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Meet Tüpokompanii, the type foundry redefining letterforms through 'mistakes' and tradition

Creative Boom

Blending local heritage with experimental design, the duo creates unique typefaces that push the boundaries of traditional type design. A typeface can define the character of a brand just as much as a logo or colour palette," he says. Founded in 2022 by Andree Paat and Aimur Takk, Tüpokompanii is embracing an unusual approach.

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Playful branding for new country club summons the spirit of Caddyshack

Creative Boom

Local agency People People explain how they went about it. And they turned to local creative website agency People People to define and create a memorable brand and visual identity. Caddyshack embodies both the era and sense of humour that we aimed to weave in throughout Picklewood's brand," explains Sara.

Brand 448
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5 branding projects redefining health and beauty in October 2024

Creative Boom

One Living by Derek&Eric From simplified skincare to tech-infused cosmetics, these cutting-edge branding initiatives are reshaping the health and beauty landscape worldwide. This pressure has sparked a wave of innovation in health and beauty branding. Today, that sentiment extends far beyond just facial care. Want examples?

Brand 458
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Starbucks turns up the personality on Refreshers in China with a bold redesign by Marks

Creative Boom

"As an exciting and disruptive extension to our line, Refreshers is designed to drive penetration, recruiting new users and boosting our ambition to become the most loved RTD coffee brand in the market." Marks' approach was rooted in local consumer insight and cultural semiotics. Design-wise, the label balances familiarity with flair.

Portfolio 341
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Handcrafting the Future: How Scale Model Studios is blending tradition with innovation in stop-motion animation

Creative Boom

From creating captivating miniature worlds for BBC promos and music videos to crafting immersive experiences for brands like Jongga Kimchi, Scale Model Studios has mastered its field, combining the charm of handcrafted details with cutting-edge technology to deliver authentic, emotionally resonant storytelling.

Animation 467
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Six Cinquième designs an evolving identity for The National Black Canadians Summit

Creative Boom

Montreal hosted the summit for the first time in 2025, so it was important that both the consultancy behind the identity and the collaborating artist be local. The FMJF was looking to define a brand that would support the summit's growing national notoriety and be a representation of Montreal's unique perspective."

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Wedge refreshes the identity of 'Canada's Cocktail'

Creative Boom

Mott's Clamato Caesar is a legacy brand that has barely changed for decades, but its new identity has found a way of reinforcing its heritage with a modern and desirable touch. Montreal and LA-based studio Wedge has been behind the brand evolution of Mott's Clamato Caesar, "Canada's Cocktail", since 1969.

Portfolio 448