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Poke Marketing rebrands the world's longest cathedral in its 100th year

Creative Boom

Liverpool Cathedral is the jewel in the city's tourism crown and a world-renowned architectural marvel. Now, a rebrand led by Poke Marketing is recasting it in a new light. Poke Marketing , which is also based in Liverpool, was chosen to work on the rebrand after successfully pitching against 18 other agencies from across the country.

Marketing 451
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Ultimate Guide to Travel & Tourism Sector Branding

Inkbot Design

Ultimate Guide to Travel & Tourism Sector Branding Tourism marketing is a crucial activity (and increasingly so) in the tourism sector. That is why tourism branding takes particular relevance as a differential and success factor. What is tourism sector branding?

Tourism 66
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Pentagram's identity for Dublin tourism experience is delightfully cliche-free

Creative Boom

In branding its new visitor experience, Pentagram has masterfully avoided tired Celtic tropes to create a fresh and vibrant visual identity. Graphic elements Inspired by Celtic history, the new identity includes a logo, typeface, colour palette, tone of voice, staff clothing, merchandise, marketing material, signage and wayfinding.

Tourism 440
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The Ultimate Guide to Marketing for New Businesses

Inkbot Design

The Ultimate Guide to Marketing for New Businesses Congratulations on taking the bold step of starting your own business. Whether launching a tech startup, opening a cosy café, or offering a unique service, one thing is clear: marketing is the key to making your venture thrive. times more likely to experience significant growth.

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The State of Branding: Massachusetts (From Massachusetts Flags to Massachusetts Brands)

Canny

The next location on our great state of branding trip brings us to the state of Massachusetts, where we will be stopping to admire everything from various city flags, to sports team branding , to tourism branding. The Branding Brief Template. The Branding Brief Template. Flags to Brands).

Brand 78
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City branding: When the city becomes a product to be sold

UX Collective

A brief reflection on the brand and territorial positioning. City branding strategies are a great opportunity to attract a constantly growing flow of people and investments, with positive outcomes in terms of local image and territorial economic strengthening. As far as tourist-local branding is concerned, another approach is required.

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How to Successfully Stretch Your Brand Into Gen Z’s Digital World

The Branding Journal

As a result, brands are stretching their once analog offers far into the online realm, and doing so successfully, from Marc Jacobs’ latest digital-only fashion collection, to Deliveroo’s digital delivery drivers. Are there other digital brands with which you should be collaborating? The Nike Running App – launched in 2012.

Digital 126