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Fiasco creates new identity and digital home for a company on the cusp of revolutionising aviation

Creative Boom

Fiasco digital lead Mike Frost explains: "With public flights on the horizon, Vertical needed a modern brand and website that appealed not only to commercial partners and investors, but the general public, too. Sarah Keegan, head of brand marketing at Vertical, says the company finally has an identity that does the brand justice.

Digital 420
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Ethical Marketing Trends in 2024 and Beyond

Inkbot Design

Ethical Marketing Trends in 2024 and Beyond According to a study, 81% of customers believe companies should help save the environment. It is imperative to bolster the marketing aspect of ethical branding with additional ethical endeavours. But it comes from various aspects of marketing, privacy, and taking care of the environment!

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How to Manage a Marketing Budget

Inkbot Design

How to Manage a Marketing Budget A marketing budget is a plan that outlines the costs associated with marketing efforts over a specific period. A well-managed marketing budget is critical for any business wanting to grow and succeed. Setting your overall budget guides the scope of marketing activities possible.

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12 Best Marketing and Branding Strategies

Inkbot Design

12 Best Marketing and Branding Strategies Building a solid brand and implementing effective marketing strategies are crucial to business success. This comprehensive guide outlines the top marketing and branding strategies to help you identify what will best promote your business, reach your target audience, and achieve your goals.

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Branding in Marketing: Steps to A Great Strategy

Inkbot Design

Branding in Marketing: Steps to A Great Strategy. An expert in branding strategies says your brand can be much more than a logo, colour scheme, and marketing slogan. It's no secret that branding is one of the most important aspects of any marketing strategy. Branding in Marketing: What is It? But what does that mean?

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A Digital Signage System by Rare Volume for Industry City

We And The Color

This has turned the historic waterfront region into an innovation hub campus city filled with engineering, design, manufacturing, and so on. The IC campus, which comprises 16 buildings on 35 acres, includes waterfront green spaces, retail outlets, public art installations, and creative work studios.

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Why Brand Personality is Crucial for Brands to Market Better

Inkbot Design

Why Brand Personality is Crucial for Brands to Market Better. a particular feature), its price, or its location in the market. In today's fast-paced environment, brands must be willing to step outside the box and experiment with marketing strategies to create differentiation. The 4 Keys to Building a Brand Personality.