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SomeOne's new identity for Inntravel urges travellers to swap wheels for walking boots

Creative Boom

Last year, the brand commissioned design studio SomeOne to reposition it following a successful credentials pitch, for which the studio showcased its experience in rebranding firms in the travel sector, such as Saga & Crystal Ski. Travelling is such a joyful thing to do – it had to be a joyful identity."

Travel 412
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Without's rebrand ditches the marketing BS and finds the soul in luxury villas

Creative Boom

The Thinking Traveller helps people rent luxury villas all over the world. We all love the idea of luxury travel. So rather than focusing on elitism or materialism, award-winning brand design studio Without 's global redesign for villa rental company The Thinking Traveller takes an altogether different tack.

Marketing 302
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Noah Mooney's bubbly branding for B Street Flea market is an inviting treat

Creative Boom

-based designer about how he created a cohesive visual identity for a new seasonal flea market. Traditionally, city centre markets didn't really need much in the way of branding other than maybe a sign at the entrance. At the same time, the more niche and specialist markets will attract certain people to travel long distances to visit.

Marketing 435
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Fellow Studio crafts brand identity and immersive narrative for Holiday Best

Creative Boom

Despite the competition in the travel industry, many of the big players are seen as unreliable and untrustworthy. That leaves a gap in the market that the new company Holiday Best aims to fill. Now that we're free to travel again, many of us see travel in a new light; it is very much a case of absence making the heart grow fonder.

Brand 368
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Ultimate Guide to Travel & Tourism Sector Branding

Inkbot Design

Ultimate Guide to Travel & Tourism Sector Branding Tourism marketing is a crucial activity (and increasingly so) in the tourism sector. Marketers distinguish two types of branding in this domain: tourism sector branding and travel business branding. This is why we also speak of city or country marketing.

Tourism 65
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How to Manage a Marketing Budget

Inkbot Design

How to Manage a Marketing Budget A marketing budget is a plan that outlines the costs associated with marketing efforts over a specific period. A well-managed marketing budget is critical for any business wanting to grow and succeed. Setting your overall budget guides the scope of marketing activities possible.

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Luxury Brand Marketing & High-End Branding

Inkbot Design

Luxury Brand Marketing & High-End Branding Luxury brands exist in a rarefied world of high prices, exceptional quality, heritage and pedigree, exclusivity, and aspirational identities. Marketing luxury products and services require a specialised approach that balances these brand attributes while understanding luxury consumers and trends.