Inkbot Design

JANUARY 14, 2024

The Power of Colour in Branding and Marketing Colour plays a vital role in branding and marketing. This article explores the psychology and impact of colour in branding and marketing. This article explores the psychology and impact of colour in branding and marketing.

Marketing 70

Marketing Marketing Brand Branding 70

Inkbot Design

JULY 7, 2023

How to Market Your Brand on Social Media It's fascinating to witness how startups, small businesses, and even large companies have recognised the tremendous potential of social media as a powerful marketing tool. Statistics reveal the sheer magnitude of social media's impact on marketing efforts.

Media 102

Media Marketing Marketing Brand 102

Inkbot Design

OCTOBER 6, 2023

AI in Branding: Exploring the Future of Marketing Artificial Intelligence (AI) has become a game-changer in branding, revolutionising how businesses connect with their target audience and deliver personalised experiences. Let's explore the role of AI in branding and some exciting trends shaping the future of AI in marketing.

Marketing 83

Marketing Marketing Brand Branding 83

Creative Boom

MAY 26, 2024

Iconic skincare brand E45 has revealed a modern and inclusive rebrand inspired by skin cells. Developed by Elmwood, the new identity elevates the brand while retaining everything that has made it recognisable. E45 will roll it out across multiple brand touchpoints.

Inspiration 340

Inspiration Brand Branding Consulting 340

Inkbot Design

AUGUST 21, 2023

15 Small Business Marketing Ideas to Skyrocket Your Brand Welcome to an in-depth look at cutting-edge small business marketing ideas that can take your brand's reach and revenue to new heights in 2023. We'll also look at data-backed trends that indicate where marketing is headed in 2023 and beyond.

Marketing 79

Marketing Marketing Brand Branding 79

Just Creative

MARCH 3, 2021

If you are looking to View Course about branding and logo design, there are so many different courses, classes, videos, and tutorials available online that can make it difficult to choose the right one for you. To help, we’ve compiled the best branding and logotype courses on Domestika. Related Posts: Top 8 logo design courses.

Brand 357

Brand Branding Client Illustration 357

Creative Boom

AUGUST 21, 2023

We explore how Universal Favourite crafted a visual identity for a new fintech brand, and how it helps raise their name above the noise. In short, it had outgrown much of its early brand work. Evolution not revolution It was important to retain brand attribution by keeping the DNA of the original identity intact.

Brand 195

Brand Branding Patterns Programming 195

Creative Boom

JANUARY 29, 2024

A taste of 'the good life' at the heart of revitalisation brief for growing Italian food brand. Global brand and digital studio Koto has completed a new identity and built a new e-shop for the Italian food marketplace Gustini.

Production 365

Production Brand Branding Patterns 365

Inkbot Design

JULY 15, 2023

Crafting a Winning Brand Positioning Strategy for Market Success Have you ever wondered what sets successful companies apart from the rest? How do some brands capture the hearts and minds of their target audience while others struggle to make a lasting impression? Now, what exactly is brand positioning? That's right!

Marketing 72

Marketing Marketing Brand Branding 72

Inkbot Design

AUGUST 11, 2023

7 Search Engine Marketing Trends To Be Aware Of The digital marketing landscape is in a constant state of evolution. This is especially true regarding search engine marketing trends, where ongoing algorithm updates and innovations necessitate flexibility and forward-thinking approaches.

Marketing 140

Marketing Marketing Brand Branding 140

Inkbot Design

OCTOBER 10, 2022

How to Optimise Your Brand Logo For Better Marketing. Businesses use brand logos all around the world as an easy way of differentiating themselves from competitors. Many brands put the cart before the horse by spending too little time creating a unique logo design that will draw customers in and keep them coming back for more.

Marketing 117

Marketing Marketing Brand Branding 117

Inkbot Design

FEBRUARY 29, 2024

How to Manage a Marketing Budget A marketing budget is a plan that outlines the costs associated with marketing efforts over a specific period. A well-managed marketing budget is critical for any business wanting to grow and succeed. Setting your overall budget guides the scope of marketing activities possible.

Marketing 68

Marketing Marketing Media Advertising 68

Inkbot Design

DECEMBER 30, 2022

Market Research for Branding: How Insights Help Your Brand Growth. Market research is critical, whether launching a new product, expanding your services, or staying ahead of your competition. The market is predicted to increase at a compound annual growth rate of 5% from around $75 billion in 2021 to $90.79

Marketing 75

Marketing Marketing Brand Branding 75

Inkbot Design

OCTOBER 4, 2022

Branding in Marketing: Steps to A Great Strategy. Branding is essential because it identifies a particular product or service to customers. This helps build trust between a brand and a customer and ultimately make a sale. This is why it's so crucial for your brand to have a clear purpose and message.

Marketing 91

Marketing Marketing Brand Branding 91

Inkbot Design

MARCH 23, 2024

Startup Branding: Crafting an Unforgettable Identity Let's start things off on a real note – your startup's brand is its calling card. ” In this ruthlessly competitive landscape, a knockout brand can spell the difference between punching above your weight class and being just another face in the crowd.

Brand 92

Brand Branding Arts and Crafts Marketing 92

Inkbot Design

APRIL 25, 2024

Brand Consistency and Web Design: The Key to Online Success We inhabit a universe that is highly concerned with first impressions. Ensure your brand is consistent throughout every aspect of its web presence. Ensure your brand is consistent throughout every aspect of its web presence. What Is Brand Consistency?

Web Design 67

Web Design Web Design Brand Branding 67

Inkbot Design

DECEMBER 6, 2023

What Is the Difference Between Branding and Positioning? A brand represents the identity, personality, and essence of a company, product, or service. Branding refers to creating, positioning, and promoting that identity in the minds of target customers. Consistent branding across channels can increase revenue by 23%.

Brand 94

Brand Branding Marketing Marketing 94

Inkbot Design

FEBRUARY 13, 2024

Exploring the Rise of the AI Logo Generator for Brands In the evolving brand space, brands have emerged as critical visual assets essential in communicating brand importance and identity. A well-designed brand conveys your brand's importance and builds customer awareness, loyalty, and trust.

Brand 87

Brand Branding Fonts Marketing 87

Inkbot Design

MARCH 13, 2023

9 Common Digital Marketing Mistakes You Need to Avoid Are you worried that your attempts at digital marketing aren't working? This article will look at nine common errors that organisations make while using a digital marketing strategy and how to avoid them. Suppose you don't have a solid marketing strategy.

Marketing 136

Marketing Marketing Digital Internet and Software Development 136

Inkbot Design

MARCH 7, 2023

The Role and Importance of Communication in Marketing Communication is a crucial skill in the business world, and marketing is no exception. It is essential to the success of any marketing campaign. One of the most critical marketing communication roles is to deliver the message effectively.

Marketing 135

Marketing Marketing Client Publication 135

Inkbot Design

NOVEMBER 14, 2023

Startup Branding Tips: How to Build an Unforgettable Brand Starting a new business is exhilarating. But without proper branding, your startup risks fading into obscurity. Developing an effective brand is essential for distinguishing yourself, attracting loyal customers, and competing against established companies.

Brand 91

Brand Branding Marketing Marketing 91

Abduzeedo

MAY 1, 2024

Branding & Visual Identity in Mood’s Café Design abduzeedo 0501—24 Explore how Mood café-bakery’s branding and visual identity break the mold with organic logos and playful patterns, enhancing customer engagement. Branding and visual identity artifacts For more information make sure to check out Iryna Solan on Behance.

Brand 92

Brand Branding Patterns Graphic 92

Inkbot Design

MARCH 24, 2024

Invest in Logo Design: A Powerful Brand Identity Awaits Have you ever noticed how some logos just stick in your mind? That clever little symbol or wordmark that immediately conjures up the brand image? Logos are much more than just a pretty picture – they're the essence of a company's brand distilled into one powerful visual.

Brand 94

Brand Branding Arts and Crafts Marketing 94

Inkbot Design

JANUARY 13, 2024

What is Digital Branding? Benefits & Strategies Digital branding is establishing a brand identity and reputation online through the strategic use of digital media and technology platforms. Agile Brand Management The digital landscape evolves quickly. Greater visibility gives brands access to larger markets.

Digital 80

Digital Brand Branding Media 80

Abduzeedo

MAY 14, 2024

Branding and Visual Identity of Woohoop by Marco Oggian abduzeedo 0514—24 Explore the vibrant branding and visual identity of Woohoop, designed by Marco Oggian, highlighting innovative patterns and colors. Marco Oggian's latest rebranding project for Woohoop showcases a dynamic approach to branding and visual identity.

Brand 85

Brand Branding Layout Patterns 85

Inkbot Design

FEBRUARY 8, 2024

Restaurant Branding: How to Make Your Eatery Stand Out Have you ever walked down a bustling street, past rows of cafes and restaurants, and wondered what makes one spot more popular? If so, you've experienced the power of branding. Simply put, branding makes dining memorable. What the Heck Is a Brand Anyway?

Brand 86

Brand Branding Arts and Crafts Marketing 86

Inkbot Design

FEBRUARY 25, 2024

Restaurant Brand Strategy: Building a Strong Brand Building a strong brand is crucial for any restaurant's success. A restaurant's brand encompasses its name, logo, décor, menu, and overall image in customers' minds. Tailor your brand to appeal to their preferences. What will your restaurant be known for?

Brand 78

Brand Branding Marketing Marketing 78

Inkbot Design

MARCH 20, 2024

How to Promote Your Brand with Custom Stickers You know that feeling when you spot a random sticker slapped on something, and it just sticks with you? Yeah, that's the power of sticker marketing ! Stickers have this underrated ability to promote your brand in the sneakiest (and stickiest) way possible. Boom, insta-fans!

Brand 82

Brand Branding Print Marketing 82

Just Creative

MAY 19, 2020

Any successful business starts with an effective branding strategy. A brand strategy is a long-term plan that affects all facets of your business. But have no fear, if you are starting your brand from scratch, use the help of a brand strategy workshop to get the job done! Why Should You Hold a Brand Strategy Workshop?

Brand 349

Brand Branding Marketing Marketing 349

Inkbot Design

MAY 29, 2023

Branding Archetypes: Building Lasting Connections We're about to explore an idea at the crossroads of psychology, mythology, and marketing—branding archetypes. As a branding expert, I often find myself in conversations where people ask, “How can we make our brand more relatable? Think about it.

Brand 139

Brand Branding Marketing Marketing 139

Inkbot Design

OCTOBER 25, 2023

How to Create a Brand Identity System for Visual Consistency A company's visual identity – the logo, colours, fonts, images – is like their face, you know? All the pieces fit together to tell a story about what the brand is all about. Think about a brand like Apple. It's how they get remembered and build loyalty.

Brand 93

Brand Branding Typography Fonts 93

Moo

NOVEMBER 1, 2023

With a customer response rate of 5.7% , Postcards are the most effective form of direct mail marketing around. Thanks to their ability to directly target customers, postcard marketing can help your business thrive. We’ve asked our MOO Marketing Team the top 7 things to consider when designing a modern postcard.

Brand 98

Brand Branding Marketing Marketing 98

Creative Boom

SEPTEMBER 25, 2023

But Lansec, aka the Land Securities Group, has been ahead of the curve, and a new Office Space sub-brand, developed with the help of bBelief, is helping drive things forward. Barry Tranter set up bBelief in 2019 as a purposefully small agency, offering brand consultancy right through to creative execution and roll-out.

Marketing 369

Marketing Marketing Brand Branding 369

Inkbot Design

MARCH 4, 2024

Corporate Brand Identity: More Than Just a Logo Think of your favourite brands – the ones you're die-hard loyal to and just keep returning for. It's their unique brand identity , that special something that makes them instantly recognisable and irresistible to customers like you. What Even Is Brand Identity?

Corporate Branding 74

Corporate Branding Brand Branding Marketing 74

Noupe

JANUARY 3, 2024

Everything, and everyone, is fast-paced, making it a struggle for many marketing departments to keep up with rapidly changing market trends and audience demands. However, agile marketing is ready to make sure you are not running behind competitors. We will also explore agile marketing methodologies to look out for.

Marketing 114

Marketing Marketing Production Digital 114

Inkbot Design

JULY 24, 2023

The Power of Suggestion in Marketing Welcome to the captivating marketing world, where persuasion and influence reign supreme. In this article, we'll delve into one of the most potent tools at a marketer's disposal – the power of suggestion.

Marketing 79

Marketing Marketing Arts and Crafts Advertising 79

Inkbot Design

APRIL 28, 2024

Creative Packaging Design: Elevating Product Branding Do you know that feeling when you find a package so visually appealing that you just have to pick it up? It seizes attention, provokes curiosity and creates an emotional bond between people and the brand. Product packaging is where creativity becomes marketing gold.

Packaging Design 65

Packaging Design Production Brand Branding 65