The rise of the creative generalist: why being 'good at lots of things' is becoming a superpower
Creative Boom
JUNE 29, 2025
And those who prefer to (say) juggle illustration, web design, photography and a bit of copy on the side might just be built for this new era. Designer and creative consultant Mike Hindle puts it succinctly: "For years, creatives were told to niche down, specialise, pick a lane. And so far, it's served me well."
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