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Playful branding for new country club summons the spirit of Caddyshack

Creative Boom

From the midcentury script typography to the playful supporting illustrations and colour palette to the custom plaid and argyle patterns, everything is designed with tongue-in-cheek. Eventually, they zeroed in on colours, patterns, and iconography styles that evoked the preppy country club aesthetic.

Brand 448
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Meet the artist behind the cover of this year’s Booker Prize winner

Creative Boom

She is known for her use of watercolour to ink, collage, markers, and gouache to craft paintings, patterns, and illustrations. Throughout the process, she was constantly in discussion with the designer Yeti Lambregts about the composition, making changes to accommodate typography and other elements.

Artist 468
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How&How reinvents Chester Zoo as a 'force for nature' with radical rebrand

Creative Boom

As part of a two-year collaboration with How&How, the conservation charity reinvents itself with a new logo, custom typeface and migration-inspired patterns. Logo, typography and patterns The new logo is a custom 'C' with a hidden counter form inspired by a rhinoceros horn. But behind the scenes, there's a lot more going on.

Education 518
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The Collected Works and PRINT Magazine craft a new identity for PRINT Awards 2025

Creative Boom

The awards' new visual identity embodies organic growth as a metaphor for creativity, blending generative design and dynamic typography. Typography played a fundamental role in ensuring the identity remained cohesive across all touchpoints. Townsend describes the creative process as an exercise in controlled randomness.

Print 355
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Starbucks turns up the personality on Refreshers in China with a bold redesign by Marks

Creative Boom

The team drew on emerging design trends like expressive abstract patterns, playful illustrations, and vibrant colour cues to build a system that feels premium yet personal. Marks' approach was rooted in local consumer insight and cultural semiotics.

Portfolio 340
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10 Top Visual Trends for 2025

Graphic Design Junction

As we delve into graphic design trends 2025 , web design trends 2025 , and logo design trends 2025 , we’ll also highlight the influence of AI, typography innovations, and sustainable practices. It celebrates complexity, often using rich patterns, vibrant color palettes, and intricate details. What is Maximalism?

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How to Design an Impactful Poster: 11 Essential Tips for Maximum Attention

Designer Daily

Follow the “Z-Pattern” Eye Flow Western audiences scan posters in a Z-shaped path : Top-left → Top-right Diagonally to bottom-left → Bottom-right Design tips: Place critical info (e.g., Optimize Typography for Readability Fonts should be: Limited (2–3 max). Work across all mediums (posters, social media, radio).