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Vanderbrand: The Toronto studio crafting identities rooted in place and purpose

Creative Boom

By thoroughly understanding the market landscape, target audience, and client goals, we can develop creative solutions that are both innovative and strategic," Vander Herberg explains. Our collaborative approach not only sharpens our ideas but also fosters a shared sense of ownership within the team."

Client 484
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D&AD Awards 2025: who won what?

Creative Boom

In some years, no Black Pencils are given out at all, making the awarding of three a significant achievement for these winners: Designing Paris 2024 by W Conran Design won in Graphic Design for its innovative approach to sports marketing.

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Poster Cult: the latest works of Swiss printmaker Dafi Kühne

Creative Boom

The tactility of analogue techniques has become somewhat nostalgic; print papers and magazines are becoming fewer and fewer, and most of our marketing comes through a relentless stream of emails. It seems that everywhere we look, there is news on advances in technology and the rise of digital techniques, even in the art and design world.

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BrandOpus refreshes McCain's packaging portfolio

Creative Boom

McCain organises its portfolio via a Demand space model, which is a framework that helps businesses understand how consumers make decisions and how to tailor their products and marketing to meet those needs. It means that it can identify specific contexts or occasions related to this.

Portfolio 424
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Inside Tegeta Marketing’s New Ergonomic Office in Tbilisi

Design Milk

The Tegeta marketing department has unveiled its newly designed office in Tbilisi, Georgia, redefining the modern workspace with a focus on functionality, comfort, and sustainability. The integration of greenery throughout the space not only enhances aesthetics but also improves air quality and employee well-being.

Color 279
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Taxi Studio designs stand-out identity for Carlsberg Elephant

Creative Boom

Taxi Studio has revealed its work on Carlsberg Elephant, which was designed to communicate its new premium position in India's evolving drinks market. With an incredible annual growth rate of 40%, Elephant is one of India's best-loved brews and an integral player in Carlsberg's growth strategy in this market.

Marketing 269
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Why motion is the future of brand identity, and how to do it right

Creative Boom

And rather than being a mere "add-on" to brand identity, it needs to be integrated into the brand identity process from the very start. For tech refurbishment platform Back Market , for instance, motion identity became more than just animation: it was a dynamic way to embody the company's commitment to sustainability. Keep it human.

Brand 436