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Based in Denver, Colorado, Studio Mast is a small but mighty outfit that finds inspiration in everything and everyone, from PaulRand and the Vignellis to "passionate clients", art, literature, and nature. Inspired by design legends and modern art, this small but dynamic team brings a timeless quality to every project.
PaulRand: The Mastermind Behind Iconic Logos PaulRand is widely regarded as a design visionary who revolutionised visual culture in America after World War II. Rand's work is celebrated for its combination of beauty and functionality, and his impact on the design industry continues to be felt today.
Looking at Andy's bookshelf, perhaps the great designers and illustrators of the 20th century – PaulRand, Alan Fletcher, Bob Gill, David McKee, Bruno Munari and Bob Gill – would approve.
I started to wonder throughout my career: where were there women from the past that could be seen as the counterparts to legends like PaulRand, Massimo Vignelli and Saul Bass? Where were the female versions of those household names?"
The post Vintage IBM Film Ribbon Packaging Designed by PaulRand appeared first on The Logo Smith. Absolutely had to share this beautiful example of 60's IBM packaging courtesy of the master, PaulRand.
This week’s Graphis Master is PaulRand, an American graphic designer who created a multitude of logos for corporate businesses. He had a lengthy and successful career making a name for himself as one of the most creative thinkers in the design industry. Many of his logos are inspired by the Swiss style of graphic […].
They include PaulRand, Saul Bass, Paula Scher, Massimo Vignelli, Eddie Opara, Milton Glaser, David Carson, Susan Karen, Michael Bierut, Neville Brody, Stefan Sagmeister, Jessica Walsh, and others.
In 1972, legendary graphic designer PaulRand gave the logo its famous eight-stripe design. The striped lettering stayed until the early 1980s when Rand simplified the logo again. In 2017, IBM reverted to the original PaulRand design—the solid blue letters in the classic IBM Plex font.
In March of 1966, PaulRand finished his Ford logo presentation book. I’ve always found it intriguing to read the words Rand used in his logo presentations. The PaulRand Ford logo presentation is archived on paulrand.design , along with various other logo books from the renowned designer.
He connected IBM leadership with famed designers such as PaulRand, Charles and Ray Eames, and others. White was recommend by PaulRand, under whom he had studied at Yale University, to lead the graphic design efforts in the Boulder office. of the value that design could bring to the organization.
For all four covers, I was inspired by the elegant, minimalist designs of PaulRand. There’s a PaulRand design ad for the Container Corporation of America (Great Ideas series) about the freedom of speech. View fullsize. New Signet Classics mass market. View fullsize. Old Signet Classics mass market.
Thoughts on Design by PaulRand. Make sure you check other books by PaulRand as well, such as A Designer’s Art and Design, Form and Chaos. If you are doing any kind of freelance creative work, this is a must-read. There are great insights from running your business to the creative process. Image Source. Image Source.
From PaulRand's minimalist IBM logo to Michael Bierut's iconic Mastercard, these designers have crafted logos that have stood the test of time. 1: PaulRand – The Master of Modern Logos PaulRand was one of the foremost pioneers in logo design.
Credit: IBM archives Beyond his original design philosophy, one of Noyes’s best qualities was his ability to recruit exceptionally talented artists, designers and architects, including some of the best creative minds of the day, including Charles and Ray Eames, Eero Saarinen, PaulRand and Isamu Noguchi. and future design legend?—?Paul
Improve Your Logo Design Skills Melinda Livsey shares how she improved her logo design skills by studying the work of PaulRand and Saul Bass. The post Weekly News for Designers № 727 appeared first on Speckyboy Design Magazine.
This is a design by the legendary PaulRand. The Bureau of Health Promotion, Taiwan. You gotta do what you gotta do to promote, I guess. Something is up with the “A”. We’re starting to see a pattern. Even though we like most of his work, we’re not sure about this one. Dough Boys. They are definitely all about that dough, boy.
PaulRand said of his contemporary, “As a human being he is simple and unassuming. And this, for Schweizerische Landesausstellung (Expo 64), held in Lausanne. Often restricting himself to just one colour, one sign, to reduce as far as possible, you can see some other Armin Hofmann logos on Logobook and Thinking Form.
There are many things that we can learn from Kare, but here are a few key takeaways from my internet adventure researching the queen of icons: Take inspiration from unlikely sources Kare herself was hugely inspired by PaulRand, the designer behind some of the world’s most recognizable logos.
Since being crafted by the legendary designer PaulRand in 1962, our logo has experienced many different treatments and variations as tastes and trends change—from glossy and shiny to sleek and sophisticated. Older brands can do this simply by reminding consumers how long they’ve been around.
I should add that normally I don’t believe in showing more than three different directions and when I was in-house at Knopf, we only showed one direction in our first round a la PaulRand! But as a freelancer, I tend to show more since I’m further from the editorial process.
Graphic design was already exploring new directions in the US post-war, with figures like Saul Bass and PaulRand playing a central role in pushing forward the discipline. French mini sheet by Jean Cocteau for Le Testament d’Orphée, 1960. German one sheet by Bruno Rehak for Zazie dans le métro, 1960.
Plex Serif descends from the Bodoni that PaulRand preferred in his famous collaboration with the technology company. The right angles come from the square counters in the IBM logotype’s B , while Abbink and company were inspired by the IBM Selectric Typewriter’s Italic 12 for the Mono Italic.
This comprehensive guide includes the work of past masters like PaulRand and Saul Bass and some of the most innovative and inspiring designs from contemporary designers. Whether you're a professional designer or a business owner who wants to create a memorable brand identity, this book is worth checking out.
Created by the legendary American designer PaulRand in 1972 , the current logo with 3 letters distilled the company name to its essential elements. Rand's masterful use of negative space makes the logo stand out with simple clarity. Rand chose simple, geometric letterforms to create a straightforward, memorable design.
Instead, PaulRand’s logos for IBM and ABC were cited as models of elegant and effective design. Rand espoused the theory, saying: “ A logo cannot survive unless it is designed with the utmost simplicity and restraint.” . But how can a simple logo survive being crushed by Dark Phoenix?
6 – IBM: The Stripes of Structured Innovation In 1972, legendary graphic designer PaulRand was tasked with redesigning the logo for IBM. Rand's redesign took a radically different approach – simplifying the logo to the three letters “IBM” in a bold, sans-serif typeface.
However, an encounter with Paul Stein, an art collector and the developer behind Airbnb’s headquarters, opened a new path. Pilat found inspiration in Ayn Rand’s philosophy, embracing capitalism and individualism. Despite her technical skill, her work was overlooked in the abstraction-preferred local art scene.
… if minds like PaulRand, Johannes Kepler, and even Plato are to be trusted. It’s a great choice for brands that have visual identity rooted in organic imaging, particularly technology and marketing businesses. The logo comes with color variations, and you can customize it in Illustrator. Geometry is never wrong.
To the backdrop of walls adorned with work by the likes of Milton Glaser, Seymour Chwast, and PaulRand, these polymath parents would collaborate on children’s books, and saved spaces here and there for Oberman to provide spot illustrations — for a fee. Studio: Pentagram. Fast Company , February 1, 2012, [link]. Miller, Meg.
The logo of IBM is designed by the famous graphic designer PaulRand. The Pepsi logo was designed by the graphic designer, PaulRand. Rand was working for Pepsi at the time. See the changes. 6 – The IBM logo is a symbol of progressive growth in the area of graphic design. He designed the logo in 1962.
From playful layouts to bold shapes, papercut to screenprint and a huge range of hand-drawn textures, inspiration wasn’t hard to come by, especially given the hand designers like Saul Bass and PaulRand played in forming it.
As a 66-year-young African American male, I have three design fathers: Saul Bass, PaulRand, and Lou Danziger, whom I hold to the highest esteem,” says Frank Briggs, Boston’s friend, and colleague. “I I can emphatically state [that] Archie Boston, as a designer, is more original than any of them.”.
They’re traditionally distributed during the sacred initiation ceremony through which one becomes a Graphic Designer: a cloaked celebrant makes the sign of command-option-escape and anoints the novice with toner, the congregation recites the paternoster from PaulRand’s Design, Form, and Chaos, and the now-ordained Designer is presented (..)
As IBM Design was spinning up, artifacts from key designers in IBM’s legacy like PaulRand and Charles and Ray Eames began to circulate. Rand inspired me to explore simple shapes ( I created geometric caricatures for my team ) and learn more about what makes design timeless.
As PaulRand, the graphic designer who created logos for IBM, Westinghouse and NeXT, wisely said: “A logo derives meaning from the quality of the thing it symbolizes, not the other way around.”. However you’re coming at designing a logo, put the essence of its brand behind every decision you make.
Designers like PaulRand, Milton Glasser, and Saul Bass were amongst the most famous and were influenced by the International Typographic Style. In the U.S., retro ads were inspired by the postwar economy and ideals. Pop Art was booming, and people had more time to create elaborate marketing campaigns.
In 1972, PaulRand, a legendary graphic designer, was hired to update the IBM logo to reflect the company's cutting-edge image. Rand's design shows a simple but powerful representation of the letters “IBM” in solid blue against a white background.
Designed by the renowned graphic designer PaulRand in 1972, the IBM logo exemplifies the harmonious marriage between technology and tradition. The modern, sans-serif typeface balances this – explicitly chosen by Rand to reflect IBM's forward-thinking mindset.
PaulRand's iconic 8-bar logo debuted in 1972, replacing the ornate earlier version. Rand's robust design endures half a century later. Origins It was formed in 1911 as the Computing-Tabulating-Recording Company (CTR). The name International Business Machines Corporation (IBM) was adopted in 1924.
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