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Playful branding for new country club summons the spirit of Caddyshack

Creative Boom

And they turned to local creative website agency People People to define and create a memorable brand and visual identity. From the midcentury script typography to the playful supporting illustrations and colour palette to the custom plaid and argyle patterns, everything is designed with tongue-in-cheek. It's pickleball, after all."

Branding 448
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How&How reinvents Chester Zoo as a 'force for nature' with radical rebrand

Creative Boom

As part of a two-year collaboration with How&How, the conservation charity reinvents itself with a new logo, custom typeface and migration-inspired patterns. At the cutting edge of conservation, Chester Zoo wanted a new brand and website to champion these nature-positive efforts. But behind the scenes, there's a lot more going on.

Education 518
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Earthling Studio infuses nostalgic fun into iced tea brand HALFDAY

Creative Boom

In a drinks market overflowing with kombuchas, seltzers, and adaptogen-laced elixirs, where health-conscious consumers are becoming increasingly selective with their choices, being the go-to brand is no easy feat. Enter Earthling Studio, which was tasked with overhauling HALFDAY's visual identity and brand world.

Branding 321
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Bala crafts a radical label for category-first grasshopper beer

Creative Boom

Mexico City and Los Cabos-based branding studio Bala was given this all-important task by Mexican beer brand Cerveza Cru Cru, who wanted a label design for their new beer where grasshopper - or "chapulín" - is the main ingredient. Though this was an exciting project for Bala to work on, the label's readability was challenged.

Patterns 459
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Sam Wilde's complex patterned worlds explore the tension between organic & human-made

Creative Boom

Precarious Pangolins – Carnival (Detail) © Sam Wilde In the four years since graduating from the Royal College of Art in London, Sam Wilde has won numerous prestigious awards for his intricate fine art patterns and enjoyed collaborations with brands such as Apple, John Lewis, Liberty and the Turner Contemporary. A feast for the eyes.

Patterns 508
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Rebrand of Riot Games by Stink Studios prioritises the player experience

Creative Boom

At the heart of this redesign is a deep dive into player passion, creating a brand experience that resonates across every game and media platform Riot touches. What emerged was that, while Riot owns many properties across multiple media, there is a unified brand purpose at the heart of everything it does: making the player experience better.

Media 474
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Hotlist 2025: the 25 most popular design studios, as voted for by their peers

Creative Boom

Paula Scher , Michael Bierut, Marina Willer, Samar Maakaroun, Eddie Opara and others have led some of the most iconic branding and design projects of our time, and it's ultimately Pentagram's ability to evolve while maintaining high standards of creativity that's led them to top our list.