Creative Boom

FEBRUARY 5, 2025

Detroit-based fintech platform Rocket recently revealed a new identity designed by Otherway. It was launched as part of the first phase of the company's brand re-stage, which is set to be fully revealed during its return to the Super Bowl.

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Creative Boom

MARCH 29, 2022

As you'd expect from its title, Big Type explores graphic design and identity work where the emphasis is on, well, big type. (Or The visual landscape in which creative work appears is becoming more cluttered, and the digital world is so vast that making your work visible is getting harder and harder. Or should that be BIG TYPE?).

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Creative Boom

SEPTEMBER 19, 2023

One of the world's biggest beauty brands needed a more consistent identity across all its global platforms. Those of a younger vintage, though, may be unaware that the cosmetics brand, originally founded in 1867, was a huge name throughout the 20th century, known for selling its make-up door-to-door.

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Creative Boom

MAY 17, 2023

The iconic concert hall's new branding evokes the emotion and eclecticism of its music by majoring in motion and interactivity. Read on to find out how they developed this wide-ranging and radical identity. The new system places music at the very heart of the brand, whether it's electro, opera, jazz or classical.

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Creative Boom

MARCH 12, 2024

Wolff Olins and AMV BBDO work their magic on the world's third-biggest sports company, conjuring up a new visual identity and campaign centred on the joy of play. But despite the huge scale of the business, its brand voice wasn't carrying it well enough into the hearts of customers or future audiences. Us neither.

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Creative Boom

OCTOBER 6, 2024

Illustration by Mia Angioy for Creative Boom In the fifth of our special six-part series, we look at the cutting-edge developments shaping the future of audiovisual design and how they're set to transform brand experiences by 2025. And this means every brand needs to consider how its audio identity translates into a 3D space.

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Creative Boom

MARCH 18, 2025

Korean Air has unveiled a refined new brand identity, marking the first major refresh in four decades. Designed by global brand consultancy Lippincott, the rebrand is a pivotal step in the airlines transformation from a national carrier to a premium global airline. In one word: confidence, says Vasconcelos.

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Graphic Design Junction

AUGUST 8, 2024

Branding is more than just a logo; it’s the soul of your business, expressed visually and verbally. A strong brand resonates with your target audience, forging an emotional connection that drives loyalty and preference. Uncover the power of exceptional visual identity design in our curated collection.

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Creative Boom

APRIL 28, 2024

Brand and digital studio Koto has partnered with Swiss venture capital firm Index Ventures to launch a new brand called Index Press as the firm consolidates its three decades of company-building insight into a bespoke series of physical publications and online resources. Collaboration was key to managing stakeholders.

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Graphic Design Junction

AUGUST 22, 2024

In today’s competitive market, establishing a unique and recognizable brand is essential for businesses of all sizes. Branding and visual identity design play a crucial role in defining how a company is perceived by its audience.

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Creative Boom

APRIL 4, 2023

Pentagram partners Jody Hudson-Powell and Luke Powell have thrown away the rule book and defied tradition with their new identity for Cohere that looks to nature for its visual cues. Described as a language AI platform, Cohere is designed to be used today by any software engineer at any company. That's where Cohere comes in.

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Graphic Design Junction

APRIL 4, 2022

Any brand needs to stand out from the competition while maintaining its identity. Therefore, design is based on integrity and recognizability as part of branding. Integrity here is the harmonious compatibility of the meanings embedded in the brand and its visual incarnations – logo, colors, composition, and fonts.

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Fonts Branding Brand Typography 363

Creative Boom

MAY 9, 2022

Usually, it's the brand name or a flashy logo which tends to take centre stage to catch the customer's eye. And it's these origins which Swee wanted to embrace, as well as the use of fresh, home-grown ingredients when it came to creating a new identity for their brand. "We The design system isn't limited to the packaging either.

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Graphic Design Junction

JUNE 23, 2024

If you’re eager to embark on your own branding venture, there are a wealth of resources at your disposal. Explore these platforms to discover visual styles that resonate with you, or delve into design tutorials to hone your logo-creation skills. Feeling inspired by the meticulous process logo designers employ?

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Graphic Design Junction

AUGUST 16, 2023

In today’s competitive business landscape, establishing a strong and recognizable brand identity is crucial for success. A well-designed logo plays a pivotal role in creating a lasting impression and conveying the essence of a brand. Colors, fonts, shapes, and imagery in a logo communicate a brand’s essence.

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Brand Branding Fonts Digital 246

UX Collective

NOVEMBER 14, 2024

Can AI support brand consistency in design? But creating illustrations that perfectly reflect a brand’s unique style? For me, the decision to use AI wasn’t about avoiding the costs of hiring talent but about exploring how AI could complement my creative process, especially in the initial stages of visual experimentation.

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Graphic Design Junction

MARCH 3, 2024

Logo is essential for establishing a strong visual identity design for your brand. Remember, the key to a successful logo design is to strike the right balance between creativity, simplicity, and relevance to your brand’s values and objectives. Havalon Brand Identity Logo Design By Gideon Joshua 32.

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Just Creative

AUGUST 31, 2020

When first starting up your business, you absolutely have to nail the branding. You need to create a strong identity for yourself from the very beginning in order to make a lasting impression on the customers you want to attract. In simple terms, logos are symbols that are made up of images or text that help customers identify brands.

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Fonts Brand Branding Color Theory 361

Graphic Design Junction

OCTOBER 4, 2021

This fast move towards digital platforms implies that businesses need to handle adjustments and demands more efficiently. This has increased the value for brand positioning and that is why the demand for logo, clipping path , photo retouching is increasing at the highest rate. This paradigm shift demands clean and succinct visuals.

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Animation Digital Fonts Branding 363

Graphic Design Junction

APRIL 20, 2024

In the ever-evolving landscape of business, establishing a strong brand identity is paramount to success. At the heart of this identity lies the logo – a visual representation that encapsulates the essence of a company’s values, ethos, and offerings. You may be interested in the following articles as well.

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Creative Boom

AUGUST 15, 2023

Former Pentagram designer and FAY studio founder Aron Fay is equipping clients with the tools to create on-brand assets in-house with Grid App. Born out of the ongoing LAB initiative, it uses emerging technologies to protect the longevity of brand identity systems. Different scents can be used to influence visual compositions.

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Graphic Design Junction

OCTOBER 8, 2024

In today’s digital world, stylish fonts have evolved from being just aesthetic additions to becoming essential elements of brand identity. These stylish fonts not only capture attention but also help communicate a brand’s personality and tone effectively. It’s a perfect font for your hand drawn logos and branding.

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Fonts Branding Brand Arts and Crafts 266

Graphic Design Junction

MARCH 27, 2024

In the dynamic world of graphic design, logos stand as the visual embodiment of a brand’s identity. How To Create A Beautiful Farm Badge Logo In Adobe Illustrator Cc Tutorial The Power of a Great Logo A logo transcends a simple image; it’s a visual ambassador for your brand. Why video tutorials?

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Graphic Design Junction

JUNE 9, 2024

In the world of branding, the logo is more than just a visual mark; it serves as the cornerstone of a company’s identity. This is crucial in an era where visual identity must be versatile across different media.

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We And The Color

FEBRUARY 10, 2025

Or why do certain brands feel instantly trustworthy and professional? It’s the visual cornerstone of a brand’s identity, instantly communicating its values, personality, and purpose. They aren’t just visually appealing. A memorable logo ensures that your brand stays top-of-mind. Simplicity.

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Graphic Design Junction

MAY 30, 2024

Your logo is the cornerstone of your brand identity. It’s the visual symbol that encapsulates your company’s essence and leaves a lasting impression. They transform a flat design into a powerful brand representation, fostering client approval and building brand consistency.

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Graphic Design Junction

MARCH 15, 2024

Dark mode not only reduces eye strain in low-light environments but also enhances visual contrast and readability. It improves accessibility for visually impaired users and reduces distractions, helping users focus on content. Vibrant visuals pop against dark backgrounds, creating a more immersive experience.

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Design Milk

MARCH 15, 2024

Alda Ly founded ALA Studio (formerly Alda Ly Architecture) in 2017, inspired to sit at the helm of her own practice after taking a leap of faith when The Wing – a then groundbreaking co-working platform – tapped her to design their East Coast and California locations. I love the different scales of ribbing that it can come in.

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Architecture Arts and Crafts Client Interior Design 279

Creative Boom

MAY 23, 2022

Think of a successful branding agency, and you might imagine a firm that lands as many big clients as possible, extracts the maximum commission, and then tries to juggle endless projects at once and at a madcap pace. A bit like the branding equivalent of 'Slow Food', the company prefers to take a more measured approach.

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Creative Boom

APRIL 17, 2023

You'll also assist in larger projects, such as designing a brand's website or visual identity, as part of a team of designers led by a senior. However, some graphic designers have created a strong reputation for consistently creating effective, well-known and long-lasting designs for big, global brands.

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We And The Color

OCTOBER 28, 2024

With its emphasis on simplicity and clarity, Flat and minimalist logo design has become a hallmark of contemporary branding. Adobe Stock contributor Jerry offers an expansive collection of flat and minimalist logo templates, catering to a wide range of industries and brand identities.

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Inkbot Design

JULY 13, 2023

eCommerce Logo Design: The Power of Visual Branding Where online shopping is the norm and competition is fierce, a well-crafted logo can be the key to unlocking success for your eCommerce venture. Did you know that 94% of consumers are more likely to be loyal to a brand that exhibits transparency? And guess what?

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Inkbot Design

AUGUST 13, 2023

5 Tips for Building a Strong Visual Brand A strong and recognisable visual brand is no longer just a nice bonus—it's necessary for business success. With consumers exposed to thousands of ads and brands each day , you only have a few seconds to grab their attention before they move on.

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Abduzeedo

NOVEMBER 7, 2024

GitHub x BUCK: Crafting a Dynamic Visual Identity for Universe ’24 abduzeedo 1107—24 Learn how BUCK redefined branding and visual identity for GitHub Universe ’24 with monumental design inspired by code. Here’s a look at how this collaboration pushed the boundaries of branding and visual identity.

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Inkbot Design

NOVEMBER 21, 2024

Corona Logo Design: Colours, Fonts, and Hidden Meanings Meanings within brand identities have always fascinated me, and Corona's logo stands as one of the most recognisable beer emblems globally. You'll discover how this iconic Mexican beer brand has maintained its visual integrity while evolving.

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We And The Color

NOVEMBER 2, 2024

Kloroform’s Greydient 3 release brings a refreshing take on visual aesthetics that beautifully marries constructivism, brutalism, and op-art. Greydient 3 is like an extensive toolbox of outstanding graphics for designers working on print, web, branding, social media, and other visual projects.

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Inkbot Design

DECEMBER 12, 2023

From establishing your brand identity to budgeting for operational costs, strategically mapping out every aspect of your company is fundamental during the startup process. However, implementing an expertly designed, unique logo sets the visual identity for your entire brand.

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