Pentagram's identity for Dublin tourism experience is delightfully cliche-free
Creative Boom
JANUARY 12, 2024
In branding its new visitor experience, Pentagram has masterfully avoided tired Celtic tropes to create a fresh and vibrant visual identity. This is followed by the digital presentation that spans 1,200 years and follows the book on its journey from Iona in Scotland over the Irish Sea to Kells and on to contemporary Dublin.
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