Creative Boom

SEPTEMBER 30, 2024

The Singapore-based, sustainable beauty brand has a fresh look and strategy based on the idea of simple joy. The collaboration encompasses a comprehensive rebrand, including a new brand strategy, tone of voice, naming, brand world, packaging and website.

Branding 465

Branding Brand Tourism Production 465

Creative Boom

SEPTEMBER 16, 2024

When Finnish food company Anton&Anton decided to close its boutique stores and focus on convenience foods, creative agency Kuudes helped it rebrand accordingly. This necessitated a careful strategy to carve out a new market position that would enable Anton&Anton to thrive beyond the capital area, where brand recognition was minimal.

Brand 465

Brand Branding Illustration Illustrator 465

Creative Boom

APRIL 16, 2024

Virgin Wines has introduced its first major rebrand in two decades, including a fresh logo, colour palette, and typography. Borne introduced several interesting elements in the rebrand, including a swirling new logo that mimics the motion of wine in a glass, designed to mimic the sensory experience of wine tasting.

Marketing 485

Marketing Marketing Brand Branding 485

Creative Boom

MARCH 18, 2025

The airlines first rebrand in 40 years signals its evolution into a top-tier global carrier. Designed by global brand consultancy Lippincott, the rebrand is a pivotal step in the airlines transformation from a national carrier to a premium global airline. However, a rebrand is only effective if it has proof points to support it.

Branding 246

Branding Brand Travel Consulting 246

Creative Boom

FEBRUARY 4, 2025

M N Associates has rebranded Vietnam's national sneaker brand Biti's Hunter, introducing a completely new trademark, logotype, custom typeface, and holistic branding system designed to seamlessly bridge the physical and digital experience. Biti's Hunter makes sneakers that the Vietnamese youth can wear with pride.

Brand 195

Brand Branding Fashion Digital 195

Creative Boom

OCTOBER 22, 2024

Studio Up North (SUN) has rebranded accessible bathroom designer and manufacturer Fitzroy of London, giving it an identity that reflects the craft and quality of its products while unifying its portfolio under one name. "The The brand's ethos, epitomised in the phrase 'Freedom to create', underpins the whole strategy behind the visuals.

Branding 444

Branding Brand Interior Design Portfolio 444

Creative Boom

FEBRUARY 4, 2024

Through its rebrand, WWT wants to create a movement of one million people taking action for wetlands. We needed to convey wetland's vital role through the rebrand whilst still reflecting the charity's history." Another core idea of the rebrand was to use materials from the wetlands themselves.

Branding 464

Branding Brand Agency Marketing 464

Creative Boom

JUNE 10, 2024

This rebrand for an Italian musical institution fuses sound and visuals and Milan's avant-garde futurism as a way to draw in Generation Z. And that's exactly what happened when leading brand and design specialist Landor created a multi-sensory rebrand for Milan's Symphony Orchestra. That's pretty great, right?

Arts and Crafts 473

Arts and Crafts Brand Branding Architecture 473

Creative Boom

OCTOBER 30, 2024

The global studio's rebrand for the Swiss Center for Design and Health brings the centre's pioneering healthcare to life with striking visuals and a clear, accessible identity. We discover more. It's often assumed that B2B branding projects are, on the whole, not quite as interesting as their consumer-facing counterparts.

Photography 280

Photography Brand Branding Agency 280

Creative Boom

SEPTEMBER 11, 2024

They've helped reinvent Sizzler through a transformative rebrand that reignites its nostalgic heritage while embracing a contemporary aesthetic. Beyond the visuals The rebrand went beyond a new look and feel, with the Tavern team reimagining Sizzler from the inside out.

Branding 490

Branding Brand Agency Inspiration 490

Creative Boom

MARCH 18, 2025

Vietnamese art retailer TiredCity has revealed a striking rebrand, including a new typographic system, refined visuals, and a dynamic design language that reflects the brand's evolution in Vietnam's contemporary creative scene. Central to the rebranding is a bespoke typographic system derived from TiredCity's logotype.

Arts and Crafts 195

Arts and Crafts Brand Branding Art 195

Creative Boom

SEPTEMBER 19, 2023

More recently, the company partnered with London-based design studio Free The Birds to develop a global rebrand as part of a long-term strategic brand refresh. Consequently, they worked with Avon to develop a branded house approach: one cohesive strategy with a new visual identity for all brand channels and applications.

Brand 480

Brand Branding Packaging Design Advertising 480

Creative Boom

MARCH 12, 2024

The rebrand launches today alongside a new global creative campaign created via Wolff Olins' sister creative agency AMV BBDO centred around the concept of play. This led to the development of a new purpose for the organisation: 'to move people through the wonders of sport', with the entire brand strategy anchored around the idea of wonder.

Sports 541

Sports Brand Branding Portfolio 541

Designer Daily

OCTOBER 4, 2023

Beyond a simple logo design and visual identity creation, the organization and the agency went for a full rebranding that goes with a new strategy for communication. As part of the strategy, the slogan “Play your part” becomes the new motto.

Branding 359

Branding Brand Color Schemes Agency 359

Graphic Design Junction

NOVEMBER 7, 2021

If the answer to some or all of these questions is yes, then you need to rebrand. Rebranding takes a lot of time, to integrate it all over the brand takes at least six months and for the consumers to get used to it takes at least 2 years, so if you are bored or having a minor crisis, rebranding is not the solution. 6,131 items.

Brand 362

Brand Branding Marketing Marketing 362

Creative Boom

SEPTEMBER 19, 2023

The rebrand aimed to expand upon the original spiral intestines logo and develop its brand asset library to create continuity through different locations regarding typography, social media, photography, awards, company events, announcements, internal presentations and printed materials.

Agency 507

Agency Animation Brand Branding 507

Inkbot Design

MARCH 13, 2024

Rebranding Strategies: Reviving Your Company's Image We've all experienced that sinking feeling when you realise your favourite product or company has completely overhauled its image. ” Rebranding is more than just a flashy new look, in any case. Why Rebrand? An overhaul modernises the brand. The end goal?

Brand 98

Brand Branding Marketing Marketing 98

Creative Boom

SEPTEMBER 20, 2023

So they recently came to award-winning creative agency SomeOne to help rebrand the organisation, ready for a new generation of musicians to play their part. Concept and strategy A new strategy was created to bind the organisation together and help steer it towards future growth and success.

Branding 496

Branding Brand Agency Photography 496

Creative Boom

OCTOBER 30, 2024

The goal of the rebrand was to better communicate the urgency of WRAP's ambition to reform unsustainable 'take-make-dispose' production systems in favour of more sustainable and circular ones. Among Equals' Nick May explains how to strike the balance.

Branding 280

Branding Brand Production Inspiration 280

Creative Boom

JUNE 12, 2024

Global brand consultancy Wolff Olins and Wieden+Kennedy Amsterdam have partnered with video game publisher Ubisoft to develop the first-ever masterbrand for its long-running Anno strategy game series. That is until Ubisoft appointed Haye Anderson as the first-ever Anno brand director last year.

Brand 465

Brand Branding Textures Entertainment 465

Creative Boom

SEPTEMBER 26, 2024

The company had already formulated a new strategy based on the "Reclaim the Internet" idea with DesignStudio in 2023 and brought JKR on board to translate this into a unified brand representative of all of its initiatives and programs.

Internet and Software Development 494

Internet and Software Development Brand Branding Portfolio 494

Creative Boom

NOVEMBER 21, 2023

Now, going by the shortened name Landor, the refreshing rebrand is the culmination of a five-year strategy. Landor is holding up a mirror to its past by opting for a water-themed rebrand. United in our drive to make a positive difference." Besides being fluid, both literally and metaphorically, water is also ever-present.

Agency 458

Agency Consulting Inspiration Theme 458

Creative Boom

MARCH 11, 2024

In a bold move to redefine the global pantry, Midday has unveiled its latest creative work: the rebranding of the Singapore-based whole foods company, now christened Everiday. Midday's innovative design strategy builds on this mission and introduces a modular system that anticipates rapid growth across diverse product categories.

Brand 504

Brand Branding Design Strategy Production 504

Creative Boom

DECEMBER 5, 2023

Recognising the need for a fresh perspective, Gravis turned to LIT , a branding agency renowned for its expertise in rebranding innovative companies. From design and campaign to assortment strategy, the team always showed great expertise in a variety of topics, really helping us to make the new brand strategy come to life."

Arts and Crafts 359

Arts and Crafts Brand Branding Agency 359

Creative Boom

JANUARY 28, 2024

When is a rebrand, not a rebrand? The rebrand back in 2018 was exactly what the business needed at that moment. The new strategy ensures consistency and recognition, allowing audiences to easily identify and engage with Uber's various services. When it doesn't discard a brand name and over a decade of global recognition?

Brand 510

Brand Branding Architecture Agency 510

Creative Boom

DECEMBER 19, 2023

They got to know our offering inside out and rebuilt our strategy from the ground up. With such solid foundations and killer design work, they delivered a rebrand that's both coherent and eye-catching. "OMSE were a real pleasure to work with," says Chris Barnes, co-founder of Black Bee Honey. Job done!"

Inspiration 528

Inspiration Production Brand Branding 528

Creative Boom

JULY 18, 2024

In 2022, I learned Webflow development, which allows me to develop a project from strategy to web development, as I did for fintech platforms Augment Branding and Finy ," he explains. This experience opened doors to collaborations with both local and international brands and studios.

Branding 531

Branding Brand Agency Art 531

Creative Boom

MARCH 28, 2023

Apron, a fintech product that speedily sorts, pays, and reconciles invoices, launched its rebranding initiative by encouraging binge-watching. The rebrand was created in just ten weeks, which adds to the impressive transformation.

Branding 508

Branding Brand Marketing Marketing 508

Creative Boom

FEBRUARY 5, 2024

Studio BND proudly has unveiled a comprehensive rebrand for Arts for Dementia. More than just a rebrand, Studio BND wanted the project to reflect the charity's celebration of resilience and community and worked directly with individuals living with dementia to inspire the approach. And to show their optimism, agency, and determination.

Art 513

Art Agency Branding Brand 513

Creative Boom

MAY 7, 2024

Brand strategy With three existing sites in Bristol and plans to open a third location in Bath later this year, Gather Round tasked Fiasco with developing an expansive brand toolkit that could capture the bustling energy of its ever-evolving co-working community. This rebrand has truly leveraged our brand."

Networking 537

Networking Brand Branding Agency 537

Creative Boom

JULY 16, 2023

sought to embark on a rebranding journey. Together, they worked to develop a visionary brand strategy that would embody their core values of compassion towards all dogs and cats. Brand strategy The company's goal was to create a brand identity system that exuded boldness, strength, contemporariness, and a touch of humour.

Branding 370

Branding Brand Fonts Textures 370

Creative Boom

JUNE 12, 2024

"We built the new Ascential brand – including strategy, visual and verbal identity – around the idea of the power of convening at its events," explains design director David Moloney. This concept of coming together became our lens for the entire brand. 'Be Be at the heart of what's next' forms the foundation of the new strategic proposition."

Patterns 456

Patterns Agency Brand Branding 456

Graphic Design Junction

OCTOBER 27, 2024

Whether for a startup or a rebranding effort, well-crafted logo designs leave a memorable impact on audiences, making it essential to consider unique styles and approaches. Logo designs are a powerful part of this process, acting as visual storytellers that communicate a brand’s values and personality.

Branding 273

Branding Brand Inspiration Fonts 273

Inkbot Design

NOVEMBER 13, 2023

Rebranding vs Brand Refresh: Choosing the Right Strategy Every business reaches a point where they need to take a hard look at their brand. You have two options when this happens: a complete rebrand or a brand refresh. You have two options when this happens: a complete rebrand or a brand refresh.

Brand 98

Brand Branding Marketing Marketing 98

Creative Boom

DECEMBER 14, 2023

Chloe Jensen, strategy director at DesignStudio, adds: "Our strategy aimed to clarify the brand proposition and messaging, ensuring people have a clear reason to choose Trivago but also come back. Feel super.' To guide the transformation, three experience principles define how Trivago shows up in the world."

Travel 473

Travel Marketing Marketing Brand 473

Creative Boom

MAY 18, 2025

It's official: Jaguar has dropped its advertising agency, Accenture Song, following huge criticism of its 2024 rebrand. In November last year, Jaguar Land Rover (JLR) unveiled a radical rebranding exercise. So what went wrong, and what lessons can be learned? What went wrong?

Agency 513

Agency Brand Branding Advertising 513

Creative Boom

JULY 4, 2022

VP of creative strategy Rachel Brandt explains how that works in practice and how becoming a mother has changed her approach to managing creatives. Rachel Brandt has been at Code3 for nearly three years now, busily growing the creative discipline within the agency in her role as VP of creative strategy. All of it is strategy.

Client 430

Client Media Agency Digital 430