Creative Boom

FEBRUARY 9, 2025

A deep dive into how design studio TEMPLO reimagined GF Smith's brand identity, balancing heritage with a bold, dynamic vision that embraces colour, movement, and a global creative community. But even the most established brands must evolve. It was monochrome, but GF Smith is all about colour.

Branding 286

Branding Brand Digital Manufacturing 286

Designer Daily

OCTOBER 21, 2024

In the 1970s, McDonald’s was at a pivotal point in its growth, and the fast-food giant sought to enhance its brand identity. To achieve this, McDonald’s engaged Unimark International, a prominent design firm, to explore a comprehensive redesign of its packaging and signage.

Branding 341

Branding Brand Web Design Web Design 341

Creative Boom

MARCH 3, 2025

Photo by Mark Cocksedge Tiziana Alocci Joining him at All Flows will be Astrid Stavro, president of the International Society of Typographic Designers, whose powerful ideas and exceptional craft have made her one of the most influential voices in contemporary design. Five international airports are within 90 minutes of travel time.

Arts and Crafts 393

Arts and Crafts Self-employed Gallery Exhibition 393

Creative Boom

JANUARY 14, 2025

Mott's Clamato Caesar is a legacy brand that has barely changed for decades, but its new identity has found a way of reinforcing its heritage with a modern and desirable touch. Montreal and LA-based studio Wedge has been behind the brand evolution of Mott's Clamato Caesar, "Canada's Cocktail", since 1969.

Portfolio 448

Portfolio Branding Brand Fonts 448

Creative Boom

OCTOBER 21, 2024

Manchester-based branding agency Alphabet started life in 2016 and has cemented its place as an ideas-driven agency with an ethos rooted in a quote by Saul Bass , the legendary designer who's probably best known for his iconic Alfred Hitchcock movie posters. Co-founder Abbas Mushtaq shares insights on their journey.

Brand 435

Brand Branding Client Agency 435

Creative Boom

NOVEMBER 3, 2024

From transforming Boulder's beloved Pizzeria Alberico to partnering with global brands like Stripe, Mast balances simplicity, collaboration, and storytelling in its approach. We believe every project should be truly collaborative, both internally and externally. "No

Client 495

Client Branding Brand Project Management 495

Creative Boom

DECEMBER 2, 2024

That blend of traditional Chinese roots and international exposure has shaped how I see the world and tell stories through my work." At the same time, I was influenced by global culture – Disney animations, Miyazaki films, French comics, and English literature.

Illustration 458

Illustration Illustrator Arts and Crafts Animation 458

Creative Boom

DECEMBER 1, 2024

So whether you're seeking a font for branding, editorial design, or personal projects, they're well worth checking out. Favora by In-House International Favora is a two-weight display typeface that embodies forward momentum and societal progress.

Fonts 506

Fonts Inspiration Publication Graphic Design 506

Creative Boom

SEPTEMBER 19, 2023

Global creative agency GUT is celebrating its fifth year in business with a new identity crafted by &Walsh that ensures visual continuity across the brand's international locations. These designs follow GUT's signature style and logo aesthetic, featuring the main brand ingredients in their texture, colour and shape.

Agency 507

Agency Animation Branding Brand 507

Creative Boom

MAY 19, 2025

With a bespoke typographic system inspired by overtones and Alpine landscapes, the new identity for Klangwelt Toggenburg balances precision and poetry, transforming a niche cultural site into an international destination. Together, these elements create a brand that doesnt just speak but sings. What does sound look like? The solution?

Tourism 195

Tourism Architecture Fonts Branding 195

Creative Boom

FEBRUARY 20, 2025

With a dynamic new identity, DesignStudio's brand refresh for DNEG embraces motion, creativity, and innovation, reinforcing the VFX giant's position as an industry leader. DNEG, the world-renowned visual effects and animation studio with seven Academy Awards to its name, has revealed a brand refresh in collaboration with DesignStudio.

Animation 284

Animation Digital Branding Brand 284

Design Milk

DECEMBER 3, 2024

During London Art Week 2024, Italian furniture brand Secolo and fine jewelery brand EÉRA came together to unveil a striking limited edition capsule collection, Through Chrome Reflections. Framed by large windows and staged against fuchsia carpeting, the chrome pieces stood out, beckoning onlookers inside.

Exhibition 246

Exhibition Sculpture Art Branding 246

Creative Boom

OCTOBER 30, 2024

How can branding help to communicate urgency and the dire state of the planet while still inspiring hope and optimism? WRAP started as a government-funded body that worked with local authorities in the UK and has since scaled to become an international environmental NGO working with brands, citizens, and governments in over 40 countries.

Branding 284

Branding Brand Production Inspiration 284

Creative Bloq

MARCH 8, 2024

It's harder than you think.

Brand 281

Brand Branding Advertising Advertising 281

Design Milk

APRIL 24, 2025

Pro-Ject , a brand well-regarded for its high-quality yet relatively affordable turntables, now aims to solve this problem with the Pro-Ject Flatten It a new vinyl flattening machine designed to breathe new life into your cherished record collection. The interface is clean and intuitive, making the process approachable even for beginners.

Photography 325

Photography Digital Brand Branding 325

Design Milk

APRIL 22, 2025

The Polish furniture brand recently tapped German designer Moritz Putzier to create a limited edition collection of his Taptap Chair for an exhibition held in Dsseldorf at the NEBN Gallery. The Taptap family includes a chair and a stool, both made of solid ash and lacquered in color,” shares the brand.

Color 253

Color Color Schemes Arts and Crafts Exhibition 253

Creative Boom

OCTOBER 27, 2024

Leeds International Festival of Ideas covers some tricky topics, so the branding and visual assets needed to be sensitive. Leeds International Festival of Ideas (LIFI) is an annual event that brings together leading thinkers, innovators, and creatives to explore some of the most pressing issues of our time.

Brand 273

Brand Branding Graphic Presentation 273

Creative Boom

OCTOBER 26, 2023

Photo by Marco Cappelletti, courtesy of OMA and Factory International London design studio North has collaborated with Peter Saville to craft the new visual identity for Factory International – the organisation overseeing Manchester International Festival and managing Aviva Studios, the city's dynamic new cultural space.

Arts and Crafts 497

Arts and Crafts Architecture Sports Manufacturing 497

Creative Boom

JUNE 8, 2023

Branding Design of the Year 2023: Campus, Reading International by Socrates Communications The victors of the Indigo Design Award 2023 offer extraordinary examples of real-world design we can all seek to emulate. Brooklyn-based strategy and design studio Team brought this mission to the fore with a new brand identity.

Inspiration 541

Inspiration Graphic Design Arts and Crafts Exhibition 541

Creative Boom

FEBRUARY 14, 2022

In her brand refresh for a photography agency based in Helsinki, Sofia Pusa went back to the basics of photography and the concept of the F-stop, crafting a visual language that considers why light is always needed to capture the perfect picture. How does a lens refract light? "By

Agency 539

Agency Photography Brand Branding 539

Creative Boom

JULY 18, 2024

This experience opened doors to collaborations with both local and international brands and studios. In 2022, I learned Webflow development, which allows me to develop a project from strategy to web development, as I did for fintech platforms Augment Branding and Finy ," he explains.

Branding 531

Branding Brand Agency Art 531

Graphic Design Junction

NOVEMBER 2, 2024

Their unique approaches often make their work instantly recognizable, allowing them to cater to diverse industries, including book covers , games, films, and social media branding. Artists team up with brands , content creators, and other illustrators, broadening their reach globally.

Digital 289

Digital Illustration Illustrator Artist 289

Creative Boom

AUGUST 19, 2024

And so they turned to Hyperfocus , a young and eager boutique agency based in Hamburg that sits at the intersection between brand and product design. Hyperfocus worked on strategic positioning, character and brand development, naming, and website design. Consequently, the name became a driving factor in the brand's storytelling. "We

Agency 493

Agency Fonts Client Branding 493

Creative Boom

MARCH 25, 2024

The landmark welcomes more than 800,000 visitors annually, drawn from local people, UK visitors, and a significant percentage of international visitors. The cathedral needed to engage with a range of stakeholders, and the new brand needed to reflect the building's history while also appealing to new visitors.

Marketing 508

Marketing Marketing Arts and Crafts Tourism 508

Creative Boom

MARCH 13, 2023

The brainchild of world-leading brand identity designer Joe Stitzlein, Hamster is a joyful and colourful new typeface which uses Color Fonts technology to create multiple typographical tones. A font that was fun to use and that could liven up any brand identity or logotype. We're super excited that Hamster has found a home at Fontwerk."

Fonts 521

Fonts Inspiration Branding Brand 521

Creative Boom

JULY 21, 2024

Studio Marcus Kraft has collaborated with renowned illustrator Bráulio Amado on the Zürcher Theater Spektakel 2024 campaign, which uses expressive, photocopied collages with images from the invited international productions. The serif font Lyon was used for the body text to give the whole design "a more sophisticated appearance."

Fonts 474

Fonts Artist Illustration Illustrator 474

Creative Boom

JUNE 6, 2023

Building trust in Airtm's products and services also helped differentiate the digital wallet from its competition and became the foundation of the entire brand. "At At the heart of the Airtm brand sits the prism which both conceptually and visually inspires the entire brand world," David adds.

Digital 482

Digital Textures Theme Branding 482

Creative Boom

APRIL 21, 2024

From pioneering entrepreneurs to innovative brand leaders and multidisciplinary creative forces, these are the movers and shakers propelling their respective fields forward. To answer that question, we turned to Frontify , our favourite cloud-based, brand-building platform. So, who are the names we need to know? In the U.K.,

Agency 501

Agency Marketing Marketing Branding 501

Creative Boom

FEBRUARY 4, 2025

Now, it has an identity that competes with global brands without compromising on its roots in the country's culture. Known for its unconventional campaigns and innovative designs over the last nine years, the brand contributes approximately 74% to the company's total revenue, selling millions of pairs globally.

Branding 195

Branding Brand Fashion Digital 195

Creative Boom

JUNE 13, 2023

We look at Franklyn's new design refresh for the brand and the backstory behind it. In short, Franklyn had its work cut out in reimagining WeWork's brand strategy and visual identity in an effort to rebuild its reputation and sell its services to its target audience.

Banners 542

Banners Branding Brand Freelance 542

Design Milk

NOVEMBER 12, 2024

This table collection exemplifies what the two brands do best. Modular Lighting Instruments is a Belgian brand specializing in immersive lighting solutions, spanning residential, retail, and commercial industries. “At Cosentino, we strongly believe in the power of partnerships with designers, both nationally and internationally.

Architecture 265

Architecture Interior Design Presentation Production 265

Creative Boom

JUNE 10, 2024

Whenever you work on a branding project, you're not necessarily looking at the bottom line of your client's business. You're thinking more about conveying the ethos of the brand in a holistic way across multiple touchpoints. Another influence on the new branding was synesthesia. Normally, we'd agree.

Arts and Crafts 476

Arts and Crafts Branding Brand Architecture 476

Creative Boom

JULY 23, 2024

Creative agency Universal Favourite explains the thinking behind the brand. Here's a great example of how thoughtful branding can achieve both these things and help bring the providers of cutting-edge medical tech together with those who need their help. It's incredible what new health services are coming online these days.

Brand 515

Brand Branding Print Textures 515

Design Milk

MARCH 24, 2025

Designed to accommodate the evolving needs of its employees, the automotive brand’s office integrates contemporary, colorful aesthetics with ergonomic principles to foster a productive and inspiring work environment.

Color 280

Color Production Marketing Marketing 280

Creative Boom

MARCH 18, 2025

Korean Air has unveiled a refined new brand identity, marking the first major refresh in four decades. Designed by global brand consultancy Lippincott, the rebrand is a pivotal step in the airlines transformation from a national carrier to a premium global airline. In one word: confidence, says Vasconcelos.

Brand 248

Brand Branding Travel Consulting 248

Creative Boom

JUNE 17, 2024

Poke sought to create something that excites audiences both internally and externally, an identity that is future-proof and able to keep pace with football's constant evolution. The visuals are driven by the brand idea Football Matters, which aims to spotlight the sport's complex and important role in society.

Tourism 465

Tourism Agency Fonts Branding 465

Creative Boom

APRIL 12, 2023

It was our responsibility to reimagine the brand and create a new identity that reflects the power of the internet to make positive change in the world," says Bureau for Visual Affairs founder Simon Piehl. In its 13th year, categories include Apps, Film & Video, Podcasts, Social, Websites & Mobile Sites, Web3 & XR.

Digital 496

Digital Publishing Publishing Education 496