Creative Boom

MARCH 7, 2022

She's well known for working with big brands, writing human interest pieces, and promoting the value of diverse thinking. Olivia Christian has worked as a brand strategist for more than 15 years. She co-founded her branding and creative agency The Working Assembly , while pregnant with her first child in 2017. Charlotte Adorjan.

Inspiration 390

Inspiration Arts and Crafts Graphic Design Agency 390

Inkbot Design

NOVEMBER 3, 2023

Out-of-Home Advertising: An Unconventional Approach Out-of-home (OOH) advertising, also known as out-of-home media or outdoor advertising , refers to any type of marketing that reaches consumers when they're outside of their homes. This includes billboards, transit advertising, and street furniture like bus shelters and kiosks.

Advertising 87

Advertising Advertising Digital Media 87

Creative Boom

APRIL 21, 2024

From pioneering entrepreneurs to innovative brand leaders and multidisciplinary creative forces, these are the movers and shakers propelling their respective fields forward. To answer that question, we turned to Frontify , our favourite cloud-based, brand-building platform. So, who are the names we need to know? Not rocket science."

Agency 397

Agency Marketing Marketing Brand 397

Just Creative

JULY 7, 2020

If you were to explain what the term ‘brand image’ means to a ten-year-old, what would you say? If implemented strategically, a strong brand image can deliver amazing results, such as: Increased revenues & profits: “The average increase in revenue attributed to always presenting a brand consistently is 23 percent.”

Brand 242

Brand Branding Entertainment Marketing 242

Inkbot Design

MAY 6, 2024

11 Inexpensive Branding Strategies on a Budget Have you ever felt that only big companies with huge marketing budgets can afford to have stellar branding? There are plenty of ways for even cash-strapped businesses to create a fantastic brand identity connecting with their audience; all it takes is imagination and know-how.

Brand 72

Brand Branding Marketing Marketing 72

Inkbot Design

JANUARY 13, 2024

What is Digital Branding? Benefits & Strategies Digital branding is establishing a brand identity and reputation online through the strategic use of digital media and technology platforms. Agile Brand Management The digital landscape evolves quickly. Greater visibility gives brands access to larger markets.

Digital 82

Digital Brand Branding Media 82

Just Creative

JUNE 29, 2020

Your brand is your company’s most valuable asset. Brand identity includes visual elements such as your logo, slogan and color scheme. In other words, your brand is your business’s reputation. As a marketer, one of your most important jobs is to improve prospective customers’ awareness of your brand.

Brand 326

Brand Branding Marketing Marketing 326

Inkbot Design

MARCH 25, 2022

Brand Archetypes: The Ultimate Guide to Building Brands. When it comes to brand building , there is no one-size-fits-all answer. However, a tool can help you create a brand that resonates with your audience and helps you achieve your business goals: brand archetypes. What are brand archetypes?

Brand 84

Brand Branding Advertising Advertising 84

Inkbot Design

OCTOBER 6, 2022

The Brand Story Formula: How To Build a Great One. A brand story is a narrative that tells a brand's story, starting from its history and leading up to its current state. It is essential for brands because it provides them an emotional connection with consumers and strengthens the bond between a brand and its audience.

Brand 119

Brand Branding Production Marketing 119

Inkbot Design

JANUARY 7, 2024

The Branding Pyramid: A Strategic Framework Building a strong brand that resonates with target consumers takes careful planning and execution across multiple fronts. Enter the branding pyramid – a conceptual framework identifying the critical elements required to create a memorable, meaningful brand in the marketplace.

Brand 79

Brand Branding Production Marketing 79

Inkbot Design

NOVEMBER 17, 2022

Strategic Branding: Guide to Brand Strategy. Strategic Branding is a marketing strategy that allows brands to communicate their messages in distinct ways and help customers find a product or service. What makes your brand different? How do you plan to differentiate your brand ? What Is Strategic Branding?

Brand 130

Brand Branding Marketing Marketing 130

Inkbot Design

NOVEMBER 18, 2022

7 Tactics for Building a Valuable and Memorable Brand. You must have a more attractive brand image in a highly competitive market. But a solid and memorable brand is just the opposite. When you think about how people build and market their brands, you're likely to consider the big names in media, advertising, and marketing.

Brand 101

Brand Branding Media Production 101

Inkbot Design

OCTOBER 16, 2023

Brand Growth Strategy: An Introduction to Branding A brand growth strategy is a long-term plan companies implement to increase their market share and brand equity. It involves strategically growing the reach and impact of a brand, allowing it to stay competitive.

Brand 77

Brand Branding Marketing Marketing 77

Inkbot Design

AUGUST 20, 2023

How to Launch a Personal Brand with Impact Personal branding has become essential for professionals looking to stand out and thrive. The core of any personal brand is authenticity. A strong brand reaches people emotionally and forges meaningful connections. Crafting a personal brand takes strategy and commitment.

Brand 120

Brand Branding Arts and Crafts Media 120

Inkbot Design

JANUARY 4, 2024

Ultimate Guide to Travel & Tourism Sector Branding Tourism marketing is a crucial activity (and increasingly so) in the tourism sector. That is why tourism branding takes particular relevance as a differential and success factor. What is tourism sector branding? In this article, we will discuss both.

Tourism 67

Tourism Travel Brand Branding 67

Inkbot Design

MAY 24, 2023

Storytelling in Design: Creating Brand Narratives That Resonate In a world saturated with advertisements and brand messages, capturing the attention and loyalty of consumers has become a formidable challenge. Are you aware that brand stories influence the purchasing decisions of about 68% of consumers ?

Brand 78

Brand Branding Advertising Advertising 78

Inkbot Design

AUGUST 21, 2023

15 Small Business Marketing Ideas to Skyrocket Your Brand Welcome to an in-depth look at cutting-edge small business marketing ideas that can take your brand's reach and revenue to new heights in 2023. You'll uncover creative and cost-effective ways to spread brand awareness, drive engagement, convert leads, and build customer loyalty.

Marketing 81

Marketing Marketing Brand Branding 81

Inkbot Design

NOVEMBER 19, 2023

Complete Guide to Increasing Your Brand Visibility Visibility. If your brand isn't visible, it doesn't exist. Brand visibility is critical for success. This guide will walk you through everything you need to know to increase your brand's visibility in 2024. Every brand is desperately competing for attention.

Brand 96

Brand Branding Marketing Marketing 96

Inkbot Design

NOVEMBER 14, 2023

How Dynamic Content Makes Your Brand More Relatable Staying ahead of the curve in today's competitive digital landscape takes much work for brands. seconds ) and changing purchase behaviours, brands must constantly compete and provide content and solutions that help them stand out.

Brand 83

Brand Branding Marketing Marketing 83

Eye on Design

JULY 7, 2022

Apart from physical similarities, the two also have much in common in the world of advertising. Even before the proliferation of smartphones led to the popularity of “mobile advertising,” matchboxes plastered with advertisements once offered an affordable and portable means of marketing too. Courtesy In Plain Words.

Advertising 63

Advertising Advertising Manufacturing Marketing 63

Creative Boom

MAY 7, 2024

The mashing up of words with 'wagen' might be advertising gold for the brand in the long run. Volkswagen and creative agency adam&eveDDB has unveiled a new global brand platform called 'YourWagen' that taps into the deep emotional connections between the car brand and its devoted fans worldwide. Will it stick?

Marketing 331

Marketing Marketing Brand Branding 331

Inkbot Design

OCTOBER 31, 2023

How to Craft a Digital Brand Strategy That Connects In the crowded and noisy online world, standing out with a digital brand strategy is more complicated than ever. So, how do you create an authentic brand that genuinely connects in the digital age? What brands or influencers do they currently love? Who Is Your Tribe?

Digital 84

Digital Brand Branding Arts and Crafts 84

Inkbot Design

JULY 14, 2023

Sonic Branding: Creating Memorable Soundscapes Have you ever hummed to a catchy jingle from a TV commercial or instantly recognised a brand by its sound? Well, my friend, you've experienced the power of sonic branding! A survey revealed that 81% of consumers believe audio cues are becoming increasingly crucial for brands.

Brand 69

Brand Branding Arts and Crafts Advertising 69

Inkbot Design

MARCH 30, 2023

Sports Branding: How to Win Fans and Influence Consumers Sports can unite people of all backgrounds and ages, creating shared enthusiasm and fervour. What is Sports Branding? At its core, sports branding is an intricate practice that strives to create a distinct image and identity for athletes, teams, and events.

Sports 80

Sports Brand Branding Arts and Crafts 80

Inkbot Design

JUNE 14, 2022

Why Brand Personality is Crucial for Brands to Market Better. Brand personality refers to the brand's unique characteristics that distinguish it from competitors. Brand personality can also be seen as the set of emotions that the brand evokes in customers. The Importance of Building a Brand Personality.

Marketing 74

Marketing Marketing Brand Branding 74

Inkbot Design

OCTOBER 8, 2023

How to Create a Branding Manual for Your Business A branding manual, known by various names such as a brand style guide or brand identity manual, is an all-encompassing document that outlines the guidelines and specifications for how a brand should be presented to the world.

Brand 78

Brand Branding Marketing Marketing 78

Inkbot Design

APRIL 7, 2024

It’s quickly becoming a very powerful tool in our daily lives, whether we’re trying to build up our brand or looking for ways to market our business more effectively. Your followers should be able to recognise your content at a glance, like a personal brand signature. Harnessing their reach can be a game-changer for your brand.

Media 85

Media Arts and Crafts Marketing Marketing 85

Inkbot Design

APRIL 12, 2022

4 Ways To Use Video Marketing For Effective Corporate Branding. Corporate branding is essential because it lets you know your personality, values, and characteristics. If you want your corporate brand to stand out, you must create valuable content for your online audience. 1 – Select A Professional Team.

Corporate Branding 89

Corporate Branding Marketing Marketing Brand 89

Inkbot Design

NOVEMBER 9, 2023

Brand Refresh or Rebrand: Evaluating When It's Time As a business owner, you've likely put your blood, sweat, and tears into building your brand. But over time, your brand can start to feel stale. New competitors enter your space with fresher brands. New competitors enter your space with fresher brands.

Brand 94

Brand Branding Marketing Marketing 94

Inkbot Design

NOVEMBER 26, 2022

How to Introduce New Branding. The introduction of new branding can be a daunting task. First, make sure your brand is unique, then give people a reason to use your brand over other products or services. Finally, set a price, marketing plan and branding standards that allow you to continue growing your brand.

Brand 110

Brand Branding Marketing Marketing 110

Abduzeedo

JUNE 16, 2020

If you don’t know Alex, he is a vector illustrator & graphic designer based in Valencia, Spain working for advertisement agencies & studios, magazines, fashion brands and all kinds of clients.

Illustration 64

Illustration Illustrator Entertainment Vectors 64

Inkbot Design

MAY 13, 2023

Event Branding: Creating Memorable Experiences and Lasting Impressions The importance of branding is undeniable, but have you ever wondered about its impact when it comes to events? This article, “Event Branding: Creating Memorable Experiences and Lasting Impressions,” is about to dive into the depths of that very topic.

Brand 59

Brand Branding Marketing Marketing 59

Inkbot Design

MARCH 24, 2023

In the following sections, we will delve into some of the most exciting and rewarding career options for the creatively inclined, shining a light on established fields such as advertising and marketing and examining the emerging and rapidly evolving areas of digital media and video game design.

Entertainment 45

Entertainment Arts and Crafts Advertising Advertising 45

Inkbot Design

FEBRUARY 19, 2024

And when combined with a well-crafted marketing strategy, video can be a game-changer for your brand. Video content marketing uses video across various platforms to promote a brand, product, or service. Do you want to increase brand awareness , drive sales, or provide educational content? What is Video Content Marketing?

Marketing 84

Marketing Marketing Media Advertising 84

Creative Review

NOVEMBER 12, 2021

Ringan Ledwidge’s advertising work was marked by an ability to turn a 60-second spot into a slice of mini cinema that, while keeping the brand’s message front of mind, always hinted at much wider narratives. There’s a ton of talent out there and it’s time they were given their heads again.”

Arts and Crafts 111

Arts and Crafts Advertising Advertising Filmmaking 111

Inkbot Design

MARCH 17, 2023

7 Ways to Build Your Brand Credibility through a Website The art of selling products and services online demands higher credibility, authority, and trustworthiness from businesses. As a result, businesses need to focus on building their brand credibility through their website. But where should businesses start?

Brand 123

Brand Branding Marketing Marketing 123

Inkbot Design

JULY 4, 2023

The Power of Storytelling in Branding Have you ever wondered why some brands seem to have an almost magical hold on our hearts and minds? Welcome to an exciting exploration of “The Power of Storytelling in Branding”! Isn't branding all about logos, taglines, and catchy jingles?” Think about it.

Brand 72

Brand Branding Arts and Crafts Media 72