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Skittles dials up the nonsensical in fun-loving brand refresh

Creative Boom

Design consultancy Elmwood has leaned into Skittles' off-beat personality to create a global brand refresh based on nonsensical core assets to appeal to Gen Z. This unusual sense of humour has been picked up by Elmwood for Skittles' major global brand refresh. This refresh is perhaps most apparent in Skittles' flagship, ownable quirks.

Brand 318
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Anak's visual identity for coffee brand Bettr is purposely flawed, and all the better for it

Creative Boom

Branding needn't be about conveying a sense of innate perfection. Bettr isn't just any old coffee brand. Now brand practice Anak has unveiled new branding for Bettr. This identity heralds a transformative shift in conscious branding, resulting in a fresh approach to sustainability.

Brand 435
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Strong Branding: 4 Key Elements of a Good Brand Identity

Designer Daily

What makes a good brand? The secret to branding really might lie in the fact that it is all of these together. All of these rolled into one strategy for brand excellence. So, how do you go about designing a brand identity? So, how do you go about designing a brand identity? Spend Time Molding Your Brand.

Brand 316
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Feat: A New Era in Entertainment Branding

Abduzeedo

Feat: A New Era in Entertainment Branding abduzeedo 0427—24 Feat reinvents branding and visual identity in entertainment, blending strategy with creativity to create impactful connections. In an industry where creativity meets commerce, Feat stands out as a beacon of innovation in entertainment branding.

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The Working Assembly brews up a refreshing identity for Asian-inspired tea brand, Narra

Creative Boom

This summer sees the launch of Narra , a new Asian-inspired tea brand that brings the Filipino tradition of midday caffeine hit to a wider audience. As well as being unique in the tea category, this approach also provided a powerful contrast to the nods to Filipino tradition, which were woven into the brand identity. "We

Brand 365
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Furry puppets, exploding heads and oiled-up bodybuilders: Dice's new campaign is redefining live entertainment

Creative Boom

"We brought Dice into the world to provide that alternative for fans, venues, artists and promoters because ticketing sucked for everyone and we wanted to make the live entertainment industry better for everyone," explains Patrick Duffy, Dice's executive creative director. So what's it all about?

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The Ultimate Guide to Brand Strategy

Just Creative

When big brands decide to reinvent not only themselves but also their brand strategy, it can make for some big news. The point of that little story is that sometimes, even the biggest brands need a brand strategy or need to change theirs up to succeed in today’s economy. Related: 101+ Brand strategy resources.

Brand 337