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Fiasco creates new identity and digital home for a company on the cusp of revolutionising aviation

Creative Boom

Fiasco digital lead Mike Frost explains: "With public flights on the horizon, Vertical needed a modern brand and website that appealed not only to commercial partners and investors, but the general public, too. Electric flight is a relatively new technology, so we needed to ensure the product felt obtainable and credible.

Digital 408
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7 Products From Autentico Showcase Pugliese Design Prowess

Design Milk

Design made in Puglia marks the first significant introduction of Pugliese design and production to the American market with an immersive exhibition showcasing handcrafted furnishings, materials, and objects from 11 exemplary regional brands. Each product combines traditional craft with production efficiency.

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How to Manage a Marketing Budget

Inkbot Design

How to Manage a Marketing Budget A marketing budget is a plan that outlines the costs associated with marketing efforts over a specific period. A well-managed marketing budget is critical for any business wanting to grow and succeed. Setting your overall budget guides the scope of marketing activities possible.

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Ethical Marketing Trends in 2024 and Beyond

Inkbot Design

Ethical Marketing Trends in 2024 and Beyond According to a study, 81% of customers believe companies should help save the environment. It is imperative to bolster the marketing aspect of ethical branding with additional ethical endeavours. So, it was an unusual proof of the failure of the product! Design ethics has two things.

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Top 8 Tips for a Successful Product Launch Event

Inkbot Design

Top 8 Tips for a Successful Product Launch Event New products are not just a means to more extensive catalogues and greater profits. New products also attract new customers, growing your customer base and increasing brand awareness. You need a successful product launching event to engage your audience with a profitable product.

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12 Best Marketing and Branding Strategies

Inkbot Design

12 Best Marketing and Branding Strategies Building a solid brand and implementing effective marketing strategies are crucial to business success. This comprehensive guide outlines the top marketing and branding strategies to help you identify what will best promote your business, reach your target audience, and achieve your goals.

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23 incredible packaging designs to inspire you to enter the Pentawards 2023 today

Creative Boom

Best of all, you don't have to create anything bespoke: any packaging created and released to market anywhere in the world between 1 July 2021 and June 2023 is eligible for entry into the 2023 competition, as long as it hasn't been entered previously. Big Fish's packaging has used simplicity and bold icons to make the product stand out.