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From the midcentury script typography to the playful supporting illustrations and colour palette to the custom plaid and argyle patterns, everything is designed with tongue-in-cheek. Eventually, they zeroed in on colours, patterns, and iconography styles that evoked the preppy country club aesthetic.
She is known for her use of watercolour to ink, collage, markers, and gouache to craft paintings, patterns, and illustrations. Throughout the process, she was constantly in discussion with the designer Yeti Lambregts about the composition, making changes to accommodate typography and other elements.
As part of a two-year collaboration with How&How, the conservation charity reinvents itself with a new logo, custom typeface and migration-inspired patterns. Logo, typography and patterns The new logo is a custom 'C' with a hidden counter form inspired by a rhinoceros horn. But behind the scenes, there's a lot more going on.
The awards' new visual identity embodies organic growth as a metaphor for creativity, blending generative design and dynamic typography. Typography played a fundamental role in ensuring the identity remained cohesive across all touchpoints. Townsend describes the creative process as an exercise in controlled randomness.
The team drew on emerging design trends like expressive abstract patterns, playful illustrations, and vibrant colour cues to build a system that feels premium yet personal. Marks' approach was rooted in local consumer insight and cultural semiotics.
As we delve into graphic design trends 2025 , web design trends 2025 , and logo design trends 2025 , we’ll also highlight the influence of AI, typography innovations, and sustainable practices. It celebrates complexity, often using rich patterns, vibrant color palettes, and intricate details. What is Maximalism?
Follow the “Z-Pattern” Eye Flow Western audiences scan posters in a Z-shaped path : Top-left → Top-right Diagonally to bottom-left → Bottom-right Design tips: Place critical info (e.g., Optimize Typography for Readability Fonts should be: Limited (2–3 max). Work across all mediums (posters, social media, radio).
The rebrand draws heavily on the museum's iconic modernist architecture by Lina Bo Bardi, using a red-and-black colour palette and strong typography to reflect the building's striking visual presence. HONDO Based between Palma de Mallorca, Spain and London, HONDO specialises in branding, editorial, typography and product design.
This trend takes inspiration from the past’s vision of the future, often characterized by neon colors, metallic accents, bold geometric shapes, and vintage typography. Graphic Design Elements: Designers use retro-futuristic color schemes and typography to create posters and social media graphics.
While the brand logo has been evolved, its hand-drawn typography and iconic heart shape have been maintained. For the Greek Recipe formerly Yeo Valley's Super Thick Yoghurt a Greek-inspired pattern was chosen, which Veltman says "brings a new twist to the brand's love of illustration and highlights the brand's quirky sense of humour".
The Power of Fonts in Modern Design Typography is more than just arranging letters; its about evoking emotions and communicating messages effectively. With using of 471 ligatures you easely can get an interesting pattern from any world, phrase or pargraph. If you need ideas, we have 25+ new free fonts to help improve your work.
Returning to Milton Keynes this May, All Flows has curated a proper treat for anyone with even a passing interest in graphic design, typography, illustration and creative innovation in general. Fancy rubbing shoulders with some of the industry's most exciting minds while soaking up fresh perspectives in an intimate setting? Who's coming?
The studio is widely celebrated for its bold use of colour, form and typography, pushing the boundaries of what branding and design can achieve. This year, they've also launched a sister agency focused on typography and type design, called Type of Feeling.
Payano translated these organic influences into visual patterns that symbolize: The passage of time (fermentation as both a chemical and sensory journey). A Literary Aesthetic: Typography & Symbolism To reinforce the storytelling theme, the design incorporates: A custom logo inspired by mid-century storybooks.
The result is an arched wordmark that nods to '90s brand typography while remaining contemporary and adaptable across touchpoints. Typography was another key ingredient in capturing the right balance of nostalgia and modernity. "We We wanted a style that felt natural, joyful, and authentic but a little offbeat," Bruce adds.
Developer and digital art director Dan Powell explains how he used custom typography and generative tools to design the brand identity for Frontify Futures, an exciting new platform that explores tomorrow's brand-building landscape. Who knows where branding will go in the future?
Typography was also chosen to embody contrast: bold, varsity-inspired type sits alongside expressive script, mirroring Gen Z's ability to embrace contradictions and nuance. Striped patterns add further texture, nodding to both deli counters and campus sports culture.
Rooted in the science of overtones, the modular letterforms mirror the harmonic patterns found in nature and music, subtly nodding to the rhythms of both. Typography does much of the heavy lifting, with a single font used only in regular weight serving as the backbone of the entire identity. This gave us time to let things mature.
The triangular tree and circular bauble are composed of vibrant geometric patterns in shades of red, green, and gold. The minimal yet dynamic typography enhances the overall composition. The bold, clean typography complements the patterns, ensuring the message remains the focal point. Who Are These Templates For?
As new pages, features, and marketing materials are added, inconsistencies in colors, typography , imagery, and layout can sneak in. A visual design audit is a structured review of your product’s visual language, everything from your logo and typography to UI components, imagery, and spacing. Be thorough, but don’t sweat every pixel.
Think bold orange and brown color palettes layered with post-psychedelia patterns and geometric elements. Whether its groovy typography or tactile Special Finishes , this blend of retro charm and bold design makes this trend perfect for creating designs that feel rich and inviting. Now, the influence is trickling into graphic design.
Creative Letter Typography 11. Graphic designers can generate intricate patterns, textures, and compositions to their heart’s desire and push abstract design further than ever before. Think 80s posters or 70s album covers reimagined with unapologetic typography and cleaner, sharper lines. Emotion-Powered Characters 4.
Take a stroll down Cecil Court near Covent Garden," says Vini, "and you'll find secondhand bookshops full of forgotten gems – stamps, music scores, typography, old packaging. That's what keeps the work from falling into pattern," Vini explains. Instead, Natalie and Vini encourage their teams and their clients to look beyond the screen.
One of the striking features of this project is the careful choice of typography. Each piece incorporates abstract shapes and flowing patterns that evoke a sense of motion, representing the evolving journey of curatorship and the fluid nature of artistic collaboration.
Graphic designer skills include layout knowledge, colour use, and typography principles. Typography as a Visual Tool Fonts carry emotion. Typography means using letters with care. Good typography keeps people reading. How important is typography? Typography IS design. These tools help express ideas clearly.
The studio developed an adaptable identity system that includes a round wordmark that helps inform brand shapes, patterns, product design and motion. Typography and colour palette The visual identity system uses Duplet Open, a timeless and elegant typeface that gives the brand credibility.
A system where updates and patterns emerge naturally from its users, where collaboration isnt just encouraged but woven into its fundamental architecture. In design systems, this might mean highlighting widely-adopted patterns or celebrating improvements that measurably enhance user experience. happen communally.
Fast-forward to today and the golden ratio still plays a role in branding, web design, typography, and more. The Science Behind the Aesthetics The golden ratio works because our brains are wired to recognize patterns and symmetry. Typography In typography, the golden ratio helps define proportions between font sizes.
The new Detroit Red Wings logo is a soaring success The simplified design also allowed an extensive library of frames and patterns to derived from the logo’s symmetrical geometry. These serve for everything from on-screen overlays to stage backdrops.
Perfect for contemporary projects, its tall and dense letters are particularly suited for digital media, posters, and typography. Its modern aesthetic comes from consistent stroke widths and vertical stress patterns. Its grotesk style makes it versatile for modern designs across various media, from fashion to typography and magazines.
Custom TypographyTypography has always been an integral part of logo design, but in 2025, it will take on an even more personalized role. Custom typography allows brands to craft a distinct voice, infusing personality and emotion into their logos.
Explore this collection Fonts That Make a Statement Typography is more than just letters on a screen—it’s an attitude, a mood, a whole personality. One of the standout voices in this space is Just Like This Train , whose approach to typography is as personal as it is visually striking. And this lineup of fonts proves it.
Designing for multiple platforms, like iOS, Android, and web, can be challenging when each system has its own guidelines, user expectations, and interface patterns. For example, iOS and Android might use different font weights, but they can still pull from the same typography scale. What Is a Cross-Platform UI Kit?
Typography Variations: Different fonts and weights can create a natural flow. Utilising Space and Typography Having covered optimising your layout for different platforms, it's time to zero in on two critical aspects that can transform your design: utilising space and typography. Striking a balance is crucial!
Gardenist Garden Font A contemporary twist on botanical typography, Gardenist combines sleek calligraphy with vine-inspired ligatures. CF Plants and Flowers Garden Font (Free) A true encyclopedia of floral typography, this free garden font packs multiple plant species into each character.
Vinyl Tile Vinyl Tile mimics the repetitive patterns of tiled floors with a playful grid approach. It’s designed for impactful, architectural typography. Dotgrid Dotgrid plays with dotted lines and grid points to form letters, offering a fresh and playful take on structured typography. </p>
An Adobe Creative Resident alumni, Temi's approach to design centres around representation, using colour, pattern, dimension and texture to depict layers of his Nigerian heritage in ways that are deeply personal and universally appealing. Chloe's work is focused on world-building (deep storytelling), emphasising typography and the analogue.
See how ASCII+3D graphics create engaging patterns and animations. This tool allows for the creation of unique patterns, animations, and filtered visuals that consistently follow the core aesthetic. A strong visual identity also relies on clear and consistent typography.
The most striking element of Di Ligúria’s brand identity is its innovative typography. By integrating graphic patterns inspired by Italian motifs, Akan’s design makes every pizza box, pasta container, and salad package an experience in itself.
Lace Pattern Procreate Brushes This Procreate brush pack helps you easily add intricate lace textures and patterns to your illustrations. Spricy Typeface Spricy brings bold energy and fun to your typography with a sign painter style, retro-inspired font.
But here are a few common asset types that are useful for most designers: Backgrounds: Gradients, patterns, textures, or minimal scenes you can use across layouts. Typography Assets: Text effects, stylized letter graphics, or editable type layouts. Icons: Scalable sets in various styles—line, solid, color—that fit your go-to aesthetic.
Each element—from the earthy color palette to the organic patterns—reflects the life and heritage behind Mushy’s offerings. The typography is understated yet elegant, ensuring the focus remains on the artistry of the decor.
The current rise of AI in design follows this historical pattern, but with a crucial difference. A human designer then takes these raw concepts and refines them—adjusting typography for readability, tweaking colors to evoke the right emotion, and ensuring the mark works across all applications, from a tiny app icon to a large billboard.
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