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Why motion is the future of brand identity, and how to do it right

Creative Boom

For tech refurbishment platform Back Market , for instance, motion identity became more than just animation: it was a dynamic way to embody the company's commitment to sustainability. We began by establishing clear motion principles that reflected the brand's personality. Every movement should have purpose and meaning. Keep it human.

Brand 450
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Laura Stein on the Five Books that shaped her approach to design, branding, and sustainability

Creative Boom

MC24: 24 Principles for Designing Massive Change in your Life and Work by Bruce Mau Three years after reading Cradle to Cradle, I got hired at Bruce Mau Design. Can Marketing Save the Planet? But I continue to love this book for its power to inspire us to reimagine the way the world works. It's one of my go-to sources when I teach.

Brand 435
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How Alphabet shapes brands with trust, collaboration and a 'Saul Bass ethos'

Creative Boom

Alphabet's studio in Manchester The Manchester studio has been making waves since 2016 with its ideas-driven approach and a guiding principle inspired by legendary designer Saul Bass. The new designs looked to simplify and amplify its message "to clearly convey what makes Sova stand out in a saturated market," Mushtaq explains.

Brand 436
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Inside Tegeta Marketing’s New Ergonomic Office in Tbilisi

Design Milk

The Tegeta marketing department has unveiled its newly designed office in Tbilisi, Georgia, redefining the modern workspace with a focus on functionality, comfort, and sustainability. Different zones are distinguished by color-coded furniture, with pink-peach and green-blue hues marking various desk types.

Color 279
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DesignStudio's rebrand for Trivago makes the comparison site more distinct from its rivals

Creative Boom

The brand unveils a new identity today, with a warm and inviting nature to help it stand out in a competitive market. But providing a good service will never be enough to survive a brutally competitive market. Today, Trivago is announcing its new brand evolution, which aims to improve its distinctiveness and adoption in the market.

Travel 477
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10 Top Visual Trends for 2025

Graphic Design Junction

Whether you’re a designer, marketer, or brand strategist, staying ahead of these trends is essential to creating relevant, impactful designs. Staying informed on these trends is crucial for designers, marketers, and brands looking to stay ahead in a rapidly changing visual landscape. Dive in and transform your designs!

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Rebellious, progressive and playful: Pentagram crafts a brand new look for Channel 4

Creative Boom

We reveal the new 'masterbrand' for Channel 4, courtesy of Pentagram partners Hudson-Powell and 4Creative, and dive into the thinking and principles behind it. This narrative was used to devise a core brand principle, '4 leads', which informs the framework for lockups and layout. Clearly, something's been in the air.

Brand 456