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Free The Birds reinvents global cosmetics brand Avon for the world of 2023

Creative Boom

One of the world's biggest beauty brands needed a more consistent identity across all its global platforms. Those of a younger vintage, though, may be unaware that the cosmetics brand, originally founded in 1867, was a huge name throughout the 20th century, known for selling its make-up door-to-door.

Brand 432
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Reddit gets a new identity featuring a refined 3D Snoo that celebrates conversation

Creative Boom

This week, Reddit saw the launch of its new visual identity courtesy of Pentagram. Still featuring its "loveable, genderless" mascot, Snoo, it shows how the platform has grown up since 2005. Therefore, Pentagram introduced a conversation bubble as the new cornerstone of the brand's visual identity.

Brand 472
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Koto brings editorial finesse to Index Ventures’ new publishing brand

Creative Boom

Brand and digital studio Koto has partnered with Swiss venture capital firm Index Ventures to launch a new brand called Index Press as the firm consolidates its three decades of company-building insight into a bespoke series of physical publications and online resources. Collaboration was key to managing stakeholders.

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NB Studio crafts a fresh, rhythmic identity for the Philharmonie Luxembourg

Creative Boom

The iconic concert hall's new branding evokes the emotion and eclecticism of its music by majoring in motion and interactivity. Read on to find out how they developed this wide-ranging and radical identity. The new system places music at the very heart of the brand, whether it's electro, opera, jazz or classical.

Animation 456
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Pentagram brings to life the world's most-hyped technology with a nature-inspired identity

Creative Boom

Pentagram partners Jody Hudson-Powell and Luke Powell have thrown away the rule book and defied tradition with their new identity for Cohere that looks to nature for its visual cues. Described as a language AI platform, Cohere is designed to be used today by any software engineer at any company. That's where Cohere comes in.

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Do You Need a Logo Design for a New Company?

Inkbot Design

From establishing your brand identity to budgeting for operational costs, strategically mapping out every aspect of your company is fundamental during the startup process. However, implementing an expertly designed, unique logo sets the visual identity for your entire brand.

Brand 95
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The Big List of Branding Resources

Canny

Finding great branding resources online is easy. In this post, we’ve collated our favourite branding resources that we’ve used over the years at Canny. But if you’re looking for help with your branding project or looking to improve your branding then rest assured… You’re in the right place. It’s almost too easy.

Brand 78