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Among Equals designs NASA inspired brand for futuristic energy programme

Creative Boom

While brands in the fusion space are already falling into stereotypes, STEP is standing out from the crowd with a colour palette inspired by the synthetic image of future plasma. Among Equals is behind the identity for new UK energy programme STEP, designed to position the brand as ambitious as NASA's Apollo missions.

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OMSE's charming new identity for Black Bee Honey is inspired by the flight of the bumblebee

Creative Boom

A typeface inspired by the waggle dance of a bee and illustrations that help visualise the location and seasons behind each product – OMSE ends the year on a high with its new identity for a British honey brand that aims to "free the bee". Side note: A bee's vision is a powerful tool that helps find food sources and even sense danger.

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How Tellart is designing sensory spaces to inspire the public imagination

Creative Boom

But beyond high-profile events, Tellart's work consistently explores how spatial experiences can shift perspectives, spark curiosity, and inspire action, particularly in the realm of climate awareness. Experiences shape our lives, and we experience the world via our bodies, not just our minds.

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Among Equals designs broken but hopeful new identity for WRAP

Creative Boom

How can branding help to communicate urgency and the dire state of the planet while still inspiring hope and optimism? Among Equals' Nick May explains how to strike the balance. Global environmental action NGO WRAP has a new informative yet striking identity, designed by the London-based studio Among Equals.

Branding 280
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Angel & Anchor's identity for a Bristol coffee brand is a triple threat

Creative Boom

gets an inspired rebrand, thanks to Angel & Anchor. We're big fans of Belfast branding studio Angel & Anchor ; back in March, we reported on their VHS-inspired identity for speciality coffee roaster Process. founder Jo Thompson started in speciality coffee through the inspiration of Copenhagen laboratory-style brewing.

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'Less is more': Ninki on Riso-inspired colours and illustrating with a simplistic and positive outlook

Creative Boom

I find my inspiration in Risograph, screen printing and patterns," she explains. They all inspired me to make my own work." The important thing is that I use these notes to see more details and find my own way of looking at the world.". For Ninki (also known as Qi Ren), it's all of these reasons combined – and then some.

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Citrus brand Jaffa ripens its identity with Earthling Studio

Creative Boom

Each asset has been transformed to better communicate the brand's quality, including a new wordmark inspired by a version from the archives. When explaining the new brand strategy, McDavid notes that "Jaffa has an undisputed reputation for producing the juiciest fruit", which is a clear signal of quality.

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