Inkbot Design

MAY 6, 2024

11 Inexpensive Branding Strategies on a Budget Have you ever felt that only big companies with huge marketing budgets can afford to have stellar branding? There are plenty of ways for even cash-strapped businesses to create a fantastic brand identity connecting with their audience; all it takes is imagination and know-how.

Brand 77

Brand Branding Marketing Marketing 77

Inkbot Design

AUGUST 21, 2023

15 Small Business Marketing Ideas to Skyrocket Your Brand Welcome to an in-depth look at cutting-edge small business marketing ideas that can take your brand's reach and revenue to new heights in 2023. We'll also look at data-backed trends that indicate where marketing is headed in 2023 and beyond.

Marketing 87

Marketing Marketing Brand Branding 87

Just Creative

AUGUST 31, 2020

This gives a new and exciting opportunity for brands to target young people, who are the chief spenders, consumers and influencers of tomorrow. Aside from its natural appeal to brands and marketers, TikTok provides a self-service ad platform, creator marketplace, and other facilities to promote one’s brand.

Marketing 239

Marketing Marketing Brand Branding 239

Canny

JANUARY 24, 2024

As a brand grows and develops, establishing a brand architecture becomes increasingly important. With the introduction of more brands, products, and services, companies need to work out how these all fit together within the top-level brand or it can become very confusing. What is Brand Architecture?

Architecture 78

Architecture Brand Branding Portfolio 78

Just Creative

NOVEMBER 24, 2020

There is a sweeping ambivalence about what branding truly is and its role, especially among small businesses and startups. In other words, your brand is the collective perception of your customers and workforce toward your business. The 12 Most Popular Branding Courses Online. Brand and Product Management – Free.

Brand 250

Brand Branding Marketing Marketing 250

Just Creative

JULY 7, 2020

If you were to explain what the term ‘brand image’ means to a ten-year-old, what would you say? If implemented strategically, a strong brand image can deliver amazing results, such as: Increased revenues & profits: “The average increase in revenue attributed to always presenting a brand consistently is 23 percent.”

Brand 243

Brand Branding Entertainment Marketing 243

Creative Boom

APRIL 23, 2023

Discovery to create the brand identity for streaming service Max, stripping the HBO from the name. Discovery over the course of a year, collaborating with the company's marketing, product and brand teams to create a "unique" identity for the entertainment destination. DixonBaxi worked with Warner Bros.

Entertainment 402

Entertainment Brand Branding Digital 402

Inkbot Design

JUNE 14, 2022

Why Brand Personality is Crucial for Brands to Market Better. Brand personality refers to the brand's unique characteristics that distinguish it from competitors. a particular feature), its price, or its location in the market. The Importance of Building a Brand Personality.

Marketing 78

Marketing Marketing Brand Branding 78

Inkbot Design

FEBRUARY 24, 2024

Online Video Marketing: Essential to Digital Advertising Video content has become integral to digital marketing strategies. Online video allows brands to visually engage their target audience and communicate their messaging in creative and memorable ways. Over 1 billion hours of video are watched on YouTube each day.

Advertising 80

Advertising Advertising Marketing Marketing 80

Inkbot Design

JANUARY 13, 2024

What is Digital Branding? Benefits & Strategies Digital branding is establishing a brand identity and reputation online through the strategic use of digital media and technology platforms. Agile Brand Management The digital landscape evolves quickly. Greater visibility gives brands access to larger markets.

Digital 88

Digital Brand Branding Media 88

Inkbot Design

MARCH 1, 2024

11 Luxury Brand ing Trends To Pay Attention To The luxury goods market has seen tremendous growth over the past decade, fueled by rising incomes and changing consumer attitudes, especially among younger generations like Millennials and Gen Z. This article will explore key trends shaping luxury branding in 2024 and beyond.

Brand 79

Brand Branding Arts and Crafts Digital 79

Inkbot Design

JANUARY 7, 2024

The Branding Pyramid: A Strategic Framework Building a strong brand that resonates with target consumers takes careful planning and execution across multiple fronts. Enter the branding pyramid – a conceptual framework identifying the critical elements required to create a memorable, meaningful brand in the marketplace.

Brand 84

Brand Branding Production Marketing 84

Inkbot Design

DECEMBER 20, 2023

Ultimate Guide to Video Marketing on YouTube Video marketing has exploded in popularity over the last decade. YouTube, in particular, has become the go-to platform for brands looking to engage with audiences through video content. 90% of the best-performing content marketing includes video. How will you captivate them?

Marketing 87

Marketing Marketing Arts and Crafts Brand 87

Just Creative

JUNE 29, 2020

Your brand is your company’s most valuable asset. Brand identity includes visual elements such as your logo, slogan and color scheme. In other words, your brand is your business’s reputation. As a marketer, one of your most important jobs is to improve prospective customers’ awareness of your brand.

Brand 327

Brand Branding Marketing Marketing 327

Inkbot Design

JANUARY 4, 2024

Ultimate Guide to Travel & Tourism Sector Branding Tourism marketing is a crucial activity (and increasingly so) in the tourism sector. That is why tourism branding takes particular relevance as a differential and success factor. What is tourism sector branding? In this article, we will discuss both.

Tourism 71

Tourism Travel Brand Branding 71

Inkbot Design

NOVEMBER 17, 2022

Strategic Branding: Guide to Brand Strategy. Strategic Branding is a marketing strategy that allows brands to communicate their messages in distinct ways and help customers find a product or service. What makes your brand different? How do you plan to differentiate your brand ? Packaging and Labels.

Brand 135

Brand Branding Marketing Marketing 135

Inkbot Design

OCTOBER 16, 2023

Brand Growth Strategy: An Introduction to Branding A brand growth strategy is a long-term plan companies implement to increase their market share and brand equity. It involves strategically growing the reach and impact of a brand, allowing it to stay competitive.

Brand 83

Brand Branding Marketing Marketing 83

Inkbot Design

APRIL 12, 2022

4 Ways To Use Video Marketing For Effective Corporate Branding. Corporate branding is essential because it lets you know your personality, values, and characteristics. If you want your corporate brand to stand out, you must create valuable content for your online audience. 2 – Set Clear Video Marketing Goals.

Corporate Branding 93

Corporate Branding Marketing Marketing Brand 93

The Branding Journal

JUNE 5, 2023

Branding awards celebrate excellence, innovation, and creativity, offering a platform for agencies and brands to showcase their best work. These awards celebrate innovative ideas in a wide range of categories, from brand identity and logo design to brand strategy and communications.

Brand 52

Brand Branding Agency Advertising 52

Just Creative

MAY 28, 2020

When developing a brand strategy , you must recognize that there are many different types of branding. Your brand strategy is based on an understanding of your target audience, the type of marketing campaigns you want to run, and the end goal. In this guide, we’ll look at seven of the most common types of branding.

Brand 263

Brand Branding Corporate Branding Marketing 263

Inkbot Design

FEBRUARY 19, 2024

Video Content Marketing Strategy: A Comprehensive Guide Hey there, fellow marketers! And when combined with a well-crafted marketing strategy, video can be a game-changer for your brand. What is Video Content Marketing? Do you want to increase brand awareness , drive sales, or provide educational content?

Marketing 90

Marketing Marketing Media Advertising 90

Inkbot Design

SEPTEMBER 28, 2023

Integrated Marketing: Boost Your Marketing Strategy Integrated marketing is a holistic approach that uses different channels to convey a consistent message and connect with consumers. It involves coordinating various marketing activities to create a unified brand experience.

Marketing 90

Marketing Marketing Publication Media 90

Inkbot Design

NOVEMBER 19, 2023

Complete Guide to Increasing Your Brand Visibility Visibility. If your brand isn't visible, it doesn't exist. Brand visibility is critical for success. This guide will walk you through everything you need to know to increase your brand's visibility in 2024. Every brand is desperately competing for attention.

Brand 98

Brand Branding Marketing Marketing 98

Inkbot Design

JULY 8, 2023

Brand Licensing: Unlocking New Opportunities Building a strong and recognisable brand is crucial for success in today's fiercely competitive business landscape. While the benefits of brand licensing are undoubtedly enticing, it is essential to approach this strategy with careful consideration and a well-defined plan.

Brand 93

Brand Branding Marketing Marketing 93

Inkbot Design

AUGUST 28, 2023

Top 10 Futuristic Logos Redefining Brand Identity In today's digital world, technology continues to evolve rapidly, fundamentally changing how we live, work, and interact. This digital transformation is also reshaping brand identity and logo design. Audiences now expect a more engaging brand experience.

Brand 88

Brand Branding Animation Digital 88

Inkbot Design

NOVEMBER 14, 2023

How Dynamic Content Makes Your Brand More Relatable Staying ahead of the curve in today's competitive digital landscape takes much work for brands. seconds ) and changing purchase behaviours, brands must constantly compete and provide content and solutions that help them stand out.

Brand 88

Brand Branding Marketing Marketing 88

Inkbot Design

AUGUST 11, 2023

7 Search Engine Marketing Trends To Be Aware Of The digital marketing landscape is in a constant state of evolution. This is especially true regarding search engine marketing trends, where ongoing algorithm updates and innovations necessitate flexibility and forward-thinking approaches.

Marketing 143

Marketing Marketing Brand Branding 143

Inkbot Design

AUGUST 20, 2023

How to Launch a Personal Brand with Impact Personal branding has become essential for professionals looking to stand out and thrive. The core of any personal brand is authenticity. A strong brand reaches people emotionally and forges meaningful connections. Crafting a personal brand takes strategy and commitment.

Brand 125

Brand Branding Arts and Crafts Media 125

Inkbot Design

OCTOBER 6, 2022

The Brand Story Formula: How To Build a Great One. A brand story is a narrative that tells a brand's story, starting from its history and leading up to its current state. It is essential for brands because it provides them an emotional connection with consumers and strengthens the bond between a brand and its audience.

Brand 121

Brand Branding Production Marketing 121

Inkbot Design

NOVEMBER 10, 2023

How to Build Loyalty Through Your Brand Image Creating a solid brand image that resonates with your target audience is crucial for building lasting customer loyalty. A distinct and compelling brand identity helps you stand out from the competition and forge meaningful connections with customers. This shapes initial perceptions.

Brand 83

Brand Branding Publication Production 83

Inkbot Design

MARCH 17, 2023

7 Ways to Build Your Brand Credibility through a Website The art of selling products and services online demands higher credibility, authority, and trustworthiness from businesses. As a result, businesses need to focus on building their brand credibility through their website. But where should businesses start?

Brand 126

Brand Branding Marketing Marketing 126

Canny

FEBRUARY 12, 2024

Last time you made a purchase, a brand archetype would have had an influence on your decision. View this archetype as a silent storyteller who is subtly guiding your decision-making process, encouraging you to choose one brand over another. Enter The Outlaw brand archetype. Enter The Jester brand archetype.

Brand 78

Brand Branding Production Marketing 78

Inkbot Design

NOVEMBER 26, 2022

How to Introduce New Branding. The introduction of new branding can be a daunting task. First, make sure your brand is unique, then give people a reason to use your brand over other products or services. Finally, set a price, marketing plan and branding standards that allow you to continue growing your brand.

Brand 115

Brand Branding Marketing Marketing 115

Inkbot Design

JANUARY 25, 2023

TikTok for Business: How to Market your Brand If your business has yet to try TikTok marketing , 2023 is the right time to make the most out of this social network and use TikTok for business. It is primarily used for entertainment as people share funny, educational, and branded videos on this platform.

Marketing 45

Marketing Marketing Brand Branding 45

Inkbot Design

NOVEMBER 9, 2023

Brand Refresh or Rebrand: Evaluating When It's Time As a business owner, you've likely put your blood, sweat, and tears into building your brand. But over time, your brand can start to feel stale. New competitors enter your space with fresher brands. New competitors enter your space with fresher brands.

Brand 97

Brand Branding Marketing Marketing 97

Canny

DECEMBER 9, 2021

Looking at office branding has become a part of my regular routine at Canny. With Canny moving from office to office, and recently moving into our newest space, and clients requiring help with their office branding and signage, I’m becoming a bit of an office branding, and signage planning expert. Download now.

Brand 148

Brand Branding Agency Manufacturing 148

Inkbot Design

OCTOBER 8, 2023

Advertising Agencies: Maximising Marketing Potential An advertising agency is a professional service firm that specialises in creating, planning, and managing advertising and promotional campaigns for clients. They craft messages that capture the essence of a brand and communicate its unique value proposition to the target audience.

Advertising 82

Advertising Advertising Agency Marketing 82