Graphic Arts Today

How Graphic Designers Can Help You Build A Brand Identity For Your Business?

Designer Daily

NOVEMBER 20, 2023

Therefore, all elements like images, typography, fonts, colors together make up a brand design. Needless to say, graphic designing has the power to alter the perception of a brand. Therefore, any brand- big or small feel the need to hire a graphic designer at some stage for their business.

Graphic Design

Graphic Design Graphic Brand Branding

Building a Brand Identity: A Comprehensive Guide

Inkbot Design

JANUARY 2, 2024

Building a Brand Identity: A Comprehensive Guide Establishing a distinct, recognisable, and memorable brand identity is essential for any business looking to stand out in a crowded marketplace. When done right, your brand identity attracts loyal customers who connect with what you stand for.

Brand

Brand Branding Fonts Production

Branding and Logo Design: How to Build a Strong Brand Identity

Inkbot Design

APRIL 25, 2023

Branding and Logo Design: How to Build a Strong Brand Identity You know, in today's lightning-fast world, having a brand identity goes way beyond just having a snappy name or a slick logo. What is Branding? Your brand positioning should be precise, relevant, and appealing to your target customers.

Brand

Brand Branding Marketing Marketing

Building a Memorable E-Commerce Brand: The Canary Identity

Abduzeedo

MARCH 4, 2024

Building a Memorable E-Commerce Brand: The Canary Identity abduzeedo 0304—24 Explore the innovative branding and visual identity of Canary, a fictional e-commerce brand designed to empower entrepreneurs with premium digital and print marketing tools. Canary is not just another name in the e-commerce arena.

Brand

Brand Branding Marketing Marketing

Branding Beyond the Logo: Building a Cohesive Visual Identity System

Graphic Design Junction

AUGUST 22, 2023

A strong brand visual identity system doesn’t just rely on individual elements; it’s the synergy of these elements that creates a lasting and meaningful brand image. It’s a set of guidelines that dictate how a brand should appear visually in order to maintain consistency and coherence.

Brand

Brand Branding Color Typography

Wolff Olins and W+K craft new branding for strategy videogame, Anno

Creative Boom

JUNE 12, 2024

Helping Ubisoft videogame Anno transform from niche concern to worldwide appeal, a new masterbrand gives the title a new, consistent identity across all touchpoints. While each Anno game is a standalone title, they share the core gameplay of building and strategically developing settlements.

Brand

Brand Branding Textures Entertainment

Molson celebrates modern Canadian culture with new brand identity

Creative Boom

JUNE 3, 2024

London-based design agency BrandOpus has revived Molson's heritage brand assets and brought the Masterbrand out of the shadows, reasserting its position in the Molson Coors portfolio. BrandOpus has refreshed iconic Canadian beer brand Molson's identity, taking its heritage hexagon asset and giving it a new purpose as a mosaic motif.

Brand

Brand Branding Portfolio Photography

Poke Marketing rebrands the world's longest cathedral in its 100th year

Creative Boom

MARCH 25, 2024

That's especially true in 2024 when the Church of England institution celebrates this magnificent building's centenary. The building is not only a place of worship but has also built a reputation for its arts and events programme, which ranges from live music sets to large gala dinners and conferences.

Marketing

Marketing Marketing Arts and Crafts Tourism

Landor's rebrand for Milan's Symphony Orchestra engages multiple senses

Creative Boom

JUNE 10, 2024

Whenever you work on a branding project, you're not necessarily looking at the bottom line of your client's business. You're thinking more about conveying the ethos of the brand in a holistic way across multiple touchpoints. Visual elements The new identity and design system hones in on the avant-garde Milanese art form of Futurism.

Arts and Crafts

Arts and Crafts Brand Branding Architecture

The LEGO Group's new design identity builds on one of the brand's core values

Creative Boom

APRIL 8, 2024

The LEGO Group has unveiled a striking new identity today created in collaboration with brand consultancy Interbrand. Designed to make play more accessible, the updated look reflects what makes the LEGO brand so important. As the LEGO Group grew, its brand DNA needed to keep pace.

Brand

Brand Branding Agency Portfolio

How to build a personal brand that feels authentic and not BS

Creative Boom

JUNE 11, 2024

Image licensed via Adobe Stock Creatives share their top tips for building a personal brand, allowing you to unleash your unique creative vision, connect with your tribe, and attract your dream clients. In today's hyper-connected digital landscape, personal branding has become key to success for creative professionals.

Brand

Brand Branding Client Arts and Crafts

Alternative seafood firm OLALA! seeks to break through 'ordinary taste experiences' with new brand by Everland

Creative Boom

FEBRUARY 5, 2024

Scandinavian consumer branding and design agency Everland has worked with French alternative food company OLALA! to create a fresh brand proposition and identity for its vegan-friendly products. Everland helped build a platform for breaking through the ordinary and creating lasting change for the better." So far, OLALA!

Brand

Brand Branding Production Marketing

Overcoming historical elitism: PAC NYC's barrier-breaking identity

Creative Boom

APRIL 29, 2024

Designed by NYC-based studio Porto Rocha, the new performing arts centre's identity looks to close the curtain on exclusivity while honouring the former World Trade Centre site. Porto Rocha had to balance accessibility and prestige when designing the identity to ensure it resonated with seasoned performing arts enthusiasts and newcomers.

Entertainment

Entertainment Art Typography Fonts

E45's inclusive new identity is inspired by the flexibility of skin cells

Creative Boom

MAY 26, 2024

Iconic skincare brand E45 has revealed a modern and inclusive rebrand inspired by skin cells. Developed by Elmwood, the new identity elevates the brand while retaining everything that has made it recognisable. E45 will roll it out across multiple brand touchpoints. The resulting system has a soft, elastic quality.

Inspiration

Inspiration Brand Branding Consulting

SomeOne designs an identity for Canada Water Dockside that encourages self discovery

Creative Boom

APRIL 4, 2024

Peace, beauty and self-discovery are at the heart of SomeOne's visual identity for London's newest district and working quarter, Canada Water Dockside. Its brand narrative includes a flexible logotype, highly detailed and refined botanical forms in UHD, and an extensive library of Dockside mascots.

Brand

Brand Branding Advertising Advertising

Scorpion Rose Studio rebrands kids' accessories brand Goldbug with nuanced nostalgia

Creative Boom

MAY 15, 2024

Elements of Goldbug's old identity were retained and refreshed where possible to preserve the brand's 56-year legacy. Lafayette American's Scorpion Rose Studio has rebranded the women-owned infant and children's accessories brand Goldbug, introducing a new visual language to help the company transition from B2B to B2C.

Brand

Brand Branding Illustration Illustrator

Deliveroo serves up a sizzling new identity to drive a wider global appetite

Creative Boom

OCTOBER 10, 2023

It's become a brand we see on our city streets and suburbs, with employees whizzing by on electric bikes to deliver restaurant food to our homes. Today, Deliveroo's in-house creative agency has unveiled a refreshed identity, but it's more of an evolution than an overhaul.

Agency

Agency Brand Branding Coding

NB Studio crafts a fresh, rhythmic identity for the Philharmonie Luxembourg

Creative Boom

MAY 17, 2023

The iconic concert hall's new branding evokes the emotion and eclecticism of its music by majoring in motion and interactivity. Designed by architect Christian de Portzamparc, it's a stunning building boasting excellent acoustics and an iconic frontage, instantly drawing the eye with its 823 facade columns made of white steel.

Animation

Animation Digital Brand Branding

Switchboard LGBTQIA+ support line gets a 50th anniversary rebrand

Creative Boom

JANUARY 31, 2024

But the Switchboard support line has been there for five decades, helping people find an understanding ear at any point on their journey with sexuality and gender identity. The new visual identity references Switchboard's archives, drawing inspiration from 50 years' worth of materials hosted at Bishopsgate Institute in London.

Brand

Brand Branding Consulting Inspiration

Audio studio DOKI DOKI launches with an identity inspired by video game sounds

Creative Boom

MAY 1, 2024

With the help of advertising agency No Fixed Address, it's launched with a visual identity built around sound. It's all part of a striking identity that sells the importance of sound through visuals, animation, and wordplay. So Michel turned to No Fixed Address to create an identity from scratch.

Inspiration

Inspiration Client Agency Brand

Future Docs' sector-defying identity by Unfound aims to get more students through med school

Creative Boom

MARCH 11, 2024

After a turbulent few years for the NHS, Future Docs is on a mission to bolster its workforce by coaching students through competitive med-school applications with an intuitive and accessible brand and website. More recently, in the budget announcement on 6 March, Chancellor Jeremy Hunt confirmed an additional £2.5

Brand

Brand Branding Education Digital

FORM's vibrant rebrand of sustainable fashion show Source is joyously optimistic

Creative Boom

APRIL 15, 2024

But Source Fashion is on a mission to change that, and they've just unveiled new branding courtesy of FORM Brands Studio. Essentially, Source Fashion is a collective of manufacturers, suppliers, buyers, dynamic brands, retail and trend experts, and media curators from around the world that gather twice a year in London.

Fashion

Fashion Manufacturing Brand Branding

Baillat Studio's identity for Rose Orange terrace is inspired by the warming hues of the sunset

Creative Boom

OCTOBER 22, 2023

Located high in Montreal, the terrace's delectable sunsets influenced the entire graphic identity. The warm, milky hues of the terrace sunsets are what have inspired the graphic identity created by Baillat Studio , who was enlisted to give the terrace a pink-infused makeover.

Inspiration

Inspiration Fonts Brand Branding

Everland applies 'candid and rugged aesthetic' to skincare brand Raw Perfection

Creative Boom

APRIL 8, 2024

Raw Perfections' identity features a logotype that conveys the rigorous testing process its ingredients undergo, as well as intentionally imperfect illustrations that guide users through the skincare routine. The studio had collaborated with the brand's founder, Peter Ternström, on a previous project.

Brand

Brand Branding Production Illustration

Studio zur Strassen gives fantasy football brand Kickbase a leg up

Creative Boom

SEPTEMBER 4, 2023

Kickbase, one of Europe's biggest fantasy football manager games, has some big ambitions and needed branding to match. Yannick zur Strassen explains how his studio developed a new visual identity and strategy. The studio partners with visionaries, businesses and agencies to shape future brands.

Brand

Brand Branding Presentation Agency

Play Studio gives a distinct and memorable vibe to OpenAI conference

Creative Boom

MARCH 21, 2024

Play Studio was on hand to give the event a unique visual identity. The OpenAI team worked closely with Play Studio to develop branding for the event, including a logo, visual identity system, art direction, signage, environmental design, motion design, advertising, photography and UX/UI design.

Animation

Animation Coding Advertising Advertising

Anak's visual identity for coffee brand Bettr is purposely flawed, and all the better for it

Creative Boom

DECEMBER 18, 2023

Branding needn't be about conveying a sense of innate perfection. Bettr isn't just any old coffee brand. Now brand practice Anak has unveiled new branding for Bettr. This identity heralds a transformative shift in conscious branding, resulting in a fresh approach to sustainability.

Brand

Brand Branding Education Entertainment

10 must-read graphic design books for 2024

Creative Boom

MAY 21, 2024

From grids to the branding process, these superb books cover a diverse array of topics between them. This updated edition responds to today's most pressing issues: the impacts of the pandemic, rapidly evolving technology, escalating climate change, rising inequality and complex identity politics.

Graphic Design

Graphic Design Graphic Layout Brand

Manchester's latest workspace breaks away from typical office CGIs with a quirky new identity

Creative Boom

NOVEMBER 16, 2023

To help the local creative community get excited about a new workspace in Manchester opening next year, a playful identity has been unveiled, featuring gorgeous illustrations by German illustrator Klaus Krammerz that draw on the "weirdness and the wonderfulness" of the people you work with. Every detail matters," says Klaus. "It

Arts and Crafts

Arts and Crafts Illustration Illustrator Fashion

Span takes influence from Illinois's native prairies for Chicago's Nature Museum brand

Creative Boom

MAY 19, 2024

The identity features a typeface called TP Atten (the original drawing of New Atten), which is based on the voice of naturalist Sir David Attenborough. Span has designed a new identity for Chicago's Nature Museum, taking inspiration from Illinois's native prairies.

Brand

Brand Branding Fonts Inspiration

Robot Food creates winning rebrand for sports nutrition leader ESN

Creative Boom

JANUARY 18, 2024

Brand studio Robot Food has collaborated with Germany's biggest sports nutrition company ESN to create a new look that refines what had gone before and creates a stronger evolution of its identity. But just like any big-range brand, ESN has lost its way over time. The need for a new identity came at a pivotal time.

Sports

Sports Photography Brand Branding

Australian health and performance brand merges ancient codes of strength with futuristic visions

Creative Boom

MAY 27, 2024

DesignStudio integrated a personalised touch into Compound's identity to reflect how everyone's health and fitness journey is different through the form of an adaptable, hand-drawn wordmark. At its heart, Compound is a preventative healthcare and performance brand.

Coding

Coding Brand Branding Programming

Mother Design's identity for Netflix Comedy festival is uniquely Angeleno

Creative Boom

MAY 21, 2024

For the festival's 2024 edition from May 2-12, Netflix partnered with design agency Mother Design to create a fun, irreverent visual identity fitting for the comedy extravaganza. And they fully embraced the dry, tongue-in-cheek humour fitting for a comedy festival branded as "the world's biggest laugh."

Graphic Design

Graphic Design Entertainment Graphic Agency

Koto brings editorial finesse to Index Ventures’ new publishing brand

Creative Boom

APRIL 28, 2024

Brand and digital studio Koto has partnered with Swiss venture capital firm Index Ventures to launch a new brand called Index Press as the firm consolidates its three decades of company-building insight into a bespoke series of physical publications and online resources. Collaboration was key to managing stakeholders.

Publishing

Publishing Publishing Brand Branding

'A Good Way to Bank': Nationwide reveals its biggest rebrand in 30 years

Creative Boom

OCTOBER 9, 2023

The work by London studio New Commercial Arts is part of a drive to modernise the building society as well as hit home it being member-owned rather than owned by shareholders. Leicester, Leeds, Cambridge, Cardiff and Nottingham are among the first branches to showcase the new branding. This

Brand

Brand Branding Advertising Advertising

New Genre crafts a sweet yet spicy identity for new candy brand Chilli Bomba

Creative Boom

DECEMBER 12, 2023

We explore how London studio New Genre brought the brand to life. New Genre is a London-based creative studio working with disruptors to build and scale distinctive new brands. This LA-based brand is breaking the monotony of candyland norms by introducing gourmet, small-batch chilli candies targeted mainly at adults.

Brand

Brand Branding Publication Illustration

Porto Rocha's rebrand for BPM Music takes inspiration from the keys of a keyboard or drum pad

Creative Boom

NOVEMBER 14, 2023

Taking cues from the art of mixing, musical instruments and rhythmic beats, Porto Rocha has given a fresh identity to BPM Music , which houses the largest catalogue of DJ-ready tracks in the world. It allows the brand to feature artist names more prominently in communications," explains Porto Rocha. All the music, one source'.

Inspiration

Inspiration Production Brand Branding

Midday's work for Everiday helps launch the whole foods brand into America

Creative Boom

MARCH 11, 2024

The brand's journey from its original identity, 'Foods by Ri', to its new moniker, Everiday, marks a pivotal shift. Midday's innovative design strategy builds on this mission and introduces a modular system that anticipates rapid growth across diverse product categories. We find out more.

Brand

Brand Branding Design Strategy Production

Japanese minimalism and Scotch provenance: LOVE designs new Wildmoor whiskey brand

Creative Boom

MAY 20, 2024

Amid the rising popularity of Japanese whiskeys, LOVE has designed a new brand that combines two cultures while staying true to the category's time-honoured codes. Manchester-based creative agency LOVE has designed a new luxury whiskey brand from scratch in collaboration with William Grant & Sons (WG&S).

Brand

Brand Branding Coding Agency

Here Design helps bring taste of Puglia to London, with new olive oil branding

Creative Boom

MAY 12, 2024

The London agency reveal how they developed the visual identity of Trulli Ulivi, a new brand of high-quality Italian olive oil. The brand is now launching with a flagship extra-virgin olive oil, which encapsulates the producer's commitment to its home city of Ostuni through every aspect of its production and design.

Brand

Brand Branding Arts and Crafts Agency

SMAKK crafts quirky branding for Vikre, an organic Minnesota distillery

Creative Boom

AUGUST 29, 2023

If your eccentric grandma was a hip spirits brand, she might look a little like this. We profile SMAKK's new identity for Minnesota distillery Vikre. And here's a fun example from US craft distillery brand Vikre. Brief and storytelling Vikre wanted to rethink its brand to embrace its natural quirks.

Brand

Brand Branding Programming Agency

Rebrand of New York's big furniture fair is inspired by the grid of the city

Creative Boom

FEBRUARY 18, 2024

As it celebrates its 35th anniversary, the International Contemporary Furniture Fair (ICFF) has a new identity created in partnership with forceMAJEURE. To translate this strategy into visual form, the organisers looked to award-winning creative agency forceMAJEURE to develop a new brand identity.

Inspiration

Inspiration Brand Branding Interior Design

DesignStudio rebrands Section to 'revolutionise' elite business education

Creative Boom

APRIL 2, 2023

DesignStudio has created a new visual identity and brand positioning for Section , an organisation that was founded "as the antidote to formal, impractical business education". A revolutionary approach to education needed a brand with the right attitude," says Andie Wexler, strategist at DesignStudio. "We

Education

Education Brand Branding Inspiration

Ikon's new identity seeks to cut through the homogeny of the design and build sector

Creative Boom

MARCH 20, 2024

The workspace design and development company's new identity by Campbell and Hay includes a customised typeface and a flexible graphic icon chosen to convey a collaborative approach. One of the biggest challenges with this project was avoiding the homogeny of the design and build industry by creating a distinguishable and memorable identity.

Photography

Photography Client Art Graphic

How Graphic Designers Can Help You Build A Brand Identity For Your Business?

Building a Brand Identity: A Comprehensive Guide

Trending Sources

Branding and Logo Design: How to Build a Strong Brand Identity

Building a Memorable E-Commerce Brand: The Canary Identity

Branding Beyond the Logo: Building a Cohesive Visual Identity System

Wolff Olins and W+K craft new branding for strategy videogame, Anno

Molson celebrates modern Canadian culture with new brand identity

Poke Marketing rebrands the world's longest cathedral in its 100th year

Landor's rebrand for Milan's Symphony Orchestra engages multiple senses

The LEGO Group's new design identity builds on one of the brand's core values

How to build a personal brand that feels authentic and not BS

Alternative seafood firm OLALA! seeks to break through 'ordinary taste experiences' with new brand by Everland

Overcoming historical elitism: PAC NYC's barrier-breaking identity

E45's inclusive new identity is inspired by the flexibility of skin cells

SomeOne designs an identity for Canada Water Dockside that encourages self discovery

Scorpion Rose Studio rebrands kids' accessories brand Goldbug with nuanced nostalgia

Deliveroo serves up a sizzling new identity to drive a wider global appetite

NB Studio crafts a fresh, rhythmic identity for the Philharmonie Luxembourg

Switchboard LGBTQIA+ support line gets a 50th anniversary rebrand

Audio studio DOKI DOKI launches with an identity inspired by video game sounds

Future Docs' sector-defying identity by Unfound aims to get more students through med school

FORM's vibrant rebrand of sustainable fashion show Source is joyously optimistic

Baillat Studio's identity for Rose Orange terrace is inspired by the warming hues of the sunset

Everland applies 'candid and rugged aesthetic' to skincare brand Raw Perfection

Studio zur Strassen gives fantasy football brand Kickbase a leg up

Play Studio gives a distinct and memorable vibe to OpenAI conference

Anak's visual identity for coffee brand Bettr is purposely flawed, and all the better for it

10 must-read graphic design books for 2024

Manchester's latest workspace breaks away from typical office CGIs with a quirky new identity

Span takes influence from Illinois's native prairies for Chicago's Nature Museum brand

Robot Food creates winning rebrand for sports nutrition leader ESN

Australian health and performance brand merges ancient codes of strength with futuristic visions

Mother Design's identity for Netflix Comedy festival is uniquely Angeleno

Koto brings editorial finesse to Index Ventures’ new publishing brand

'A Good Way to Bank': Nationwide reveals its biggest rebrand in 30 years

New Genre crafts a sweet yet spicy identity for new candy brand Chilli Bomba

Porto Rocha's rebrand for BPM Music takes inspiration from the keys of a keyboard or drum pad

Midday's work for Everiday helps launch the whole foods brand into America

Japanese minimalism and Scotch provenance: LOVE designs new Wildmoor whiskey brand

Here Design helps bring taste of Puglia to London, with new olive oil branding

SMAKK crafts quirky branding for Vikre, an organic Minnesota distillery

Rebrand of New York's big furniture fair is inspired by the grid of the city

DesignStudio rebrands Section to 'revolutionise' elite business education

Ikon's new identity seeks to cut through the homogeny of the design and build sector

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