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Vanderbrand: The Toronto studio crafting identities rooted in place and purpose

Creative Boom

We value input from all levels, ensuring the best ideas emerge. Research and strategy are seen as essential components of the creative process, not just preliminary steps. Research and strategy are seen as essential components of the creative process, not just preliminary steps. "By

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How to Design an Impactful Poster: 11 Essential Tips for Maximum Attention

Designer Daily

Here are 11 key strategies to create a visually striking and effective poster. Define Your Marketing Goals Before Designing A successful poster starts with a clear objective. Billboards, social media, or street marketing? Best practices: Stick to 2–3 colors (too many = visual chaos). What are you promoting?

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Starbucks turns up the personality on Refreshers in China with a bold redesign by Marks

Creative Boom

To stand out in China's crowded RTD market, Marks has given Starbucks' fan-favourite Refreshers a striking new look, complete with a dynamic bottle shape and vivid visuals. The change aims to carve out fresh space in China's fiercely competitive ready-to-drink (RTD) market.

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Why motion is the future of brand identity, and how to do it right

Creative Boom

For tech refurbishment platform Back Market , for instance, motion identity became more than just animation: it was a dynamic way to embody the company's commitment to sustainability. Start with strategy, not animation. The question is no longer whether motion should be part of your brand identity but how to best implement it.

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The 25 creative studios inspiring us the most in 2025

Creative Boom

Porto Rocha Porto Rocha is a New York-based agency that unites strategy and design to create work that evolves with the world we live in. This extensive undertaking has involved redesigning Amazon's master brand and over 50 of its sub-brands across 15 global markets. We can't wait to see what they come up with!

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How Alphabet shapes brands with trust, collaboration and a 'Saul Bass ethos'

Creative Boom

Manchester-based branding agency Alphabet started life in 2016 and has cemented its place as an ideas-driven agency with an ethos rooted in a quote by Saul Bass , the legendary designer who's probably best known for his iconic Alfred Hitchcock movie posters. It all comes down to trust. At the end of the day, we trust each other's opinions."

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Taxi Studio designs stand-out identity for Carlsberg Elephant

Creative Boom

Taxi Studio has revealed its work on Carlsberg Elephant, which was designed to communicate its new premium position in India's evolving drinks market. With an incredible annual growth rate of 40%, Elephant is one of India's best-loved brews and an integral player in Carlsberg's growth strategy in this market.