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How to Manage a Marketing Budget

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How to Manage a Marketing Budget A marketing budget is a plan that outlines the costs associated with marketing efforts over a specific period. A well-managed marketing budget is critical for any business wanting to grow and succeed. Setting your overall budget guides the scope of marketing activities possible.

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Ultimate Guide to Travel & Tourism Sector Branding

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Ultimate Guide to Travel & Tourism Sector Branding Tourism marketing is a crucial activity (and increasingly so) in the tourism sector. Marketers distinguish two types of branding in this domain: tourism sector branding and travel business branding. This is why we also speak of city or country marketing.

Tourism 67
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Cultural festivals for the soul: 2024 events that celebrate art, design, and creativity

Creative Boom

Whether at home or abroad, it'll allow you to travel somewhere new, immerse yourself in new ideas and fresh creativity, and recharge your imagination in the process. Use Singapore's efficient public transport to navigate, and don't miss the local street food. You can even find market stalls here that are Michelin-starred !

Art 405
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Luxury Brand Marketing & High-End Branding

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Luxury Brand Marketing & High-End Branding Luxury brands exist in a rarefied world of high prices, exceptional quality, heritage and pedigree, exclusivity, and aspirational identities. Marketing luxury products and services require a specialised approach that balances these brand attributes while understanding luxury consumers and trends.

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Instagram vs Facebook: Navigating the Social Media Showdown

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Instagram vs Facebook: Navigating the Social Media Showdown In today's highly connected world, social media has become a defining force, shaping online interactions and impacting various facets of life. This article analyses the Instagram vs Facebook debate by juxtaposing their purposes, strengths, marketing capabilities, and utility.

Media 78
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The 5 Best Books on Marketing: Your Roadmap to Success

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The 5 Best Books on Marketing: Your Roadmap to Success Whether launching a new business or looking to take your existing company to the next level, having a solid marketing strategy is essential for success. But with so many marketing books, blogs, and gurus, how do you know where to start and who to listen to? Bestseller No.

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Wanderlust Approved: Top 10 Travel Logos You’ll Want to Follow

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Wanderlust Approved: Top 10 Travel Logos You'll Want to Follow For those bitten by the travel bug, the mere thought of faraway destinations can make our hearts beat faster. Whether it's the anticipation of new experiences or the prospect of getting away from it all, travel uniquely fills us with excitement and wonder.

Travel 82