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The rise of the creative generalist: why being 'good at lots of things' is becoming a superpower

Creative Boom

And those who prefer to (say) juggle illustration, web design, photography and a bit of copy on the side might just be built for this new era. Designer and creative consultant Mike Hindle puts it succinctly: "For years, creatives were told to niche down, specialise, pick a lane. In 2025, versatility is the real flex.

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Design trends for 2025: creative leaders share their vision for the future

Creative Boom

The rapid evolution of AI is reshaping how we think about design. Because it's no exaggeration to say that this moment feels like it's going to be pretty pivotal in design history. That's how Jan Eumann, executive creative director at Wolff Olins , is feeling right now, anyway.

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Why a new book celebrating design legend Margaret Calvert deserves your support

Creative Boom

A crowdfunding campaign has just launched for Margaret Calvert: Woman at Work, showcasing the career of the iconic British graphic designer. Editor Adrian Shaughnessy explains how it came about and why you should support it. Margaret Calvert is one of the biggest names in British design history. It's long overdue."

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Laura Stein on the Five Books that shaped her approach to design, branding, and sustainability

Creative Boom

This time, we've asked Laura Stein, CCO of Bruce Mau Design , to reveal her top five books that have shaped her approach to design, branding, and sustainability. This time, we've asked Laura Stein, CCO of Bruce Mau Design , to reveal her top five books that have shaped her approach to design, branding, and sustainability.

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How The Designers Foundry went from side project to global type provider

Creative Boom

Bisel by The Designers Foundry The New Zealand type foundry has been offering quality, accessible and interesting typefaces to designers since 2012. We chatted with Daniel McQueen about how it all began and how they've carved out a niche in a highly competitive industry. So, how has TDF survived?

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The 20 illustrators inspiring us the most in 2025

Creative Boom

Jean Jullien French graphic designer and illustrator currently lives and works in Paris. Christoph Niemann Christoph Niemann is an illustrator, graphic designer, and children's book author who has been writing and illustrating The New York Times blog Abstract City since July 2008 (renamed Abstract Sunday in 2011).

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Hotlist 2025: the 25 most popular design studios, as voted for by their peers

Creative Boom

Every creative should know about these 25 design studios and learn from their inspiring work. In a world overflowing with creativity and design innovation, there are thousands of outstanding design studios to be inspired by. The studio fuses strategy with design to create dynamic and culturally relevant work.