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SomeOne founding partner Simon Manchipp delves into their recent project with the Motability Scheme, explaining why brands in this sector need to change. He says: "It was clear that the new branding work needed to create ways to better explain the Scheme's full offering, making it more representative, positive, and straightforward.
Just as visual elements like logos and colourschemes create recognition, a well-crafted sonic identity can instantly trigger brand associations and emotional responses. Colour palette to tonal quality Try translating your brand's colour palette into musical tones and see what happens.
While brands in the fusion space are already falling into stereotypes, STEP is standing out from the crowd with a colour palette inspired by the synthetic image of future plasma. Among Equals is behind the identity for new UK energy programme STEP, designed to position the brand as ambitious as NASA's Apollo missions.
Yellow and black colourschemes. Rather than launch with typical design industry fanfare, F37 wanted something that gave back to the city that inspired it. The brief came to us with a lot of stuff of what they didn't want," recalls Ellen, who collaborated with designer Craig Oldham on the project. Worker bees.
7 Effective Steps to Develop a Strong Brand Identity Identity building is a journey I've mastered through years of experience at Inkbot Design, and I'm here to guide you through it. When I started Inkbot Design, I learned this lesson the hard way – jumping in without proper groundwork cost me three months of revisions.
Here's how to get started: Visual Identity Check : Review your logo, colourschemes , typography, and overall design. Here are some key reasons why you might consider hitting that refresh button: Market Changes : If you're in a landscape where trends move faster than a cat on a hot tin roof, it's time to reassess your brand.
30 Free Minimalist Fonts: Less is More in Design The difference between a 10,000 and 100,000 brand often comes from a single font choice. While most designers waste thousands on premium typefaces, I will show you 30 free fonts that instantly elevate your designs from amateur to professional. The best part? What is Minimalism?
Corona Logo Design: Colours, Fonts, and Hidden Meanings Meanings within brand identities have always fascinated me, and Corona's logo stands as one of the most recognisable beer emblems globally. As we explore together, you'll understand why this isn't just another beer logo – it's a masterclass in enduring brand design.
No design agencies. Johnnie Walker Logo Evolution: The Unfiltered Analysis Most billion-dollar companies have one thing in common – they obsess over tiny details that 99% of businesses ignore. And nothing reveals this obsession more clearly than the evolution of their logo. Johnnie Walker didn't build a global whisky empire by accident.
📖 Reading Time: 5 minutes 🏷️ Categories: Design, Branding, Marketing 📅 Published: [DATE] Elevating Your Online Presence Through Strategic Branding and Digital Experiences Let's be honest—when did you last trust a company with a sketchy website? Memorability in visual design involves balancing aesthetics with usability.
Every issue is packed with art and design inspiration Delivered to your IOS or Android device Never miss an issue From £9.99 Using a variety of different textured pencils, the womans face is built up – creating unbelievable texture by layering different shades on top of one another, filling in colour and using dots.
📖 Reading Time: 5 minutes 🏷️ Categories: Design, Branding, Marketing 📅 Published: [DATE] Must-Have Branding Tools for Freelancers Who Do It All Freelancers wear many hats and juggle client work, outreach, finance, and branding alone. Branding becomes more than design in a space where first impressions are everything.
📖 Reading Time: 5 minutes 🏷️ Categories: Design, Branding, Marketing 📅 Published: [DATE] The Best Buy Logo and the Perils of “Modern” Design Let’s get one thing straight. Functional, hard-working assets designed to do a particular job: identify a business. Corporate logos aren’t art. They are tools. It was earned.
Evolution of the Gap Logo Design: From Helvetica to Backlash You might think a simple blue box with white text couldn't cause much drama, but we all watched the Gap logo saga unfold with fascination. As the founder of Inkbot Design , I've seen how a brand's identity can make or break its connection with customers.
Every issue is packed with art and design inspiration Delivered to your IOS or Android device Never miss an issue From £9.99 Every issue is packed with art and design inspiration Delivered to your IOS or Android device Never miss an issue From £9.99 Why not try a subscription? Why not try a subscription?
Every issue is packed with art and design inspiration Delivered to your IOS or Android device Never miss an issue From £9.99 Every issue is packed with art and design inspiration Delivered to your IOS or Android device Never miss an issue From £9.99 Why not try a subscription?
Every issue is packed with art and design inspiration Delivered to your IOS or Android device Never miss an issue From £9.99 Every issue is packed with art and design inspiration Delivered to your IOS or Android device Never miss an issue From £9.99 Why not try a subscription? Why not try a subscription?
Headed up by another Quebec-based firm, Perron Design , the interior scheme also boasts colourful sculptural silhouettes — typical of both brands. In fact, when Maguire tapped Perron to design their new location, their energies clicked immediately. “We And from a design standpoint?
Evolution of the BP Logo: A Century of Design & Branding Most companies redesign their logo to look prettier. Nobody talks about the brutal truth: BP's logo journey isn't just about pretty colours and fancy design trends. For designers, it's a cautionary tale you can't ignore. That's not hyperbole.
Every issue is packed with art and design inspiration Delivered to your IOS or Android device Never miss an issue From £9.99 Every issue is packed with art and design inspiration Delivered to your IOS or Android device Never miss an issue From £9.99 Why not try a subscription? The duck or the rabbit?
Target Logo Design: The History of the Bullseye When you stroll through a shopping centre anywhere in the US, there's a good chance you'll see that familiar red and white Bullseye logo glimmering from afar. By exploring Target's logo, we gain insight into how a design can resonate with millions and become ingrained in popular culture.
Thankfully, this year’s edition offered some consolation for anyone who ended the furniture fair with a design hangover. The design’s appeal lies in its inviting tactility it is designed to be crushed and squeezed into new forms, then secured into place with a series of magnetic pucks that clamp onto a backing metal frame.
Every issue is packed with art and design inspiration Delivered to your IOS or Android device Never miss an issue From £9.99 Every issue is packed with art and design inspiration Delivered to your IOS or Android device Never miss an issue From £9.99 Why not try a subscription? Here’s how it works.
Every issue is packed with art and design inspiration Delivered to your IOS or Android device Never miss an issue From £9.99 Every issue is packed with art and design inspiration Delivered to your IOS or Android device Never miss an issue From £9.99 Why not try a subscription?
Every issue is packed with art and design inspiration Delivered to your IOS or Android device Never miss an issue From £9.99 Every issue is packed with art and design inspiration Delivered to your IOS or Android device Never miss an issue From £9.99 Why not try a subscription? Why not try a subscription?
More than just a tagline, it's a strategic platform designed to celebrate and amplify the diverse ways people rely on movement – from marathoners chasing personal bests to nurses logging twelve-hour shifts. Then there's the recharged neon "Super Green", derived from Superfeet's best-selling insole, which anchors the whole colourscheme.
📖 Reading Time: 5 minutes 🏷️ Categories: Design, Branding, Marketing 📅 Published: [DATE] Why Your Approach to Branding for Small Businesses is Failing Let’s be honest. It isn't a colour palette. Starting with the logo is like meticulously designing the cover for a book you haven’t written yet. You launch it. It isn't a logo.
Colours are a fundamental part of graphic design, but even using them in a seemingly 'incorrect' way can produce striking, eye-catching results. And it's these colourschemes that rip up the rule book, which is the focus of a new book recently released by Counterprint.
Every issue is packed with art and design inspiration Delivered to your IOS or Android device Never miss an issue From £9.99 Every issue is packed with art and design inspiration Delivered to your IOS or Android device Never miss an issue From £9.99 Are you aware of the colour palettes of your team (and all the others?).
📖 Reading Time: 5 minutes 🏷️ Categories: Design, Branding, Marketing 📅 Published: [DATE] Local Brand Positioning: Stop Being a ‘Local Business' Calling your business “local” is meaningless. It's a label you slap on your website footer, a word you throw around in social media posts. But on its own, it carries no weight.
Every issue is packed with art and design inspiration Delivered to your IOS or Android device Never miss an issue From £9.99 Design Attention tennis fans! You have to take my Wimbledon design quiz Inspiration By Georgia Coggan published 10 July 2025 How well do you know your Wimbledon design elements?
Take Toronto’s ANIML Steakhouse , whose opulent design, courtesy of Nivek Remas, hearkens back to 70s nightlife with a hefty dose of animal print and gold bling (and also clinched an Award of Merit at the 2025 AZ Awards ). Once inside, “more is more” is the guiding design philosophy.
But what if I told you Cisco's iconic bridge design has generated billions in brand equity and influenced how we perceive corporate America's most valuable networking company? Cisco's logo isn't just some fancy design that looks good on business cards. Context matters: This was when networking was as sexy as accounting software.
Through his award-winning practice SOCA, or the Studio of Contemporary Architecture, Laptiste works alongside co-founder Tura Cousins Wilson to design spaces that tell the stories of Black communities in a contemporary context. This is a rendering of an early project that incorporates some work of my uncle, who’s right here.
7 Decades of Design: The Complete Sony Logo History What if I told you the most valuable asset Sony owns isn't their PlayStation technology, their music catalogue, or even their camera sensors… It's four simple letters. However, this seemingly random design set the stage for Sony's future. Their first logo? People noticed.
You also need to design it beautifully to include links to your website, social profiles, and maybe even a good-looking photo of yourself. With the help of email signature templates, you can easily design a professional email signature in just a few clicks. This bundle is designed for both.
Every issue is packed with art and design inspiration Delivered to your IOS or Android device Never miss an issue From £9.99 View Trending Enter Brand Impact Awards Audi logo history Nintendo Switch 2 The best drawing tablets Recommended reading Product Design The beigeification of design: Why are brands so afraid of colour?
Every issue is packed with art and design inspiration Delivered to your IOS or Android device Never miss an issue From £9.99 Not only does this halt business for people wanting to print and sell someone elses design, but it will also curtail revenue for designers who sell their own designs to others for the purpose of selling.
To help realize this unconventional request, Evenepoel tapped a long-time collaborator: Antwerp-based interiors company Fermetti and its design label Atelier Belge. The team at Fermetti are experts in custom polyester bathrooms: “It offers both durability and design flexibility.
Every issue is packed with art and design inspiration Delivered to your IOS or Android device Never miss an issue From £9.99 Every issue is packed with art and design inspiration Delivered to your IOS or Android device Never miss an issue From £9.99 Why not try a subscription? Why not try a subscription? Take a look below.
The work of London-based illustrator and animator Anna Broadhurst is instantly recognisable thanks to its distinctive colours and use of dynamic geometric shapes. Inspired by the strong shapes and bold colours of Petra Eriksson, Anna has channelled this influence into her work to create in-your-face yet visually pleasing images.
Type foundry and design studio F37 has created a mature new look for Manchester's underground trance scene, Majefa. Boasting dynamic typography and colours inspired by rave culture, the identity is a celebration of the UK's clubbing aesthetic. As it turns out, F37 had already been working on the perfect design by chance. "On
To show solidarity, we have assembled a selection of festive cards by artists and designers – perfect to send this Yuletide to your friends, colleagues, and loved ones. With not a moment to lose, here are this year's recommended festive cards for Yuletide 2023 by independent artists and designers. Where does the time go?
The Münster School of Design graduate discusses her creative journey so far and how she has developed her unique style. Julia Wand is an illustration and graphic design graduate of the Münster School of Design in Germany. In my opinion, illustration and graphic design go hand-in-hand together," she explains. "In
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