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Creative Boom
APRIL 10, 2024
With its new, more distinct logotype, richer colour palette, and suite of iconography, the RSPCA hopes to rally support for tackling the growing global challenges in animal welfare. The design team also went on the road with animal rescue officers, visited local RSPCA shops, and participated in immersive workshops.
Creative Boom
MARCH 25, 2024
Liverpool Cathedral is the jewel in the city's tourism crown and a world-renowned architectural marvel. Now, a rebrand led by Poke Marketing is recasting it in a new light. Not everyone knows this, but Britain's largest cathedral isn't in London as you might expect, but Liverpool. It inspires, delights, evokes emotion, and creates pride."
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Creative Boom
FEBRUARY 15, 2024
Go.Compare, the brand we all can't help but sing in our heads, has enjoyed a big and bold rebrand courtesy of Ragged Edge. The London studio leaned into its point of difference, highlighting the many benefits of the UK's leading price comparison site. But why the need? Does the new look retain the beloved central character? Yes, it does.
Creative Boom
APRIL 12, 2024
For the first time in its 97-year history, Lucozade has undergone a major redesign. We take a closer look at its transformation – one that follows a collaboration with Pearlfisher London. For decades, Lucozade might have been known as either a sports drink or an ideal hangover cure, but today, it has changed as we know it forever.
Speaker: Michele Berdinis
This session will answer business law questions that people are asking most during the pandemic. If my business can’t pay its bills, can my creditors come after my personal assets? Do I have to pay the rent on my co-working space or office? Can my clients cancel signed contracts?
Creative Boom
MAY 11, 2023
Out of four possible options, the one that matched our followers' experiences the closest was 'It's bad, it's gone quiet', with over 40% of you choosing this answer. As for the other options, 17.1% chose 'It's neither good nor bad', 16.7% said 'Not sure', and only around a quarter of you (26%) said, 'It's good, work is steady'.
Creative Boom
APRIL 16, 2024
Virgin Wines has introduced its first major rebrand in two decades, including a fresh logo, colour palette, and typography. Crafted by Norwich agency Borne , it's designed to breathe new life into the range and emphasise the "joy of wine from grape to glass". This new logo replaces the previous static wine glass mark.
Speaker: Amber Asay, Creative Director and Founder of award-winning design studio Nice People
Understanding what trends are happening and how they’re impacting the competitive landscape is crucial to providing top dollar design strategy to your clients. With so many trends coming and going, it can be overwhelming to determine which ones you should capitalize on and which ones might not be worth the trouble.
Speaker: Danielle Hughes, Chief Personality Officer, More Than Words Marketing
As designers, we have the chance to bring beauty into the world. And that's needed now, more than ever. The world is upside down. And we're being bombarded with messaging. Some of it good. Most of it not so good. But one thing remains true: your audience wants to hear from you. They need to hear from you. Communication is all we have right now.
Speaker: Sean Adams, ArtCenter College of Design
This statement applies not just to invention, but to graphic design. One of the greatest strengths of graphic designers is the ability to first develop a concept and then execute it to make it real. From visualization and ideation all the way through to actuation and execution, each step of this process takes skill and expertise.
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Speaker: Carrie Cousins, Founder and Freelancer Writer & Designer at Carrie Cousins LLC
The most inspired innovative teams and individual designers need to be a part of a culture that enables forward-thinking, acceleration, and efficiency. It’s a combination of creative, analytical, and collaborative approaches that produce results. It often starts with a trendy term – design thinking.
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