Remove category crafts
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Bala crafts a radical label for category-first grasshopper beer

Creative Boom

This, paired with the product's unique taste, gives meaning to the entire brand experience, which is totally disruptive in its category. Hues of green, blue, and yellow are set against magenta, pink, and dark blue, evoking acidic sensations that complement the brand's eccentric narrative.

Patterns 459
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D&AD Awards 2025: who won what?

Creative Boom

D&AD held its 63rd awards ceremony last night (Thursday 22 May) at London's Southbank Centre and handed out a record-breaking 668 Pencils across all categories. The return of craftsmanship Alongside commercial effectiveness, jurors were looking for exceptional craft. I'm very honoured," Tanaka said. "To

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Punk Not Junk: How&How's rebellious identity for a heavenly sweet brand

Creative Boom

How&How helps Wild Thingz build a category-defining rebel sweetie brand from scratch – something that pleases both parents and kids. It also involved crafting the shape of the sweets themselves. The project began by examining the existing category to see if there were any opportunities. Even better," says How&How.

Brand 463
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Supple Studio and Studio Spilsbury craft a hands-on identity for Somer Valley Brewing

Creative Boom

Somer Valley Brewing isn't your typical craft brewery. With such a distinctive farm-to-pint approach, the brewery needed an identity that told its story with the same care and craft that goes into every batch of beer.

Textures 365
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22 amazing works of art to inspire you from the World Illustration Awards 2023

Creative Boom

Professional Exploration Category Winner: The Governess by Trevin Wyant We reveal the winners of the World Illustration Awards 2023, and share their winning pieces. Our 2023 winners have truly mastered their crafts, skilfully utilising illustration to explore narratives, evoke emotions, and express complex ideas.

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Earthling Studio infuses nostalgic fun into iced tea brand HALFDAY

Creative Boom

With the better-for-you drinks category becoming increasingly crowded, HALFDAY needed to ensure its functional benefits were clear, but also that the great classic taste of the liquid shone through," Bruce explains. Museo Slab, a more refined typeface that adds a touch of craft and credibility, complements this.

Branding 321
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World of Wearable Art: a magical event fusing art and fashion in unique ways

Creative Boom

For this year's show, titled Dream Awake, there were six categories: three recurring sections (Aotearoa, Avant-Garde, and Open) and three sections unique to the year (Natural World, Geometric Abstraction, and Crazy Curiosities of the Creature Carnival).

Fashion 458