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Hotlist 2025: the 25 most popular design studios, as voted for by their peers

Creative Boom

We just feel it's nice to give praise where praise is due and highlight some top agencies doing outstanding work and inspiring their peers. We share these names not to ruffle feathers or suggest that any studio not on this list is unworthy (that would be crazy!). Hopefully, their work will inspire you too.

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Extreme Reach becomes XR as Athletics rebrands video production and management platform

Creative Boom

The fresh brand identity reflects the power of a new global unified creative and delivery platform to entertainment industry brands. Brand agency Athletics has unveiled a new identity for the entertainment industry business Extreme Reach.

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How Loughborough's graphic design BA is shaping the industry's leaders

Creative Boom

Best of all, this is a flexible degree that can be tailored to your interestsfor example, in app development, animation, visual identity and branding, illustration, photography, typography and publishing, or graphic design in general. She continues to judge major industry awards, including Creative Circle, D&AD and Campaign Big.

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Rafael Medeiros on enduring the Hollywood strikes as a freelance graphic designer

Creative Boom

He's since worked on several global campaigns and for well-known international brands, including Disney+ and Apple TV+. Upon arriving, Rafael secured an internship at DISTINC, a branding and design firm that later sponsored him for a work visa. Los Angeles depends so much on the entertainment industry," he explains. "In

Freelance 456
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Simply brings Danish design to the Asian milk powder market

Creative Boom

From soft, retro-inspired illustrations to packaging that demonstrates the product's effects, Them 1888's new milk powder brand is set to stand out among competitors. Danish brand Them 1888 has set out to satisfy this demand with a fresh look for its powdered milk product Grow Up, designed by the Danish agency Simply.

Marketing 217
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Pentagram and Nomad create new branding for London's Natural History Museum

Creative Boom

As the Natural History Museum approached its 150th birthday, it needed an identity to engage existing and new audiences in everything it does, from research to entertainment, education and activism. Marina Willer and her team at Pentagram and design agency Nomad joined forces to deliver this bold ambition.

Branding 370
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The Working Assembly brews up a refreshing identity for Asian-inspired tea brand, Narra

Creative Boom

This summer sees the launch of Narra , a new Asian-inspired tea brand that brings the Filipino tradition of midday caffeine hit to a wider audience. As well as being unique in the tea category, this approach also provided a powerful contrast to the nods to Filipino tradition, which were woven into the brand identity. "We

Brand 440