article thumbnail

Wolff Olins completes major brand refresh for New York's world-famous Botanical Gardens

Creative Boom

The famous New York Botanical Garden (NYBG) has revealed its first major brand refresh in over a decade in partnership with global brand consultancy Wolff Olins. Creating a new tone of voice for the brand focused on the tonality and attitude of New York and the Bronx.

Brand 503
article thumbnail

Pancreatic Cancer UK indicates urgency with its new editorial identity

Creative Boom

Given its experience rebranding similar organisations, creative agency GOOD stepped in to help Pancreatic Cancer UK implement its new five-year strategy for doubling survival rates. The agency's associate creative director, Isobel Boyce, was very excited by the brief and the challenges it would bring.

Agency 405
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Names to know: 20 visionaries shaping the future of creativity

Creative Boom

From pioneering entrepreneurs to innovative brand leaders and multidisciplinary creative forces, these are the movers and shakers propelling their respective fields forward. To answer that question, we turned to Frontify , our favourite cloud-based, brand-building platform. So, who are the names we need to know? Not rocket science."

Agency 435
article thumbnail

Tangent revitalises Turner Prize identity in a fusion of art and accessibility

Creative Boom

Innovative design meets coastal inspiration – we take a closer look at the Glasgow branding studio's vision for one of the world's most celebrated visual arts awards. The challenge of creating a new visual identity for such a significant event fell to Tangent, a branding agency with a track record of excellence in this field.

Art 473
article thumbnail

Advertising Agencies: Maximising Marketing Potential

Inkbot Design

Advertising Agencies: Maximising Marketing Potential An advertising agency is a professional service firm that specialises in creating, planning, and managing advertising and promotional campaigns for clients. Agencies typically have expertise across various industries, so they can bring industry knowledge to bear on a client's behalf.

article thumbnail

Designer Ferran Feixas on why social media has been a force for good in branding

Creative Boom

Designer Ferran Feixas has worked with some of the industry's most iconic agencies, from Pentagram to Interbrand, Wolff Olins to Mother Design. Our recent interview with Teemu Suviala on why today's brands are too bland is a case in point. Today, nicely designed brands are no longer the exception but rather, the norm," he says. "A

Media 370
article thumbnail

New campaign to promote SYNC25, the world's first accountability summit for disability inclusion

Creative Boom

And the campaign to promote the event has begun with a launch film created by creative agency adam&eveDDB and directed by Dan DiFelice in partnership with Biscuit Filmworks. In Tokyo 2025, a group of committed activists and companies will unite for the world's first accountability summit for disability inclusion, SYNC25.

Agency 369