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Types of Advertising: Traditional vs Digital Strategies

Inkbot Design

Types of Advertising: Traditional vs Digital Strategies Advertising is a critical component of most marketing campaigns and business growth strategies. With so many options, it can get overwhelming to determine the suitable advertising types and mediums to use. Full-page glossy magazine ads also offer a high visual impact.

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Online Video Marketing: Essential to Digital Advertising

Inkbot Design

Online Video Marketing: Essential to Digital Advertising Video content has become integral to digital marketing strategies. The Power and Reach of Online Video Video has an unparalleled power to inform, educate, entertain, inspire action, and contribute to brand recall. Highlight user challenges and how products provide solutions.

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Advertising Agencies: Maximising Marketing Potential

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Advertising Agencies: Maximising Marketing Potential An advertising agency is a professional service firm that specialises in creating, planning, and managing advertising and promotional campaigns for clients. What Services Do Advertising Agencies Provide? to execute your plan correctly.

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9 Creative Advertising Ideas to Transform Your Campaigns in 2021

Design Wizard

Discover creative advertising ideas to stop your target audience in their tracks and stand out from your competitors. Creating fresh advertising content that hooks your customers is getting trickier as attention spans shorten the huge number of ads that fight for your target audience’s attention. Craft Incredible Street Art.

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Out-of-Home Advertising: An Unconventional Approach

Inkbot Design

Out-of-Home Advertising: An Unconventional Approach Out-of-home (OOH) advertising, also known as out-of-home media or outdoor advertising , refers to any type of marketing that reaches consumers when they're outside of their homes. This includes billboards, transit advertising, and street furniture like bus shelters and kiosks.

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Guerrilla Advertising: How to Make Your Brand Stand Out

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Guerrilla Advertising: How to Make Your Brand Stand Out Guerrilla advertising (or guerrilla marketing) is a term that describes the process of utilising unconventional and sometimes illegal tactics to generate free publicity for a brand, product, or service. But to make your brand stand out, you need a guerrilla advertising strategy.

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Conran Design Group crafts new logo and identity for global comms group Havas

Creative Boom

Havas is a multinational advertising and PR company headquartered in Paris with a long and illustrious history. It originally grew out of the world's first news agency, created in 1835, and most recently was integrated into media, entertainment, and communications conglomerate Vivendi in 2017.