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Rebrand of Riot Games by Stink Studios prioritises the player experience

Creative Boom

They recently partnered with global creative agency Stink Studios to create an evolved and expanded design system that unifies Riot's growing portfolio of games and media. From in-game assets to social media and live events, this brand evolution promises a consistent yet flexible aesthetic designed with fans in mind.

Media 474
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D8 develops new brand world for Edinburgh Gin

Creative Boom

The Glasgow team of international design studio D8 has designed a new brand world for Edinburgh Gin, supporting the redesign of its core range bottles, which happened back in 2023. According to the studio's design director, Emma Durnan, D8 was very happy to be asked to work on the project.

Branding 397
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Rabbithole on the sensitivity challenges of branding Leeds' big ideas festival

Creative Boom

Credit: Tom Martin When it came to branding, the event organisers turned once again to Leeds and Glasgow-based design studio Rabbithole. Rather than just recycling previous designs, Rabbithole creates fresh art direction for the festival each year, built on a consistent and recognisable brand identity.

Brand 273
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Lazy Tan prioritises safety over sun with new brand by Derek&Eric

Creative Boom

The studio designed some shady graphics that show you can get a tan without the hassle or harm to your skin. The brief asked Derek&Eric to develop a brand and identity that challenged the existing self-tanning market's shortcomings and positioned Lazy Tan as a fresh, sophisticated alternative.

Branding 352
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How to beat creative block: practical tips from your fellow creatives

Creative Boom

Creative block is a universal experience that affects everyone, from designers and illustrators to writers and photographers. Then take inspiration from designer Sally Purser , who's developed a methodical approach to jumpstart her creativity. "I Bounce the brief off a fellow creative in a cafe or over a Zoom for 30 minutes," he says.

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How Alphabet shapes brands with trust, collaboration and a 'Saul Bass ethos'

Creative Boom

Alphabet's studio in Manchester The Manchester studio has been making waves since 2016 with its ideas-driven approach and a guiding principle inspired by legendary designer Saul Bass. We take the time to dive into the brief and have open conversations to fully understand their vision.

Branding 435
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Kit Studio designs Operation Ouch! exhibition for the Science Museum Group

Creative Boom

This new exhibition explores the senses with an eye-popping design that aims to bring science to life. designed to make science fun, gross, and deeply engaging for young minds. Balancing the 2D and 3D design seamlessly was a key focus. "We Grossness is a big part of Operation Ouch! While Operation Ouch!