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How to Use Video in a Marketing Campaign

Graphic Design Junction

When developing a modern marketing campaign, incorporating video content is a must. Some of the biggest social media networks are 100% video-based (YouTube and TikTok, to name a few), and that’s not the only reason. Consumers prefer video-based content whether it’s on their TV, computer, or phone. How-To Video.

Marketing 271
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8 Types of Videos Brands Should Use in Marketing Campaigns

Just Creative

This video has been contributed by Dave Schneider. consume video content at least once a month. And the demand for video is increasing every year. Brands can no longer get by without adding video to their arsenal of marketing tools. In fact, without video, staying ahead of the competition can be almost impossible.

Marketing 342
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How&How reinvents Chester Zoo as a 'force for nature' with radical rebrand

Creative Boom

The idea was to create a sense of abundance and choice through endless carousels and immersive video content, which provide an invitation into a world of many exciting experiences. The design intentionally mirrors the content-rich allure of streaming platforms. From the moment we met How&How, we knew they were the perfect partners for us.

Education 518
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How to Turn Ideas into Videos with Green Screen Editing

Graphic Design Junction

Most videos today use special effects (VFX), thanks to green screens. It’s not just movies that use green screens and VFX anymore – you’ll see them in TV shows, personal videos, brand ads, product videos, and other marketing videos. Things are different now.

Color 245
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22 fantastic tools and gadgets for video creators in 2022

Creative Boom

Once, video creation was something only specialised professionals engaged in, while the rest of us only dabbled or stayed well clear altogether. In 2022, more and more independent designers, artists and illustrators are getting involved in making original video content. Image licensed via Adobe Stock. But those days are long gone.

Adobe 518
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Design trends for 2025: creative leaders share their vision for the future

Creative Boom

AI is now firmly embedded in search for Google, generative images are getting better and better, while numerous platforms are showcasing generative video tools that are shockingly convincing. Sometimes it feels like we are reflecting marketers' tastes rather than those of consumers."

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D&AD Awards 2025: who won what?

Creative Boom

In some years, no Black Pencils are given out at all, making the awarding of three a significant achievement for these winners: Designing Paris 2024 by W Conran Design won in Graphic Design for its innovative approach to sports marketing.