saint Helens on clear days. The primary suite, positioned on the northern side of the house, embodies serene luxury.

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Articlier’s Sculptural Collection Merges Aluminum + Acrylic

Design Milk

The most recent DDP Design Launching Fair aspires to position Seoul alongside Paris and Milan in the global design constellation. The CL12 Floor Lamp , arguably the most sculptural piece of the collection along with the CL4 Table Lamp , was designed to serve as a statement piece, capable of drawing attention while standing alone without use.

Sculpture 246
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Without crafts radical identity for coffee brand that puts people above profit

Creative Boom

To challenge fluffy CSR (corporate social responsibility) claims, the brand hones in on accountability: an honest presentation of facts and numbers that illustrate an undeniably better outcome than the alternatives while staying humble and positive. If every bean sold has a positive impact, the more we scale, the better for everyone.

Brand 538
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Fiasco gives new meaning to volunteering, with its branding for OnHand app

Creative Boom

Designed to empower the employee, this statement talks directly to them and highlights the opportunity to make a difference in what they care about. Fiasco also crafted a perma-positive brand voice for OnHand, characterised by succinct, encouraging, celebratory headlines. At the heart of the rebrand is the new logo. It's been a joy."

Brand 533
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Robot Food cuts the confusion around debt with a new identity for StepChange

Creative Boom

The Leeds-based studio has modernised the branding for StepChange , creating a bold new positioning based on the creative platform 'Debt Happens. At the same time, StepChange needed to position itself as a leading authority for lenders to give their support and refer any clients who might need help with debt. Let's Deal With It'.

Brand 494