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Koto and Tripadvisor reimagine travel branding through real stories and lived-in design

Creative Boom

As Tripadvisor expands into a new era of AI-enabled planning and direct booking, Koto has crafted a fresh identity rooted in authentic, community-driven travel stories, proving the power of real voices in a world of polished, influencer-led feeds. For millions of travellers, Tripadvisor has long been a byword for trustworthy advice.

Travel 349
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Design Dept's Ali Martín Filsoof on building brands with substance and simplicity

Creative Boom

The Los Angeles-based studio has quietly carved a space for brand identities that balance radical simplicity with cultural depth, drawing on Ali's own richly layered upbringing and global mindset. What unique brand truth can we claim as our own?" Designing for trust It's clear that Ali doesn't see branding as surface-deep.

Brand 329
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New identity for cashmere brand Gobi is deeply rooted in Mongolian culture

Creative Boom

It has a great deal of equity and recognition in Mongolia, but wanted help in growing the brand outside the country. As they saw it, the only way to do this was to travel to Mongolia for a week of discovery and workshops. This makes them unique, and it's the story we needed to tell and build the Gobi brand around."

Brand 468
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Why accessibility shouldn't compromise on aesthetic

Creative Boom

SomeOne founding partner Simon Manchipp delves into their recent project with the Motability Scheme, explaining why brands in this sector need to change. Nowadays, there's no excuse for brands and services to be inaccessible with so many tools at their disposal to ensure otherwise.

Brand 515
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Ben Clark Design combines summer and winter in clever travel identity

Creative Boom

Branding Best Workplaces in Travel required balancing several themes. Founded in 2022, Best Workplaces in Travel is a yearly survey and award ceremony gathering critical insight into the factors employees in the travel industry value most in their employers.

Travel 476
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SomeOne's new identity for Inntravel urges travellers to swap wheels for walking boots

Creative Boom

Last year, the brand commissioned design studio SomeOne to reposition it following a successful credentials pitch, for which the studio showcased its experience in rebranding firms in the travel sector, such as Saga & Crystal Ski. Walking proves enjoyable when one is familiar with the route", Manchipp explains.

Travel 497
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'Storytelling and emotional connection matter more than aesthetics,' says illustrator Fangfang Han

Creative Boom

She has already worked on projects with various clients, covering travel and lifestyle topics for UK publications such as Teen Breathe and creating children's book illustrations for Ximalaya in China. That blend of traditional Chinese roots and international exposure has shaped how I see the world and tell stories through my work."