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Why accessibility shouldn't compromise on aesthetic

Creative Boom

SomeOne founding partner Simon Manchipp delves into their recent project with the Motability Scheme, explaining why brands in this sector need to change. He says: "It was clear that the new branding work needed to create ways to better explain the Scheme's full offering, making it more representative, positive, and straightforward.

Brand 515
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Rule-breaking palettes are celebrated in a new book about daring graphic design colour schemes

Creative Boom

Colours are a fundamental part of graphic design, but even using them in a seemingly 'incorrect' way can produce striking, eye-catching results. And it's these colour schemes that rip up the rule book, which is the focus of a new book recently released by Counterprint.

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How to curate the perfect soundtrack for your brand's visual identity

Creative Boom

Just as visual elements like logos and colour schemes create recognition, a well-crafted sonic identity can instantly trigger brand associations and emotional responses. Colour palette to tonal quality Try translating your brand's colour palette into musical tones and see what happens.

Brand 448
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Among Equals designs NASA inspired brand for futuristic energy programme

Creative Boom

While brands in the fusion space are already falling into stereotypes, STEP is standing out from the crowd with a colour palette inspired by the synthetic image of future plasma. Among Equals is behind the identity for new UK energy programme STEP, designed to position the brand as ambitious as NASA's Apollo missions.

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Anna Broadhurst uses strong graphic shapes and retro colours to create stunning illustrations

Creative Boom

The work of London-based illustrator and animator Anna Broadhurst is instantly recognisable thanks to its distinctive colours and use of dynamic geometric shapes. Inspired by the strong shapes and bold colours of Petra Eriksson, Anna has channelled this influence into her work to create in-your-face yet visually pleasing images.

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Out of Place Studio's identity for nature education scheme hits all the right notes

Creative Boom

The National Education Nature Park is a scheme to help educate kids about nature. Design agency Out of Place Studio explains how it crafted its visual identity. It's not one single park but a scheme to link up a vast network of natural spaces connected with nurseries, schools and colleges, all working together.

Education 528
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Jump around: Majefa's new identity features type that moves to the music

Creative Boom

Type foundry and design studio F37 has created a mature new look for Manchester's underground trance scene, Majefa. Boasting dynamic typography and colours inspired by rave culture, the identity is a celebration of the UK's clubbing aesthetic. As it turns out, F37 had already been working on the perfect design by chance. "On

Fonts 542