Koto and Tripadvisor reimagine travel branding through real stories and lived-in design
Creative Boom
JULY 7, 2025
As Tripadvisor expands into a new era of AI-enabled planning and direct booking, Koto has crafted a fresh identity rooted in authentic, community-driven travel stories, proving the power of real voices in a world of polished, influencer-led feeds. For millions of travellers, Tripadvisor has long been a byword for trustworthy advice.
Let's personalize your content