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The Ultimate Guide to Brand Strategy

Just Creative

When big brands decide to reinvent not only themselves but also their brand strategy, it can make for some big news. The point of that little story is that sometimes, even the biggest brands need a brand strategy or need to change theirs up to succeed in today’s economy. Hang on tight, it’s going to be a bumpy ride. What is a brand?

Brand 336
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Rebranding Case Studies Spotlight: 17 of the Best Rebrands

Canny

It’s a fine balance between changing your existing image, without alienating existing customers. Leading meal kit company HelloFresh have rolled out a new rebrand aimed to make the company stand out against competitors. free ebook. The Rebranding Brief Template. get for free. HelloFresh. ” – DesignStudio. .

Branding 139
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The Evolving Legacy of Ken Garland’s First Things First Manifesto

Eye on Design

Ian McLaren, the only surviving signatory I could find, had been an intern at an advertising agency as a design student and hated it because the opportunities for designers were so limited. They included some famous names: Milton Glaser, Ellen Lupton, Steven Heller, Erik Spiekermann, and Gert Dumbar of Studio Dumbar in the Netherlands.

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Iceland’s national football team gets a new identity

Creative Review

The women’s team has also been climbing up the global rankings and was named 18th in the world by FIFA in 2019. In recognition of its growing profile, Iceland’s national football association, KSI, has unveiled a new identity for the Icelandic team, which draws on ancient folklore and traditional arts and crafts.

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B2B Rebranding Examples (What Went Right, and What Went Wrong)

Canny

When you undergo the rebranding process, you’re forced to think about each and every aspect of your business to make sure it’s on point. When it comes to B2B rebranding examples, you’ll never be short of some inspiration! Lots of B2B businesses choose to rebrand for a whole host of reasons. And that’s exactly what we’re going to do!

Branding 148
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10 New Branding Trends You Need to Know About Now

Inkbot Design

10 New Branding Trends You Need to Know About Now. According to a recent study by the branding agency KRC Research, millennials (those born between 1980 and 2000) are more likely to identify with the word “brand” than any other generation before them. 1 – Visual Language is Coming Back.

Brand 122
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The Complete History of Rebranding in Basketball

Canny

This post will focus on the NBA and the WNBA for branding and rebranding, with the idea of expanding the article out as new brands pop up, as well as looking overseas to the European leagues. They will show the changes in trends and how many different factors can contribute to a basketball team’s rebrand. Year: 1999 Agency: N/A.

Sports 88