Inkbot Design

NOVEMBER 3, 2023

Out-of-Home Advertising: An Unconventional Approach Out-of-home (OOH) advertising, also known as out-of-home media or outdoor advertising , refers to any type of marketing that reaches consumers when they're outside of their homes. This includes billboards, transit advertising, and street furniture like bus shelters and kiosks.

Advertising 89

Advertising Advertising Digital Media 89

Creative Boom

APRIL 21, 2024

From pioneering entrepreneurs to innovative brand leaders and multidisciplinary creative forces, these are the movers and shakers propelling their respective fields forward. To answer that question, we turned to Frontify , our favourite cloud-based, brand-building platform. So, who are the names we need to know? Not rocket science."

Agency 373

Agency Marketing Marketing Brand 373

Creative Boom

OCTOBER 1, 2023

A new campaign for The Improv comedy club chain by Here Be Dragons has a lesson to teach anyone who works in advertising. So it's strange, really, that creatives don't make more use of FOMO in their advertising campaigns. It also works because The Improv is already a well-established brand.

Marketing 364

Marketing Marketing Advertising Advertising 364

The Branding Journal

JUNE 5, 2023

Branding awards celebrate excellence, innovation, and creativity, offering a platform for agencies and brands to showcase their best work. These awards celebrate innovative ideas in a wide range of categories, from brand identity and logo design to brand strategy and communications.

Brand 52

Brand Branding Agency Advertising 52

Creative Boom

NOVEMBER 2, 2023

Bringing together the best of every genre for public entertainment, inspiring conversations and an enriching atmosphere, it truly is a paradise for film lovers and filmmakers. The festival's icon now bravely jumps forward towards the future of film and is used to accompany the word mark as a brand asset where relevant," Mutant™ explains.

Animation 403

Animation Filmmaking Theme Entertainment 403

Just Creative

MARCH 3, 2021

If you are looking to View Course about branding and logo design, there are so many different courses, classes, videos, and tutorials available online that can make it difficult to choose the right one for you. To help, we’ve compiled the best branding and logotype courses on Domestika. Related Posts: Top 8 logo design courses.

Brand 357

Brand Branding Client Illustration 357

Just Creative

JULY 7, 2020

If you were to explain what the term ‘brand image’ means to a ten-year-old, what would you say? If implemented strategically, a strong brand image can deliver amazing results, such as: Increased revenues & profits: “The average increase in revenue attributed to always presenting a brand consistently is 23 percent.”

Brand 242

Brand Branding Entertainment Marketing 242

Inkbot Design

JANUARY 13, 2024

What is Digital Branding? Benefits & Strategies Digital branding is establishing a brand identity and reputation online through the strategic use of digital media and technology platforms. Agile Brand Management The digital landscape evolves quickly. Greater visibility gives brands access to larger markets.

Digital 85

Digital Brand Branding Media 85

Just Creative

FEBRUARY 16, 2021

When big brands decide to reinvent not only themselves but also their brand strategy, it can make for some big news. The point of that little story is that sometimes, even the biggest brands need a brand strategy or need to change theirs up to succeed in today’s economy. Related: 101+ Brand strategy resources.

Brand 337

Brand Branding Marketing Marketing 337

Just Creative

AUGUST 31, 2020

This gives a new and exciting opportunity for brands to target young people, who are the chief spenders, consumers and influencers of tomorrow. Aside from its natural appeal to brands and marketers, TikTok provides a self-service ad platform, creator marketplace, and other facilities to promote one’s brand.

Marketing 238

Marketing Marketing Brand Branding 238

Creative Boom

NOVEMBER 2, 2023

Bringing together the best of every genre for public entertainment, inspiring conversations and an enriching atmosphere, it truly is a paradise for film lovers and filmmakers. The festival's icon now bravely jumps forward towards the future of film and is used to accompany the word mark as a brand asset where relevant," Mutant™ explains.

Animation 299

Animation Filmmaking Theme Entertainment 299

Inkbot Design

MARCH 1, 2024

11 Luxury Brand ing Trends To Pay Attention To The luxury goods market has seen tremendous growth over the past decade, fueled by rising incomes and changing consumer attitudes, especially among younger generations like Millennials and Gen Z. This article will explore key trends shaping luxury branding in 2024 and beyond.

Brand 77

Brand Branding Arts and Crafts Digital 77

Canny

AUGUST 11, 2022

However, the state has so much more to offer than just being ‘The Big Apple’ as it is home to some fantastic brands. This week we are moving further East on our state of branding tour, and discussing all things New York, from Niagara Falls and Yonkers, to Rochester, Buffalo, and Syracuse. The Branding Brief Template.

Brand 148

Brand Branding Sports Theme 148

Inkbot Design

MARCH 25, 2022

Brand Archetypes: The Ultimate Guide to Building Brands. When it comes to brand building , there is no one-size-fits-all answer. However, a tool can help you create a brand that resonates with your audience and helps you achieve your business goals: brand archetypes. What are brand archetypes?

Brand 87

Brand Branding Advertising Advertising 87

SpeckyBoy

APRIL 23, 2024

This makes them ideal for headlines that need to stand out, advertisements that need to capture quick interest, or any text that needs heavy emphasis. They are ideal for making a pronounced impact in advertising, branding, or headline text that needs to stand out.

Fonts 84

Fonts Advertising Advertising Brand 84

Just Creative

JUNE 29, 2020

Your brand is your company’s most valuable asset. Brand identity includes visual elements such as your logo, slogan and color scheme. In other words, your brand is your business’s reputation. As a marketer, one of your most important jobs is to improve prospective customers’ awareness of your brand.

Brand 326

Brand Branding Marketing Marketing 326

Creative Boom

MARCH 7, 2022

She's well known for working with big brands, writing human interest pieces, and promoting the value of diverse thinking. Olivia Christian has worked as a brand strategist for more than 15 years. She co-founded her branding and creative agency The Working Assembly , while pregnant with her first child in 2017. Charlotte Adorjan.

Inspiration 414

Inspiration Arts and Crafts Graphic Design Agency 414

Inkbot Design

OCTOBER 6, 2022

The Brand Story Formula: How To Build a Great One. A brand story is a narrative that tells a brand's story, starting from its history and leading up to its current state. It is essential for brands because it provides them an emotional connection with consumers and strengthens the bond between a brand and its audience.

Brand 120

Brand Branding Production Marketing 120

Inkbot Design

JANUARY 7, 2024

The Branding Pyramid: A Strategic Framework Building a strong brand that resonates with target consumers takes careful planning and execution across multiple fronts. Enter the branding pyramid – a conceptual framework identifying the critical elements required to create a memorable, meaningful brand in the marketplace.

Brand 82

Brand Branding Production Marketing 82

Inkbot Design

OCTOBER 16, 2023

Brand Growth Strategy: An Introduction to Branding A brand growth strategy is a long-term plan companies implement to increase their market share and brand equity. It involves strategically growing the reach and impact of a brand, allowing it to stay competitive.

Brand 80

Brand Branding Marketing Marketing 80

Inkbot Design

JANUARY 4, 2024

Ultimate Guide to Travel & Tourism Sector Branding Tourism marketing is a crucial activity (and increasingly so) in the tourism sector. That is why tourism branding takes particular relevance as a differential and success factor. What is tourism sector branding? In this article, we will discuss both.

Tourism 69

Tourism Travel Brand Branding 69

Inkbot Design

FEBRUARY 13, 2023

Top 10 Pink Logos: A Guide to the Best Pink Brands Pink has long been associated with femininity, love and romance, which makes it an attractive colour for many brands. But pink has more to offer than being pretty – it's a powerful tool for creating a solid brand identity.

Brand 79

Brand Branding Advertising Advertising 79

Canny

FEBRUARY 12, 2024

Last time you made a purchase, a brand archetype would have had an influence on your decision. View this archetype as a silent storyteller who is subtly guiding your decision-making process, encouraging you to choose one brand over another. Enter The Outlaw brand archetype. Enter The Jester brand archetype.

Brand 78

Brand Branding Production Marketing 78

Inkbot Design

AUGUST 21, 2023

15 Small Business Marketing Ideas to Skyrocket Your Brand Welcome to an in-depth look at cutting-edge small business marketing ideas that can take your brand's reach and revenue to new heights in 2023. You'll uncover creative and cost-effective ways to spread brand awareness, drive engagement, convert leads, and build customer loyalty.

Marketing 84

Marketing Marketing Brand Branding 84

Inkbot Design

AUGUST 20, 2023

How to Launch a Personal Brand with Impact Personal branding has become essential for professionals looking to stand out and thrive. The core of any personal brand is authenticity. A strong brand reaches people emotionally and forges meaningful connections. Crafting a personal brand takes strategy and commitment.

Brand 122

Brand Branding Arts and Crafts Media 122

Inkbot Design

MAY 24, 2023

Storytelling in Design: Creating Brand Narratives That Resonate In a world saturated with advertisements and brand messages, capturing the attention and loyalty of consumers has become a formidable challenge. Are you aware that brand stories influence the purchasing decisions of about 68% of consumers ?

Brand 78

Brand Branding Advertising Advertising 78

Inkbot Design

NOVEMBER 19, 2023

Complete Guide to Increasing Your Brand Visibility Visibility. If your brand isn't visible, it doesn't exist. Brand visibility is critical for success. This guide will walk you through everything you need to know to increase your brand's visibility in 2024. Every brand is desperately competing for attention.

Brand 97

Brand Branding Marketing Marketing 97

Inkbot Design

NOVEMBER 14, 2023

How Dynamic Content Makes Your Brand More Relatable Staying ahead of the curve in today's competitive digital landscape takes much work for brands. seconds ) and changing purchase behaviours, brands must constantly compete and provide content and solutions that help them stand out.

Brand 85

Brand Branding Marketing Marketing 85

Inkbot Design

NOVEMBER 17, 2022

Strategic Branding: Guide to Brand Strategy. Strategic Branding is a marketing strategy that allows brands to communicate their messages in distinct ways and help customers find a product or service. What makes your brand different? How do you plan to differentiate your brand ? What Is Strategic Branding?

Brand 133

Brand Branding Marketing Marketing 133

Inkbot Design

NOVEMBER 18, 2022

7 Tactics for Building a Valuable and Memorable Brand. You must have a more attractive brand image in a highly competitive market. But a solid and memorable brand is just the opposite. When you think about how people build and market their brands, you're likely to consider the big names in media, advertising, and marketing.

Brand 103

Brand Branding Media Production 103

Inkbot Design

OCTOBER 31, 2023

How to Craft a Digital Brand Strategy That Connects In the crowded and noisy online world, standing out with a digital brand strategy is more complicated than ever. So, how do you create an authentic brand that genuinely connects in the digital age? What brands or influencers do they currently love? Who Is Your Tribe?

Digital 87

Digital Brand Branding Arts and Crafts 87

Inkbot Design

JULY 14, 2023

Sonic Branding: Creating Memorable Soundscapes Have you ever hummed to a catchy jingle from a TV commercial or instantly recognised a brand by its sound? Well, my friend, you've experienced the power of sonic branding! A survey revealed that 81% of consumers believe audio cues are becoming increasingly crucial for brands.

Brand 72

Brand Branding Arts and Crafts Advertising 72

Inkbot Design

APRIL 7, 2024

It’s quickly becoming a very powerful tool in our daily lives, whether we’re trying to build up our brand or looking for ways to market our business more effectively. Your followers should be able to recognise your content at a glance, like a personal brand signature. Harnessing their reach can be a game-changer for your brand.

Media 87

Media Arts and Crafts Marketing Marketing 87

Eye on Design

JULY 7, 2022

Apart from physical similarities, the two also have much in common in the world of advertising. Even before the proliferation of smartphones led to the popularity of “mobile advertising,” matchboxes plastered with advertisements once offered an affordable and portable means of marketing too. Courtesy In Plain Words.

Advertising 63

Advertising Advertising Manufacturing Marketing 63

Inkbot Design

MARCH 30, 2023

Sports Branding: How to Win Fans and Influence Consumers Sports can unite people of all backgrounds and ages, creating shared enthusiasm and fervour. What is Sports Branding? At its core, sports branding is an intricate practice that strives to create a distinct image and identity for athletes, teams, and events.

Sports 80

Sports Brand Branding Arts and Crafts 80

Inkbot Design

OCTOBER 8, 2023

How to Create a Branding Manual for Your Business A branding manual, known by various names such as a brand style guide or brand identity manual, is an all-encompassing document that outlines the guidelines and specifications for how a brand should be presented to the world.

Brand 81

Brand Branding Marketing Marketing 81

Inkbot Design

NOVEMBER 9, 2023

Brand Refresh or Rebrand: Evaluating When It's Time As a business owner, you've likely put your blood, sweat, and tears into building your brand. But over time, your brand can start to feel stale. New competitors enter your space with fresher brands. New competitors enter your space with fresher brands.

Brand 96

Brand Branding Marketing Marketing 96