article thumbnail

Laura Stein on the Five Books that shaped her approach to design, branding, and sustainability

Creative Boom

This time, we've asked Laura Stein, CCO of Bruce Mau Design , to reveal her top five books that have shaped her approach to design, branding, and sustainability. She has collaborated with everyone from Lululemon to Hutchins Center at Harvard University and the Abu Dhabi Department of Culture and Tourism.

Brand 429
article thumbnail

Vanderbrand: The Toronto studio crafting identities rooted in place and purpose

Creative Boom

The Canadian agency is all about smart, strategic branding that breathes life into real estate, cultural, and hospitality spaces. With a collaborative vibe and a knack for timeless design, its team creates brands that don't just look great—they feel like they truly belong.

Client 484
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The best new typefaces for January 2025 from leading foundries and designers

Creative Boom

Its nine weights, from Thin to Black, along with more than 70 custom ligatures, make it a standout choice for luxury branding, editorial layouts and digital campaigns. Whether used for editorial design or branding, this typeface offers a natural, authentic feel.

article thumbnail

Why brand portals are the future of brand building

Creative Boom

Built with Frontify How do you maintain brand consistency across global touchpoints while still allowing for local variation? We explore the key role played by brand portals and how Frontify makes it easy to create them. Centralised brand portals. What are brand portals? So, what's the best way to create brand portals?

Brand 501
article thumbnail

Studio Marcus Kraft designs a living identity for Klangwelt Toggenburg

Creative Boom

These are three principles that underpin the institutions brand identity, which was created to reimagine the visual language of sound while giving the organisation a voice of its own. Its not uncommon for brand identities to balloon into overly complex systems, yet this stripped-back approach is strikingly effective.

Tourism 219
article thumbnail

Robot Food's identity for beauty brand Postcard invites us to slow down

Creative Boom

The Singapore-based, sustainable beauty brand has a fresh look and strategy based on the idea of simple joy. Formerly known as Oasis Beauty Kitchen, this sustainable self-care brand began as a humble kitchen enterprise when its founder, Hildra Gwee, developed a skin condition. Postcard, though, offers something quite different.

Brand 465
article thumbnail

Pentagram's identity for Dublin tourism experience is delightfully cliche-free

Creative Boom

In branding its new visitor experience, Pentagram has masterfully avoided tired Celtic tropes to create a fresh and vibrant visual identity. Tone of voice The tone of voice and campaign copy were developed by Pentagram's Brand Narrative team, led by Ashley Johnson. The Book of Kells is one of Ireland's biggest tourist attractions.

Tourism 527