This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Globalbrand consultancy Wolff Olins has created a new visual identity for Decathlon, introducing a new brand icon known as 'L'Orbit' that expresses the brand's new purpose ', to move people through the wonders of sport.' I mean, would you have guessed it was the world's third biggest sports company? Us neither.
Pentagram Founded in London in 1972, Pentagram is a global design studio run as a cooperative of partners, each leader in their own right. Hopefully, their work will inspire you too. We also loved their collaboration with Pink Floyd , which helped the rock band celebrate the Dark Side of the Moon's 50th anniversary in style.
One of the world's biggest beauty brands needed a more consistent identity across all its global platforms. Those of a younger vintage, though, may be unaware that the cosmetics brand, originally founded in 1867, was a huge name throughout the 20th century, known for selling its make-up door-to-door. billion worldwide in 2020.
Gobi is well-known in its native Morocco but needed an extra push to expand its global presence. In 2007, it was privatised, and it now has two official branch stores in Berlin and Düsseldorf and 62 franchise stores globally. So they turned to global creative agency Mucho. This really distils what makes Gobi unique," says Rob.
BrandOpus has refreshed the design of McCain Foods' whole GB and EU packaging portfolio, which now includes a new bespoke typeface and printed brand assets. This latest project has seen the new brand assets introduced on pack across all products, from croquettes and chips to wedges and fries.
How&How helps Wild Thingz build a category-defining rebel sweetie brand from scratch – something that pleases both parents and kids. And it's as fun and disruptive as you'd expect from the global creative studio. Enter Wild Thingz (previously Just Wholefoods), the latest star of How&How's branding efforts.
Offering top-tier networking opportunities with globalbrands, as well as a stellar speaker lineup, the Pentawards Festival is the perfect event for anyone working in design and packaging. And it promises to be a must-attend event for senior brand leaders, designers, marketers and design agencies.
They recently partnered with global creative agency Stink Studios to create an evolved and expanded design system that unifies Riot's growing portfolio of games and media. At the heart of this redesign is a deep dive into player passion, creating a brand experience that resonates across every game and media platform Riot touches.
Brian in front of a new installation by Suchi Reddy, Shaped by Air, inspired by the Lexus Electrified Sport, on public view at Superstudio Più in Milan The nature of the vehicle is changing, so how does branding for car companies need to evolve? At Milan Design Week, we chat with Brian Bolain, Lexus 's global head of marketing, to find out.
Part of her prize was an opportunity to choose one of the illustration agencies sponsoring the awards, and she selected IllustrationX because of the company's history and global reach. At the same time, I was influenced by global culture – Disney animations, Miyazaki films, French comics, and English literature.
A few years ago, the question was: should your brand identity include motion? So nowadays, the question is more like: how is motion interwoven into the heart of your brand? And rather than being a mere "add-on" to brand identity, it needs to be integrated into the brand identity process from the very start.
This work aligned with a trend of brands cleverly inserting themselves into events, sports, and games through inventive approaches. Global Participation The 2025 D&AD Awards achieved unprecedented global reach, with entries submitted from 86 countries worldwidethe highest number in the awards' history.
How the festival became a global movement at the intersection of design, art, and technology plus what's next for its milestone year. From a digital playground to a global phenomenon OFFF was conceived at a time when the internet was just beginning to reshape creative work. Web development, typography, branding, motion and VFX.
Strong track record From Netflix series creators to magazine founders, global talent specialists to award-winning creative directors, Loughborough alumni can be found at the helm of some of the most innovative projects and organisations in the creative sector.
Its nine weights, from Thin to Black, along with more than 70 custom ligatures, make it a standout choice for luxury branding, editorial layouts and digital campaigns. Its multilingual support for over 90 languages ensures global versatility, while its sharp lines and distinctive ligatures will help you add flair to any design project.
This time, we've asked Laura Stein, CCO of Bruce Mau Design , to reveal her top five books that have shaped her approach to design, branding, and sustainability. Laura has a ton of experience in the field, leading global rebrands for the likes of Sonos, ASICS, and Linksys.
How can branding help to communicate urgency and the dire state of the planet while still inspiring hope and optimism? Global environmental action NGO WRAP has a new informative yet striking identity, designed by the London-based studio Among Equals. Among Equals' Nick May explains how to strike the balance.
A typeface can define the character of a brand just as much as a logo or colour palette," he says. The goal is to craft something that not only fits their identity but also adds a unique typographic voice that strengthens their overall branding; we often reference local elements or heritage that resonate with the client's vision."
Merjin Hos Get a burst of visual inspiration from our selection of top illustration talent drawn from global representation agency Agent Pekka. So we turned to Agent Pekka , a global collaboration agency that champions originality, newness and craft. Karlotta Freier 2. Felipe Vargas 10.
A deep dive into how design studio TEMPLO reimagined GF Smith's brand identity, balancing heritage with a bold, dynamic vision that embraces colour, movement, and a global creative community. But even the most established brands must evolve. It was static in an era that demands dynamism.
Over the years, Alexis has collaborated with some of the worlds leading brands and agencies, including Nike, PepsiCo, Hewlett Packard, Electronic Arts, BMW, Gatorade, Air Jordan, and The Washington Post, among many others. Dive into this mesmerizing piece and experience the artistry that has earned him global acclaim.
It is marking this milestone with a bold brand refresh by EDIT Brand Studio. It also aligns with Greater Manchester's Creative Health Strategy , which positions the region as a "global leader in using culture and heritage to improve the health and well-being of its residents". What's Next for Lowry?
From transforming Boulder's beloved Pizzeria Alberico to partnering with globalbrands like Stripe, Mast balances simplicity, collaboration, and storytelling in its approach. Inspired by design legends and modern art, this small but dynamic team brings a timeless quality to every project.
Now, it has an identity that competes with globalbrands without compromising on its roots in the country's culture. Known for its unconventional campaigns and innovative designs over the last nine years, the brand contributes approximately 74% to the company's total revenue, selling millions of pairs globally.
Senior Designer at Nike GlobalBrand Design Retail Yenny Zhang takes us through her education and career so far, revealing the best bits and the challenges she faced along the way. After graduating, Zhang continued working for Nike, leveraging those connections and building on her understanding of the brand.
Starbucks is reintroducing its much-loved Refreshers drink to Chinese consumers with a major glow-up, including an innovative bottle design and bold graphic identity crafted by global design agency Marks. The change aims to carve out fresh space in China's fiercely competitive ready-to-drink (RTD) market.
Studio Up North brings inclusive yet impactful branding to a global initiative empowering everyday athletes to "go the distance" for a meaningful cause. At the heart of the visual identity is a flexible, energetic system of shapes representing individual challenges within a global network of movement. This is a change for all."
The global electronics brand is going against the tide with an upbeat campaign focusing on positivity. Given the rising uncertainty and instability worldwide, the campaign aims to motivate customers, spread a positive influence and reinforce the brand's unwavering belief that 'Life is Good'.
So whether you're seeking a font for branding, editorial design, or personal projects, they're well worth checking out. Its comprehensive OpenType features—including localised forms, scientific notation, and discretionary ligatures—make it an incredibly versatile font for global design projects.
Built with Frontify How do you maintain brand consistency across global touchpoints while still allowing for local variation? We explore the key role played by brand portals and how Frontify makes it easy to create them. Centralised brand portals. What are brand portals? Speeding up the process And that's not all.
Elections in the UK and the US led many big brands to put off their decision-making and budgeting – they want to see the lie of the land economically before investing in creative. Brands are more and more focused on not only telling relevant stories but also on counting on the right people to tell those stories.
Through accessible e-books and practical advice, Seasoned aims to demystify branding and provide actionable insights for aspiring creatives. Global design studio Koto has launched a new learning hub to bridge the gap between design businesses and prospective talent.
The contemplative nature of his work, his style, and what he depicts really do resonate with clients and their audiences, leading to commissions for everything from packaging to travel to pieces for globalbrands. His work is contemporary in feel yet individual and full of hidden depths.
The global studio's rebrand for the Swiss Center for Design and Health brings the centre's pioneering healthcare to life with striking visuals and a clear, accessible identity. It's often assumed that B2B branding projects are, on the whole, not quite as interesting as their consumer-facing counterparts. We discover more.
Lilongwe Wildlife Trust partners with UK-based agency sixredsquares to launch a refreshed brand and website to raise global awareness and support for wildlife conservation in Malawi. The revamped brand and website aim to engage a global audience and highlight LWT's crucial work.
But Source Fashion is on a mission to change that, and they've just unveiled new branding courtesy of FORM Brands Studio. Essentially, Source Fashion is a collective of manufacturers, suppliers, buyers, dynamic brands, retail and trend experts, and media curators from around the world that gather twice a year in London.
The famous New York Botanical Garden (NYBG) has revealed its first major brand refresh in over a decade in partnership with globalbrand consultancy Wolff Olins. Creating a new tone of voice for the brand focused on the tonality and attitude of New York and the Bronx.
As the global economy continues to grow, earning money internationally should be an easier, fairer process. Airtm is a Latin-America-based digital wallet that has given users in 190 countries 400 ways to deposit and withdraw money from the global market since 2015.
Howden has unveiled a new identity that champions the "collective power" of its global broking operations under one name. Designed in collaboration with North , the fresh brand is inspired by a murmuration of birds or a shoal of fish with letterforms of the Howden name brought together to reflect this unified sentiment. No borders.
"India's beverage market is evolving fast, with strong beers and craft brands shaking things up," says Taxi Studio design director Will Duffy. It was decided that positioning Carlsberg Elephant as one of the more premium options was the key to staying ahead, so the brand needed to match.
The global studio has unveiled a new brand for Microsoft's latest generation of Windows laptops and PCs, all featuring built-in AI hardware. This became the foundation of the entire brand identity, turning AI from a perceived threat into a helpful companion. It all ties nicely into the brand's 'Illumination through AI' theme.
The vast majority of them told us a positive story about how the industry is working to build a future that balances global impact with local relevance. Brand innovation with purpose Sustainability is only one element in a growing trend for agencies to want to go good. Brands can and should move and respond to their audience," he says.
It's become a brand we see on our city streets and suburbs, with employees whizzing by on electric bikes to deliver restaurant food to our homes. It follows a decade of growth for the business – seeing particular success during the global pandemic when we all stayed at home.
We organize all of the trending information in your field so you don't have to. Join 66,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content