Creative Boom

FEBRUARY 10, 2025

Illustration by Tom Woolley As AI-generated artwork becomes more common, many illustrators worry about being replaced. Some forward-thinking about how to approach AI could help your career flourish. DALL-E still struggles when responding to feedback about specific attributes and changes to details. Don't panic!

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Illustration Illustrator Arts and Crafts Freelance 350

Creative Boom

FEBRUARY 9, 2025

Initially, there was uncertainty about whether TEMPLO's cause-led approach would align with GF Smith's heritage. It was monochrome, but GF Smith is all about colour. There was never a question about whether colour would be central," says Palavathanan. It became a way to connect with people, a signal that I existed."

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Brand Branding Digital Manufacturing 262

Creative Boom

JULY 23, 2024

Creative agency Universal Favourite explains the thinking behind the brand. But first, people have to know about them. The startup's approach is twofold: offering a user-friendly, at-home testing kit and creating a platform for open dialogue about fertility. And second, they have to trust them.

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Branding Brand Print Textures 514

Creative Boom

MARCH 12, 2025

Created by husband-and-wife duo James and Vicky Wall, Art Around Every Corner offers a deep dive into the stories, processes, and inspirations behind some of Leeds' most iconic murals. It helps people open up on camera and share their true selves, which is what makes the interviews so rich and personal."

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Art Arts and Crafts Filmmaking Publication 367

Creative Boom

AUGUST 7, 2024

Include a range of prices We'll start with advice that we've heard from many people in all sorts of areas. That way, people can purchase your work whatever their budget." This means that if someone is watching the pennies, they'll feel better about buying lower-priced items. You'll lose people otherwise."

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Marketing Marketing Artist Illustration 502

Creative Boom

OCTOBER 31, 2024

The woman on stage is talking about space simulations, as in, creating minutely detailed reenactments of what it would like to take a crew into space. And if anyone would know about this sort of thing, it's this lady, astrobiologist Michaela Musilová. Variously described as an 'analogue astronaut' and a 'marsonaut' (i.e. ORB by SpY.

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Art Photography Architecture Gallery 451

Creative Boom

MARCH 5, 2025

As Bruce puts it, "HALFDAY is all about capturing the buzz of ditching something boring and making the most of the time we've got. At that time, brightly coloured bottles lined the shelves, brands embraced loud design, and iced tea was more about indulgence than wellness. No worries, just potential."

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Branding Brand Illustration Illustrator 276

Creative Boom

JANUARY 27, 2025

Still, Bennett explains how it taught her a lot about background painting techniques and encouraged her to experiment with different brushes. Some of her earliest memories are sitting in the garden with her grandma, sketching birds and chatting about flowers. "My It's endlessly inspiring." One of Bennett's biggest influences is Andy J.

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Illustration Illustrator Inspiration Art 258

Creative Boom

NOVEMBER 3, 2024

The rapid evolution of AI is reshaping how we think about design. To gauge the industry's mood, we've spoken to leading creative directors, agency founders, and industry visionaries about the trends they believe will define 2025. Generally, we try not to worry too much about the big trends in graphic design," she begins.

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Arts and Crafts Branding Brand Agency 520

Creative Boom

MARCH 3, 2025

We caught up with Luke Tonge, a Birmingham-based designer and co-founder of the Birmingham Design Festival, to learn more about his journey into the creative industry. Design can be surface decoration, but the best work has a clear idea behind it." Luke Tonge's journey into design was anything but conventional.

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Print Magazine Branding Brand 238

Creative Boom

JANUARY 28, 2025

Creative clichs we're leaving behind in 2025 1. The Workroom founder Brigid McMullen also throws "strategy" into the bin, claiming that people use it without specifying which kind of strategy they mean (business, creative, digital who knows?!). It should be about risk and, yes, possibly failure. So, what's the solution?

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Client Marketing Marketing Brand 460

Creative Boom

FEBRUARY 20, 2024

For the last two years, the volunteer-run charity art project Behind Blue Eyes has shown the value of creativity to Ukrainian children by asking them to capture their lives with disposable film cameras. It touched us, and we realised it would be a good story about how we came to a de-occupied village and gave gifts to children."

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Art Education Photography Animation 481

Creative Boom

APRIL 7, 2022

Marina Willer and her team at Pentagram are behind a super cute new identity for leading pet charity Woodgreen that has been designed to reflect the charity's special mission: "to help pets and their people". Words highlight the emotional benefits and joyful connections between pets and people.

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Animation Brand Branding Typography 535

Creative Boom

NOVEMBER 4, 2024

Brand and design consultancy BAGGI is behind the design of the campaign, and their core aim is to showcase why the UK's food and drink industry is such a vibrant place to work. Finally, BAGGI sought to communicate how people can progress in the industry, from entry-level to the executive level. "It

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Animation Fonts Consulting Branding 264

Creative Boom

NOVEMBER 11, 2024

So why not join them in their enthusiasm and optimism about the coming year? The vast majority of them told us a positive story about how the industry is working to build a future that balances global impact with local relevance. More people are looking for that human touch. But this holds talent back.

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Client Brand Branding Agency 469

Creative Boom

JULY 7, 2024

Koto is behind the branding for Microsoft Copilot+ PC, a new line of personal computers equipped with AI, the latest 'Snapdragon X Series Processors' to speed things up, all-day battery life, and something called a Neural Processing Unit (NPU) that boosts performance by up to 90%. It marks a significant shift in the company's offering.

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Brand Branding Typography Education 474

Design Milk

APRIL 11, 2025

Tod Maitland, sound designer for the movie, offered insight into the process behind the project before the film, sharing a behind-the-scenes look at what it takes to create a compelling and evocative score. Behind the foyer door, the luminous white of the entrance gives way to the darkness of a theater.

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Theme Photography Art Interior Design 278

Creative Boom

MAY 15, 2022

&Walsh is behind a new identity for Stompy , a personalised wine subscription service founded by college friends Stephen Wong and Andy Williams in 2020. From the way you talk about wine, to the way you buy it, to how you drink it; it's often filled with serious rules and complicated language.

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Patterns Photography Illustration Illustrator 472

Creative Boom

AUGUST 26, 2024

And those of us who shrink from the notion of pressing the flesh and networking in public have found that we can achieve similar results on social media behind the safety of our own keyboards. Many people who haven't followed suit have seen their follower and engagement numbers plummet. You don't have to make content.

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Media Arts and Crafts Animation Illustration 482

Creative Boom

NOVEMBER 22, 2023

You also need the soft people skills that will make people want to work with you. We gather the best advice on how to win friends and influence people. It's easy to criticise others, but maybe other people are saying the same about you. The uncomfortable truth is that being a people person takes a bit of effort.

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Freelance Freelance Agency Networking 531

Creative Boom

NOVEMBER 7, 2023

Empathy and pragmatism are the significant themes behind a revamped identity for StepChange, the national debt charity. One of the key challenges was communicating exactly what StepChange does – people don't immediately understand what a 'debt charity' is," says Jess Cook, Robot Food client director. Let's Deal With It'. "One

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Brand Branding Client Illustration 490

Creative Boom

JANUARY 4, 2024

For this reason, it seems imperative that we all stay connected and keep updating and improving our practice as more and more people enter the profession and provide direct, if broadly friendly, competition. And if you don't do something about that, burnout is surely just around the corner. Joyful excitement.

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Media Artist Inspiration Production 540

Creative Boom

JULY 28, 2024

There's something about animation that often makes for a good cry. Anyone who's seen Inside Out 2 (and doesn't have a heart of stone) will know what I'm talking about. This will especially be the case if you watch it now before reading the details behind it.

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Animation Arts and Crafts Production Travel 512

Creative Boom

JUNE 13, 2023

We look at Franklyn's new design refresh for the brand and the backstory behind it. Designers and agency heads often like to talk about the "challenge" of taking on a new client, but most of the time, the stakes are not, in all honesty, that high. If you haven't heard of WeWork, here's a quick refresher.

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Banners Branding Brand Freelance 541

Creative Boom

APRIL 20, 2022

To get inspired, a new book by Hoxton Mini Press reveals some of the world's most extraordinary garden offices, not just from leading architects but from the people who rolled their sleeves up and built their own. But these are just small structures added to the end of people's city gardens.

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Photography Architecture Publishing Publishing 538

Creative Boom

AUGUST 31, 2022

Want to know about the latest packaging trends? The good folks behind the Pentawards are the people to ask. It's committed to recognising excellence in the discipline and connecting people from across the world through its annual awards, gala ceremony, international conferences, digital events, books and social platforms.

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Packaging Design Brand Branding Arts and Crafts 545

Creative Boom

DECEMBER 18, 2024

Copenhagen-based design agency Studio Morfar is behind the identity, website and app for Yoderlay, a new offering coming soon to the UK that aims to seamlessly connect trusted tradespeople with local customers. After all, when there's a major malfunction in your home, the last thing you want to do is faff about with overly clunky UI.

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Illustration Illustrator Vectors Textures 251

Creative Boom

NOVEMBER 7, 2023

Empathy and pragmatism are the significant themes behind a revamped identity for StepChange, the national debt charity. One of the key challenges was communicating exactly what StepChange does – people don't immediately understand what a 'debt charity' is," says Jess Cook, Robot Food client director. Let's Deal With It'. "One

Brand 468

Brand Branding Client Illustration 468

Creative Boom

DECEMBER 11, 2024

The brief Founder Nicola Hart tasked adam&eveDDB with rebranding and redesigning Agua de Madre, to create a multigenerational product which people would be inspired to drink. Everything about this rebrand and the mother-led team behind it was so positive and joyful, and I believe that comes through in the work," he enthuses.

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Branding Brand Fonts Theme 496

Creative Boom

OCTOBER 6, 2024

This might mean digging into what excites you most about your craft or reflecting on the experiences that shape your worldview. By sharing your behind-the-scenes struggles, breakthroughs or even failures, you can build a stronger connection with clients and audiences alike. But think about it. That might sound counterintuitive.

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Marketing Marketing Consulting Client 450

Creative Boom

APRIL 23, 2023

We explain how they're made, what's special about them, and why you should check them out. It's a great 'taster' that introduces what Do Books is all about and features some of the best insights and tips they've been sharing with the world since 2013. Cover design Perhaps the thing we love about Do Books the most is its covers.

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Publishing Publishing Typography Illustration 545

Creative Boom

NOVEMBER 7, 2023

The team at JUST is behind the brand overhaul for the popular venue in Noordwijk, known for its blend of live performances and cinema. The theatre experience here is not just about the shows; it’s about combining artistic excellence with the beauty of the setting sun."

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Inspiration Branding Brand Typography 535

Design Milk

OCTOBER 21, 2024

In an exclusive interview with Design Milk, she talks in depth about her inspiration behind this collection. I met Adam, who had been the previous CEO, and his brother, Zach, and we were talking about it – it was an area that I hadn’t really thought of and then all of a sudden, I became obsessed with it.

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Textures Print Color Fashion 173

Creative Boom

JULY 12, 2022

As more of us get back to live events, in-person markets are returning as another brilliant place to meet people and showcase and sell your work. Together, they will no doubt help you think about how to choose an event to participate in, how to set up your stall and what to take with you (snacks feature predominantly).

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Artist Printmaking Art Print 533

Creative Boom

JUNE 27, 2022

As head of design at Gretel NY , Dylan Mulvaney is the creative force behind brand identities for Apple, Netflix and Vice. In our exclusive interview, Dylan chats about the process that leads to world-class results and how he got here in the first place. I've been at Gretel for more than 12 years because of the people I work with.

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Graphic Design Graphic Branding Brand 518

Creative Boom

JULY 16, 2024

Photography and video captured by Jay Dawson, Ben Hughes and Thomas Lennox Pearson Artist Andy Welland is behind what's thought to be the UK's largest piece of temporary pavement art. Celebrating solidarity He explains that the concept behind the mural is a celebration of Northern solidarity.

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Gallery Artist Art Sculpture 528

Creative Boom

FEBRUARY 24, 2022

By combining the considerable talents of the creatives behind the publication, the exhibition offers "a beautiful protest" against nature's disappearance from our lives and stories. Museum founders] Merton and Annie were passionate about art, language and nature, so this seems a perfect fit for their home.".

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Exhibition Publishing Publishing Art 545