Creative Boom

JANUARY 21, 2025

Some elements of the new identity are inspired by the architecture of the brand's new home in Edinburgh's city centre, The Arches. The Glasgow team of international design studio D8 has designed a new brand world for Edinburgh Gin, supporting the redesign of its core range bottles, which happened back in 2023.

Brand 398

Brand Branding Architecture Production 398

Creative Boom

NOVEMBER 3, 2024

Creative director Rob Duncan explains how a new visual identity crafted by Mucho has helped that effort. It has a great deal of equity and recognition in Mongolia, but wanted help in growing the brand outside the country. Gobi is well-known in its native Morocco but needed an extra push to expand its global presence.

Brand 469

Brand Branding Manufacturing Travel 469

Creative Boom

OCTOBER 29, 2024

Local agency People People explain how they went about it. And they turned to local creative website agency People People to define and create a memorable brand and visual identity. Caddyshack embodies both the era and sense of humour that we aimed to weave in throughout Picklewood's brand," explains Sara.

Brand 449

Brand Branding Sports Patterns 449

Creative Boom

OCTOBER 22, 2024

This approach taught me how to connect the conceptual with the practical, allowing for faster iteration and more effective collaboration." A typeface can define the character of a brand just as much as a logo or colour palette," he says. For me, typefaces and visual identities are inseparable.

Arts and Crafts 450

Arts and Crafts Client Fonts Consulting 450

Creative Boom

OCTOBER 27, 2024

Paula Scher , Michael Bierut, Marina Willer, Samar Maakaroun, Eddie Opara and others have led some of the most iconic branding and design projects of our time, and it's ultimately Pentagram's ability to evolve while maintaining high standards of creativity that's led them to top our list. The results are now in, and here they are.

Arts and Crafts 545

Arts and Crafts Client Brand Branding 545

Creative Boom

OCTOBER 21, 2024

Manchester-based branding agency Alphabet started life in 2016 and has cemented its place as an ideas-driven agency with an ethos rooted in a quote by Saul Bass , the legendary designer who's probably best known for his iconic Alfred Hitchcock movie posters. Co-founder Abbas Mushtaq shares insights on their journey.

Brand 436

Brand Branding Client Agency 436

Creative Boom

FEBRUARY 24, 2025

The Collected Works, led by partner and creative director Justin Colt and senior designer Christian Townsend, developed a system inspired by biophilia, melding generative vines, blooming flowers, and sculptural rock formations into a strikingly fluid design language.

Print 357

Print Magazine Sculpture Animation 357

Creative Boom

JANUARY 19, 2025

For more on how it works, read our article How building a 'secret repertoire' helps you generate original ideas. A 2015 reimagining of StumbleUpon, a popular tool amongst web developers in the early 2000s, Mix is a personalised content discovery platform offering a serendipitous approach to inspiration.

Inspiration 449

Inspiration Project Management Freelance Freelance 449

Creative Boom

OCTOBER 14, 2024

Mexico City and Los Cabos-based branding studio Bala was given this all-important task by Mexican beer brand Cerveza Cru Cru, who wanted a label design for their new beer where grasshopper - or "chapulín" - is the main ingredient.

Patterns 461

Patterns Production Brand Branding 461

Creative Boom

OCTOBER 20, 2024

Influur helps content creators get work with brands for a decent compensation. Studio Herrström explains how they crafted a fresh visual identity for the agency that can help boost their mission. We chatted with the creative director and founder, Erik Herrström, about how they responded to the brief.

Agency 469

Agency Brand Branding Media 469

Creative Boom

JANUARY 29, 2025

Best of all, this is a flexible degree that can be tailored to your interestsfor example, in app development, animation, visual identity and branding, illustration, photography, typography and publishing, or graphic design in general. And its ability to prepare students for industry is clear to see.

Graphic Design 313

Graphic Design Graphic Magazine Animation 313

Creative Boom

JANUARY 8, 2025

While brands in the fusion space are already falling into stereotypes, STEP is standing out from the crowd with a colour palette inspired by the synthetic image of future plasma. Among Equals is behind the identity for new UK energy programme STEP, designed to position the brand as ambitious as NASA's Apollo missions.

Inspiration 294

Inspiration Brand Branding Agency 294

Creative Boom

DECEMBER 4, 2024

The project marks the automotive brand's ninth year showcasing its commitment to design at the annual event and its third year collaborating with the Institute of Contemporary Art, Miami (ICA Miami). Crafting Plastics' brief was to develop a sculpture based on the concept car and three additional satellite sculptures.

Arts and Crafts 456

Arts and Crafts Sculpture Print Brand 456

Creative Boom

DECEMBER 2, 2024

There never seems to be an imperative other than to draw something – even when she tackles a difficult brief for one of the big brands she works for. In the upcoming months, I will create many illustrations for the brand, and having this much deeper, tangible knowledge about it feels so special." Personal works.

Illustrator 466

Illustrator Illustration Client Theme 466

Creative Boom

JANUARY 27, 2025

Enter Lazy Tan, the brand that wants to flip the script with its innovative, easy-to-apply, skin-friendly formula. Enter Lazy Tan, the brand that wants to flip the script with its innovative, easy-to-apply, skin-friendly formula. There's nothing quite like the glorious feeling of a fresh tan.

Brand 354

Brand Branding Textures Marketing 354

Creative Boom

FEBRUARY 10, 2025

Illustrator Tom Woolley shows us how to future-proof your career in an evolving industry. Stories of brands using AI in their latest campaign have become a daily occurrence. Once notorious for its use of extra fingers, contorted faces and garbled text, AI is developing quickly and ironing out tell-tale mistakes.

Illustrator 371

Illustrator Illustration Arts and Crafts Freelance 371

Graphic Design Junction

OCTOBER 27, 2024

Creating a powerful brand with a unique visual identity requires more than just logo designs; it’s about building an emotional connection, crafting an impactful message, and visually representing values. But how is this achieved? Each element of logo designs — colors, typography, shapes — all contribute to how a brand is perceived.

Brand 289

Brand Branding Inspiration Fonts 289

Creative Boom

OCTOBER 30, 2024

How can branding help to communicate urgency and the dire state of the planet while still inspiring hope and optimism? Among Equals' Nick May explains how to strike the balance. Global environmental action NGO WRAP has a new informative yet striking identity, designed by the London-based studio Among Equals.

Brand 285

Brand Branding Production Inspiration 285

Creative Boom

NOVEMBER 11, 2024

The vast majority of them told us a positive story about how the industry is working to build a future that balances global impact with local relevance. So read on to see what's coming next and discover how the industry is tackling some of the most pressing issues in design today.

Client 477

Client Brand Branding Agency 477

Creative Boom

FEBRUARY 20, 2025

With a dynamic new identity, DesignStudio's brand refresh for DNEG embraces motion, creativity, and innovation, reinforcing the VFX giant's position as an industry leader. DNEG, the world-renowned visual effects and animation studio with seven Academy Awards to its name, has revealed a brand refresh in collaboration with DesignStudio.

Animation 285

Animation Digital Brand Branding 285

Creative Boom

FEBRUARY 12, 2025

How the festival became a global movement at the intersection of design, art, and technology plus what's next for its milestone year. I was surprised year after year, watching how this idea was turning into a professional event and thinking all the time, how we can make this organically better for those who attend," he explains. "I

Digital 404

Digital Networking Animation Art 404

Creative Boom

APRIL 14, 2025

We share some key insights from Frontify's recent webinar, A Different Type of Branding, and details of how you can register for the next one. Phil spoke about how typefaces can now respond to various stimuli, offering exciting new possibilities to designers. "AI If you missed it, fear not! Phil Garnham 2.

Typography 318

Typography Client Brand Branding 318

Graphic Design Junction

OCTOBER 15, 2024

When you’re developing a new brand, creating a website, or simply need to present your design in an appealing way, free mockups can take your work to the next level. Let’s dive into how these high-quality PSD mockups can benefit your creative projects and make your life as a designer much easier!

Templates 277

Templates Presentation Client Web Design 277

Creative Boom

FEBRUARY 9, 2025

A deep dive into how design studio TEMPLO reimagined GF Smith's brand identity, balancing heritage with a bold, dynamic vision that embraces colour, movement, and a global creative community. But even the most established brands must evolve.

Brand 289

Brand Branding Digital Manufacturing 289

Creative Boom

OCTOBER 30, 2024

It's often assumed that B2B branding projects are, on the whole, not quite as interesting as their consumer-facing counterparts. And there's no denying that B2C brands have to do more legwork when it comes to standing out – it's the eye-catching stuff that attracts shoppers or prompts them to try something new. We discover more.

Photography 285

Photography Brand Branding Agency 285

Creative Boom

OCTOBER 23, 2024

Its goal is to unite black Canadians from across the country who are interested in making connections and leveraging their strengths to co-create opportunities for more justice, development, and recognition. Phillips explains how the abstract shapes are loosely based on the summit's acronym (NBCS in English, SPCN in French).

Consulting 294

Consulting Artist Art Client 294

Graphic Design Junction

OCTOBER 22, 2024

Whether you’re working on advertisement posters, brand guidelines , or even designing a logo, fonts play a pivotal role in creating visual impact. Whether you’re working on advertisement posters, brand guidelines , or even designing a logo, fonts play a pivotal role in creating visual impact. The good news?

Fonts 299

Fonts Advertising Advertising Brand 299

Graphic Design Junction

NOVEMBER 3, 2024

In today’s highly competitive business environment, branding is essential for making a memorable impression. When presenting a brand to clients or stakeholders, one of the most powerful tools is a well-designed stationery mockup. This attention to detail can make a substantial difference when presenting branding concepts to clients.

Presentation 268

Presentation Brand Branding Portfolio 268

Graphic Design Junction

NOVEMBER 12, 2024

Whether you’re a designer, marketer, or brand strategist, staying ahead of these trends is essential to creating relevant, impactful designs. How AR is Shaping Design in 2025 The Role of AR in Interactive Storytelling The Future of AR in Design Trend 9: Sustainable and Eco-Friendly Design Practices What is Sustainable Design?

Web Design 246

Web Design Web Design Arts and Crafts Digital 246

Creative Boom

MARCH 3, 2025

He developed a fascination with ephemera, like stickers, album covers, and skate graphics, and realised he had an obsession with visual culture that surpassed that of his peers. Carving a path through print and branding Upon graduating, Tonge entered the industry at a precarious time - in 2008, in the midst of a financial crisis.

Print 272

Print Magazine Brand Branding 272

Graphic Design Junction

NOVEMBER 15, 2024

Retro-futurism reflects a playful yet sophisticated look, making it popular across branding, website design, and digital art. Branded Content and Advertising: Companies like Apple and Nike have incorporated retro-futuristic elements in their marketing, creating ads that nod to vintage designs but with a high-tech edge.

Graphic Design 246

Graphic Design Graphic Textures Color Schemes 246

Creative Boom

NOVEMBER 14, 2024

Freelance brand designer Dom Edwards and marketing manager/musician Lauren Archer run The Arena alongside their own creative careers. But now, as they look to develop the platform and take the community to the next level, they have launched their inaugural The Lucky Dip Print Fundraiser. on how exactly to do it.

Print 435

Print Freelance Freelance Agency 435

Creative Boom

OCTOBER 27, 2024

Leeds International Festival of Ideas covers some tricky topics, so the branding and visual assets needed to be sensitive. Rabbithole explains how it developed it. Credit: Tom Martin When it came to branding, the event organisers turned once again to Leeds and Glasgow-based design studio Rabbithole.

Brand 274

Brand Branding Graphic Presentation 274

Creative Boom

APRIL 14, 2025

By building up a network of private contacts, you'll have something to fall back on when commercial clients brands, agencies, even local companies reduce their budgets. By building up a network of private contacts, you'll have something to fall back on when commercial clients brands, agencies, even local companies reduce their budgets.

Client 399

Client Arts and Crafts Illustrator Illustration 399

Creative Boom

NOVEMBER 4, 2024

This has since led businesses, trade bodies and government to collaborate on Mmmake Your Mark, a campaign developed to inspire the next generation of talent to envision their future in food and drink. Finally, BAGGI sought to communicate how people can progress in the industry, from entry-level to the executive level. "It

Animation 274

Animation Fonts Consulting Branding 274

Creative Boom

JANUARY 7, 2025

In the new and improved brand, expect graphics inspired by art books on Cold War propaganda, spy movie posters from the 1950s and '60s, and vintage adventure and educational book covers. FilmNation described the SNAFU brand as "not afraid of the messy mishaps" and, while messiness can be fun, it can be hard to get right.

Education 261

Education Brand Branding Art 261

Creative Boom

JULY 9, 2024

The work aims to solidify Sarson's place on the condiment shelf and coincides with the release of its Dip & Drizzle sauce, which was developed to reach a new generation of consumers. However, Robot Food founder and executive creative director Simon Forster notes how the new generation of consumers is "more nostalgic than ever".

Brand 463

Brand Branding Fonts Advertising 463