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Hotlist 2025: the 25 most popular design studios, as voted for by their peers

Creative Boom

Paula Scher , Michael Bierut, Marina Willer, Samar Maakaroun, Eddie Opara and others have led some of the most iconic branding and design projects of our time, and it's ultimately Pentagram's ability to evolve while maintaining high standards of creativity that's led them to top our list.

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How live event illustration brings big opportunities for artists

Creative Boom

Most live event illustrators work in fashion and beauty. From haute couture to leisure wear, big brands want to make their launch events and retail activations memorable and emphasise the artistry and individuality of their products. But fashion isn't the only market for live event illustrators.

Artist 429
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'Storytelling and emotional connection matter more than aesthetics,' says illustrator Fangfang Han

Creative Boom

In 2020, she was a fashion buyer working in a busy industry where there just wasn't time to explore other creative avenues. The pandemic was awful, let's make no bones about it, but just how many talented creatives discovered their true calling during lockdown? Count Fangfang Han among them.

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50+ Best Fonts For Logos

Graphic Design Junction

Creating a logo and choosing fonts for logo is a critical step for building a strong brand identity. A well-designed logo can leave a lasting impression on customers and make your brand stand out. The font sets the tone and reflects the personality of your brand, whether its modern, classic, or playful. Region Logo Font 15.

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Laura Stein on the Five Books that shaped her approach to design, branding, and sustainability

Creative Boom

This time, we've asked Laura Stein, CCO of Bruce Mau Design , to reveal her top five books that have shaped her approach to design, branding, and sustainability. Her work lies in culture, fashion, architecture, technology, education, and place across brand, print, motion, digital, and environmental.

Brand 425
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Meet Tüpokompanii, the type foundry redefining letterforms through 'mistakes' and tradition

Creative Boom

The studio's other half, Takk, graduated from the renowned Swiss design school ÉCAL in 2020 and, prior to opening the studio, had created custom typefaces for IDA Radio, Tallinn Music Week and the ERKI Fashion Show. A typeface can define the character of a brand just as much as a logo or colour palette," he says.

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New identity for cashmere brand Gobi is deeply rooted in Mongolian culture

Creative Boom

It has a great deal of equity and recognition in Mongolia, but wanted help in growing the brand outside the country. This makes them unique, and it's the story we needed to tell and build the Gobi brand around." To launch the new brand identity, Mucho created a campaign titled 'Go. So they turned to global creative agency Mucho.

Brand 461