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And they turned to local creative website agency People People to define and create a memorable brand and visual identity. From the midcentury script typography to the playful supporting illustrations and colour palette to the custom plaid and argyle patterns, everything is designed with tongue-in-cheek. It's pickleball, after all."
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Paula Scher , Michael Bierut, Marina Willer, Samar Maakaroun, Eddie Opara and others have led some of the most iconic branding and design projects of our time, and it's ultimately Pentagram's ability to evolve while maintaining high standards of creativity that's led them to top our list.
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From creating captivating miniature worlds for BBC promos and music videos to crafting immersive experiences for brands like Jongga Kimchi, Scale Model Studios has mastered its field, combining the charm of handcrafted details with cutting-edge technology to deliver authentic, emotionally resonant storytelling.
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