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How&How reinvents Chester Zoo as a 'force for nature' with radical rebrand

Creative Boom

This messaging always links what's happening in the zoo with what's happening in the wider world of conversation. Verbal identity The team also devised a new verbal identity that aims to get people to connect, care, and act. From the moment we met How&How, we knew they were the perfect partners for us.

Education 518
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Laura Stein on the Five Books that shaped her approach to design, branding, and sustainability

Creative Boom

There's something that happens when the interviews are side by side, which puts the experts in conversation with each other. Can Marketing Save the Planet? I love these kinds of multi-logues; this one is done really well. It's one of my go-to sources when I teach.

Brand 433
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Taxi Studio designs stand-out identity for Carlsberg Elephant

Creative Boom

Taxi Studio has revealed its work on Carlsberg Elephant, which was designed to communicate its new premium position in India's evolving drinks market. With an incredible annual growth rate of 40%, Elephant is one of India's best-loved brews and an integral player in Carlsberg's growth strategy in this market.

Marketing 273
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Big letters, big energy and big impact with Oskar With a K

Creative Boom

We meet the Manchester muralist, who is on a mission to bring people together, start conversations, and make a difference in the community through graffiti. Another of Oskar's favourite projects was for the Electoral Commission, painting two identical shop shutters in the market hall in Stockport one in English and one in Welsh.

Freelance 370
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How Alphabet shapes brands with trust, collaboration and a 'Saul Bass ethos'

Creative Boom

We take the time to dive into the brief and have open conversations to fully understand their vision. The new designs looked to simplify and amplify its message "to clearly convey what makes Sova stand out in a saturated market," Mushtaq explains. Then, it's our job to bring those ideas to life in a creative and engaging way."

Branding 435
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Design trends for 2025: creative leaders share their vision for the future

Creative Boom

AI has been central to many, if not most, conversations about technology over the last few years," she continues. AI moves to the final output The conversation around AI has shifted dramatically. Sometimes it feels like we are reflecting marketers' tastes rather than those of consumers."

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Rise of the machines: How illustrators can avoid being replaced by AI

Creative Boom

It can help us with our email, accounting, and marketing and will become an essential tool for running a small business. "If Get to know people through real-life networking events or sell your artwork at markets. AI is now embedded in our everyday digital tools and being heavily pushed by Google, Adobe, and social media platforms.