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Brand Differentiation: How to Stand Out in a Saturated Market

Canny

In a saturated market where everyone is shouting their message, brand differentiation is a fundamental strategy to help you stand out. A saturated market is one where too many companies are fighting for the same pool of customers, meaning the value of a product or service is often missed.

Marketing 131
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Fiasco creates new identity and digital home for a company on the cusp of revolutionising aviation

Creative Boom

This collaboration highlights Vertical's journey from startup to industry leader in the field, reflecting its commitment to transforming urban air travel into a sustainable, zero-emission reality. The challenge was to shift the concept of electric air travel from fantasy to reality.

Digital 398
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Ultimate Guide to Travel & Tourism Sector Branding

Inkbot Design

Ultimate Guide to Travel & Tourism Sector Branding Tourism marketing is a crucial activity (and increasingly so) in the tourism sector. Marketers distinguish two types of branding in this domain: tourism sector branding and travel business branding. This is why we also speak of city or country marketing.

Tourism 67
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Luxury Brand Marketing & High-End Branding

Inkbot Design

Luxury Brand Marketing & High-End Branding Luxury brands exist in a rarefied world of high prices, exceptional quality, heritage and pedigree, exclusivity, and aspirational identities. Marketing luxury products and services require a specialised approach that balances these brand attributes while understanding luxury consumers and trends.

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How to Manage a Marketing Budget

Inkbot Design

How to Manage a Marketing Budget A marketing budget is a plan that outlines the costs associated with marketing efforts over a specific period. A well-managed marketing budget is critical for any business wanting to grow and succeed. Setting your overall budget guides the scope of marketing activities possible.

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Hudson-Powell's Impala rebrand finds the human side to empowering tech

Creative Boom

Pentagram partners Luke Powell and Jody Hudson-Powell have collaborated with tech-driven travel platform Impala to create a new brand identity which finds the engaging, human side to its services. Importantly, all of these elements needed to be ownable, contain a direct connection to travel and translate seamlessly into Impala's products.

Travel 380
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20+ ChatGPT Prompts with Examples for Marketers

HONGKIAT

In this article, we cut straight to the chase on how you, as a marketer, can leverage the power of conversational AI to up your game using ChatGPT to its full potential. Research a specific market. Define [Industry] 's market segments, opportunities, and recommend the prime target. Modify an email for social media marketing.