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How to Manage a Marketing Budget

Inkbot Design

How to Manage a Marketing Budget A marketing budget is a plan that outlines the costs associated with marketing efforts over a specific period. A well-managed marketing budget is critical for any business wanting to grow and succeed. Setting your overall budget guides the scope of marketing activities possible.

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Ethical Marketing Trends in 2024 and Beyond

Inkbot Design

Ethical Marketing Trends in 2024 and Beyond According to a study, 81% of customers believe companies should help save the environment. It is imperative to bolster the marketing aspect of ethical branding with additional ethical endeavours. But it comes from various aspects of marketing, privacy, and taking care of the environment!

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12 Best Marketing and Branding Strategies

Inkbot Design

12 Best Marketing and Branding Strategies Building a solid brand and implementing effective marketing strategies are crucial to business success. This comprehensive guide outlines the top marketing and branding strategies to help you identify what will best promote your business, reach your target audience, and achieve your goals.

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Greenery and Terracotta Frame a Dutch Apartment Complex

Azure Magazine

Groningen is a city of markets. Clad in vivid green terracotta and accented by vivid bursts of greenery across the façade and terraces, the 8,400-square-metre complex combines 41 new homes with an expansive 2,105-square-metre commercial program that expands and animates the public realm.

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The Internet of Things in Marketing: 7 Ways to Grow a Startup

Inkbot Design

The Internet of Things in Marketing: 7 Ways to Grow a Startup Businesses of any size can benefit from a well-organised marketing plan , regardless of age. Create a marketing strategy to accelerate your business's expansion. The Internet of Things (IoT) is a game-changer in marketing. What is Marketing?

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15+ Best Design Thinking Books to Read

Inkbot Design

1 The Design Thinking Playbook: Mindful Digital Transformation of Teams, Products, Services, Businesses and Ecosystems (Design Thinking Series) Lewrick, Michael (Author) English (Publication Language) 352 Pages – 05/22/2018 (Publication Date) – Wiley (Publisher) −$11.01 $25.99

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Brand Equity: How to Build and Maintain A Strong Brand That People Love

Graphic Mama

You can measure the success of your company easily by financial statements, customer satisfaction, new and returning customers, employee performance reviews, and staying current on the market. Your brand’s value, however, depends on the public perception of your brand and its recognition compared to its generic equivalents.

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