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Image licensed via Adobe Stock Selecting the perfect typeface for your design projects couldn't be more important. The right typeface can bring a brand to life, enhance readability and accessibility, and convey your intended message with clarity and style. So the more it can amplify the archetypal character of the brand, the better.
SomeOne founding partner Simon Manchipp delves into their recent project with the Motability Scheme, explaining why brands in this sector need to change. Nowadays, there's no excuse for brands and services to be inaccessible with so many tools at their disposal to ensure otherwise.
It has a great deal of equity and recognition in Mongolia, but wanted help in growing the brand outside the country. It was important that we discover the real culture, history and heritage of the country," explains partner and creative director Rob Duncan. "We Gobi is the largest cashmere garment manufacturer in Mongolia.
At Commercial Type, one of the key lessons I learned was the importance of quickly formalising ideas visually rather than over-conceptualising them at an early stage," he says. A typeface can define the character of a brand just as much as a logo or colour palette," he says. For me, typefaces and visual identities are inseparable.
Image licensed via Adobe Stock We speak to the great and the good to get the temperature of the industry as we head into the halfway point of the 2020s. As we approach 2025, the creative industry stands at a fascinating crossroads. The rapid evolution of AI is reshaping how we think about design. Beyond that, new AI platforms like Exactly.ai
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At the cutting edge of conservation, Chester Zoo wanted a new brand and website to champion these nature-positive efforts. The branding agency soon got to work repositioning Chester Zoo's look and feel in a way that represented both the experience within the zoo gates and its greater purpose of serving nature as a whole.
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At the heart of this redesign is a deep dive into player passion, creating a brand experience that resonates across every game and media platform Riot touches. What emerged was that, while Riot owns many properties across multiple media, there is a unified brand purpose at the heart of everything it does: making the player experience better.
A few years ago, the question was: should your brand identity include motion? So nowadays, the question is more like: how is motion interwoven into the heart of your brand? So nowadays, the question is more like: how is motion interwoven into the heart of your brand? Well, just think about how we communicate as humans.
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Elections in the UK and the US led many big brands to put off their decision-making and budgeting – they want to see the lie of the land economically before investing in creative. While 2024 has been pretty morale-sapping for many illustrators, perhaps 2025 will bring new hope and enthusiasm to the sector.
It is marking this milestone with a bold brand refresh by EDIT Brand Studio. We wanted to create a brand that captured the huge, warm, Salford welcome that you get as you step into Lowry," said Khadija Kapacee, MD at EDIT. Lowry, the theatre and gallery complex has stood at the heart of Salford Quays since 2000.
Influur helps content creators get work with brands for a decent compensation. And yet they have millions of devoted fans, for whom they're more important and, to their minds, more "famous" than celebrities we think of as household names. It's a strange world we live in.
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This work aligned with a trend of brands cleverly inserting themselves into events, sports, and games through inventive approaches. It's exciting to see so many brands and companies refreshing their identities," said D&AD trustee Lisa Smith, global executive creative director at Jones Knowles Ritchie. In 2025, you have to do both.
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Collaborate and simplify Jonathan White, branding specialist at HeadSpace , believes in the power of collaboration. Collaborate and simplify Jonathan White, branding specialist at HeadSpace , believes in the power of collaboration. In the article below, we've compiled the most insightful of their tips and advice. What if I tried this.'
Stories of brands using AI in their latest campaign have become a daily occurrence. An important part of freelancing is planning ahead and ensuring there's enough work coming in to pay the bills. AI is very efficient at producing illustrations where the exact details aren't important. It's the modern-day equivalent of clip art.
Creating a logo and choosing fonts for logo is a critical step for building a strong brand identity. A well-designed logo can leave a lasting impression on customers and make your brand stand out. The font sets the tone and reflects the personality of your brand, whether its modern, classic, or playful. Region Logo Font 15.
Whether you’re a designer, marketer, or brand strategist, staying ahead of these trends is essential to creating relevant, impactful designs. The world of visual design is constantly evolving, and 2025 promises to deliver some of the most exciting transformations yet. Let’s explore these top visual trends that will dominate the coming year.
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Montreal hosted the summit for the first time in 2025, so it was important that both the consultancy behind the identity and the collaborating artist be local. The FMJF was looking to define a brand that would support the summit's growing national notoriety and be a representation of Montreal's unique perspective."
The project marks the automotive brand's ninth year showcasing its commitment to design at the annual event and its third year collaborating with the Institute of Contemporary Art, Miami (ICA Miami). Crafting Plastics' brief was to develop a sculpture based on the concept car and three additional satellite sculptures.
Senior Designer at Nike Global Brand Design Retail Yenny Zhang takes us through her education and career so far, revealing the best bits and the challenges she faced along the way. After graduating, Zhang continued working for Nike, leveraging those connections and building on her understanding of the brand.
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Their elegant, timeless appeal adds sophistication to designs, especially in branding and editorial content. Custom Typography Brands are investing in custom typefaces to stand out in a crowded digital space. These unique fonts help establish brand identity and foster user recognition. Line heights of 1.5x
There's no doubt that this year, album art has been an integral part of music artists' brands. It was for my mastectomy scar, which was super important for me to challenge beauty standards, and I wanted imagery that was both powerful but effeminate," she explains.
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Founded in 2017, Outline has quietly become one of the most intriguing brand studios in the American South, crafting identities that feel both timeless and distinctly contemporary. Your visual brand world with a conceptual mark or custom wordmark. Photos by Ben Jack She adds that the same goes for brand strategy.
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Designed by award-winning creative director Chris Chapman, adam&eveDDB's new brand identity for Agua de Madre fizzes with joy and purpose. We decided it would be a good idea to keep the illustration of the Madre's face and the font of the wordmark," he explains, "as these felt like the most salient features of the branding. "By
The third edition of the boutique festival showcases the brightest talents in design and creativity this May. Feeling the post-February slump? Well, here's something to look forward to. There's something utterly magical about being in a room where creativity crackles in the air. Well, here's your chance. Who's coming?
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