article thumbnail

Fiasco creates new identity and digital home for a company on the cusp of revolutionising aviation

Creative Boom

This collaboration highlights Vertical's journey from startup to industry leader in the field, reflecting its commitment to transforming urban air travel into a sustainable, zero-emission reality. The challenge was to shift the concept of electric air travel from fantasy to reality. The site is visually led.

Digital 436
article thumbnail

Ultimate Guide to Travel & Tourism Sector Branding

Inkbot Design

Ultimate Guide to Travel & Tourism Sector Branding Tourism marketing is a crucial activity (and increasingly so) in the tourism sector. Marketers distinguish two types of branding in this domain: tourism sector branding and travel business branding. This is why we also speak of city or country marketing.

Tourism 65
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Luxury Brand Marketing & High-End Branding

Inkbot Design

Luxury Brand Marketing & High-End Branding Luxury brands exist in a rarefied world of high prices, exceptional quality, heritage and pedigree, exclusivity, and aspirational identities. Marketing luxury products and services require a specialised approach that balances these brand attributes while understanding luxury consumers and trends.

article thumbnail

How to Manage a Marketing Budget

Inkbot Design

How to Manage a Marketing Budget A marketing budget is a plan that outlines the costs associated with marketing efforts over a specific period. A well-managed marketing budget is critical for any business wanting to grow and succeed. Setting your overall budget guides the scope of marketing activities possible.

article thumbnail

Cultural festivals for the soul: 2024 events that celebrate art, design, and creativity

Creative Boom

Whether at home or abroad, it'll allow you to travel somewhere new, immerse yourself in new ideas and fresh creativity, and recharge your imagination in the process. Use Singapore's efficient public transport to navigate, and don't miss the local street food. You can even find market stalls here that are Michelin-starred !

Art 463
article thumbnail

Wanderlust Approved: Top 10 Travel Logos You’ll Want to Follow

Inkbot Design

Wanderlust Approved: Top 10 Travel Logos You'll Want to Follow For those bitten by the travel bug, the mere thought of faraway destinations can make our hearts beat faster. Whether it's the anticipation of new experiences or the prospect of getting away from it all, travel uniquely fills us with excitement and wonder.

Travel 80
article thumbnail

Marlon Tate founder Nikos Georgópoulos on how he made his own creative opportunities

Creative Boom

Time travel branding The first chapter of this trilogy was the XENIA project. This fictitious identity saw Nikos and photographer Polly Brown travel back in time to change the past by creating a look for the very real Greek accommodation infrastructure project. "I Fictitious but brilliant." And the opportunities kept on coming.

Travel 378