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Online Video Marketing: Essential to Digital Advertising

Inkbot Design

Online Video Marketing: Essential to Digital Advertising Video content has become integral to digital marketing strategies. With platforms like YouTube and the rise of video across social media, implementing online video marketing should be a priority for businesses looking to succeed in today's digital landscape.

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Types of Advertising: Traditional vs Digital Strategies

Inkbot Design

Types of Advertising: Traditional vs Digital Strategies Advertising is a critical component of most marketing campaigns and business growth strategies. Magazine ads – Glossy, full-page ads with high production value in monthly niche publications. It is often localised. Local TV – In specific metro areas.

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What is Digital Branding? Benefits & Strategies

Inkbot Design

What is Digital Branding? Benefits & Strategies Digital branding is establishing a brand identity and reputation online through the strategic use of digital media and technology platforms. Agile Brand Management The digital landscape evolves quickly. Differentiation The digital landscape is increasingly crowded.

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DixonBaxi's new identity for streaming platform Max looks to the future

Creative Boom

The rebrand is said to signal a new era for the company's digital ambitions and looks to help the channel draw in larger audiences. Discovery over the course of a year, collaborating with the company's marketing, product and brand teams to create a "unique" identity for the entertainment destination.

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Rafael Medeiros on enduring the Hollywood strikes as a freelance graphic designer

Creative Boom

The importance of entertainment Rafael might not be a filmmaker, but working in LA, he couldn't fail to be affected by the strikes. Los Angeles depends so much on the entertainment industry," he explains. "In So that stops the development of campaigns for shows that have already wrapped production."

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Desert bloom: how COUR designed Suki Waterhouse's magical Coachella set

Creative Boom

Based in Nashville, COUR is a consortium of experienced designers and creative producers who work on live entertainment events and installations. Renderings from reality Translating this enchanting vision to the Coachella stage was an intricate undertaking that blurred the lines between the digital and physical realms.

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Skittles dials up the nonsensical in fun-loving brand refresh

Creative Boom

After refreshing Skittles' pack identity, Elmwood had the foundations in place to focus its energies on dynamic product development. It's joyful and freeing, providing an entertaining release from common sense – while remaining true to the core feel of Skittles."

Brand 321