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How to curate the perfect soundtrack for your brand's visual identity

Creative Boom

Illustration by Mia Angioy for Creative Boom In the last of our special six-part series, we explore how sonic branding can elevate your brand's presence by leveraging Epidemic Sound's expansive library of music and sound effects. In 2024, the auditory experience has become crucial to crafting a cohesive and memorable brand presence.

Brand 440
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Meet Tüpokompanii, the type foundry redefining letterforms through 'mistakes' and tradition

Creative Boom

A typeface can define the character of a brand just as much as a logo or colour palette," he says. The goal is to craft something that not only fits their identity but also adds a unique typographic voice that strengthens their overall branding; we often reference local elements or heritage that resonate with the client's vision."

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Why motion is the future of brand identity, and how to do it right

Creative Boom

Andrew Vucko, founder and ECD of Vucko, explains how motion can transform static identities into living ones fit for the 21st century. A few years ago, the question was: should your brand identity include motion? So nowadays, the question is more like: how is motion interwoven into the heart of your brand?

Brand 432
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Expressive Type Today: How typography captivates in a world of visual overload

Creative Boom

However, there was so much work left over that didn't quite fit the title but shared a sort of outlandish personality. From sporting brand identities that convey motion to fluid designs for food and beverage brands, the book includes themes that appeal to designers everywhere.

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D8 develops new brand world for Edinburgh Gin

Creative Boom

Some elements of the new identity are inspired by the architecture of the brand's new home in Edinburgh's city centre, The Arches. The Glasgow team of international design studio D8 has designed a new brand world for Edinburgh Gin, supporting the redesign of its core range bottles, which happened back in 2023.

Branding 392
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New branding for Orangetheory focuses on how its members feel

Creative Boom

DesignStudio has unveiled a new visual identity for the global fitness franchise, focusing on its energising benefits for members. The world of fitness has changed hugely over the last decade, not least thanks to new technologies from the likes of Fitbit and Apple. As a result, they refocused the brand's positioning.

Brand 235
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The eight things illustration agencies are looking for in 2025

Creative Boom

Elections in the UK and the US led many big brands to put off their decision-making and budgeting – they want to see the lie of the land economically before investing in creative. Brands are more and more focused on not only telling relevant stories but also on counting on the right people to tell those stories.

Agency 477