Remove emotional-branding
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Universal Favourite crafts emotive branding for fertility testing startup

Creative Boom

Creative agency Universal Favourite explains the thinking behind the brand. Here's a great example of how thoughtful branding can achieve both these things and help bring the providers of cutting-edge medical tech together with those who need their help. It's incredible what new health services are coming online these days.

Brand 515
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How to curate the perfect soundtrack for your brand's visual identity

Creative Boom

Illustration by Mia Angioy for Creative Boom In the last of our special six-part series, we explore how sonic branding can elevate your brand's presence by leveraging Epidemic Sound's expansive library of music and sound effects. In 2024, the auditory experience has become crucial to crafting a cohesive and memorable brand presence.

Brand 445
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Expressive Type Today: How typography captivates in a world of visual overload

Creative Boom

Released this week, Expressive Type Today by Counter-Print explores the world of evocative type design and its ability to command our attention, shape perceptions, and spark emotions. Through playfulness, experimentation, and emotional resonance, the featured designs serve as compelling visual statements, crafted to cut through the noise."

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Hotlist 2025: the 25 most popular design studios, as voted for by their peers

Creative Boom

Paula Scher , Michael Bierut, Marina Willer, Samar Maakaroun, Eddie Opara and others have led some of the most iconic branding and design projects of our time, and it's ultimately Pentagram's ability to evolve while maintaining high standards of creativity that's led them to top our list.

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Why motion is the future of brand identity, and how to do it right

Creative Boom

A few years ago, the question was: should your brand identity include motion? So nowadays, the question is more like: how is motion interwoven into the heart of your brand? And rather than being a mere "add-on" to brand identity, it needs to be integrated into the brand identity process from the very start.

Brand 436
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Handcrafting the Future: How Scale Model Studios is blending tradition with innovation in stop-motion animation

Creative Boom

From creating captivating miniature worlds for BBC promos and music videos to crafting immersive experiences for brands like Jongga Kimchi, Scale Model Studios has mastered its field, combining the charm of handcrafted details with cutting-edge technology to deliver authentic, emotionally resonant storytelling.

Animation 464
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Capturing a sense of vulnerability is what illustrator Mark Conlan does best

Creative Boom

He's a thoughtful artist whose approach is very much about storytelling and finding emotional resonance through imagery. Whether I'm working digitally or with analogue materials, my goal is to capture an emotional state often a quiet, reflective feeling and translate it visually." Artwork entitled The Place to Be. "I